proposal

1. Proposal
1
Working Title:
What is it called? The Shambles
Audience:
Who is your audience? My audience is males and females aged 16-25 who like mysteries and
drama. I will do this by asking people in college (both boys and girls) what kind of mysteries they
like to see and what they like to see in drama (e.g Do they like to see dramatic stunts?).
The Psychographics my video will use will be a ‘needs driven’ because a stunt will be involved,
and someone will be acting on instinct. The Use and Gratification of my video will be for enjoyment
and escapism because it will give the audience something else to focus on. It will be more tense
than relaxing because the story will have a few twists and turns and it will involve stunts, which will
make the audience want to watch more.
Why would your project appeal to this person? My video will appeal to the audience because it will
be entertaining. The storyline is based on something that happens in real life, but the ending will
make it slightly unique because it ends with a big stunt. This will appeal to the young audience and
both genders because it’s about a young couple.
Rationale (approx. 100 words)
Review your progress throughout the year - what skills and knowledge have you acquired?
I’ve used Premiere Pro to make/edit footage and sounds for a TV advert, Radio Drama, music
video and TV Comedy.
In the TV advert, I learnt how to use Premiere Pro because I had never used it before. I learnt how
to cut scenes down using the extract tool, and how to adjust the brightness to make a scene lighter
or darker. And I learnt how to make a sting advert.
In the radio drama, I learnt how to write a script, make a production schedule and make a list of
everything I needed. I learnt how to use the Zoom microphone to record actors’ voices and record
sound effects. I learnt how to edit sounds using the reverb tool to make it more echoey and
dramatic.
In the music video, I learnt about Audience Classifications, Psychographics and Uses and
Gratifications. For the production, I learnt how to write a script in more detail, I made a storyboard
and made a shot list which was really useful for filming.
How has the subjects you have studied this year informed your choice for this project?
For my FMP last year, I tried re-making a scene from ‘The Big Bang Theory’, but it didn’t end well.
It made me realise Comedy isn’t the strongest genre for me to work on.
The music video was good because it was dramatic and it had a story which was linked to the
name of the song, and the story was told well.
My radio drama was good because I used a range of sound effects which I recorded and edited to
make them sound more dramatic. I used dramatic music to draw the audience’s attention in to
make them wonder what will happen. This made me realise that drama was better for me because
the stories are told better and are easier for the audience to understand.

2. Proposal
2
Project Concept (approx. 200 words)
What is the concept for your project and what are you going to make?
I’m making a drama which will be set in York. It will entertain the audience because it’s a drama –
something that is fictional. It will educate the audience about York because I’m going to try and
throw facts in about York at various points. I will need to make sure the timing is right, so the story
makes sense and it makes the whole thing entertaining.
What research will you need to conduct and how will it help you make your project/
I will need to research the history of York in general as well as some of the landmarks and the
locations I plan to film at. This will help to educate the audience because they will learn about York
as a whole and then learn some facts about the landmarks (e.g Clifford’s Tower).
Also, I’m going to look at YouTube statistics and look at why people watch videos on YouTube.
This will help me for my audience research because it will help my video reach out to the young
audience.
I will need to research some entertaining drama/soap storylines to see how they tell the story. This
will help me to bring my idea to life and try to make it better than what it is and make it make more
sense.
Finally, I will research more existing drama/soap stories and look at the different shots they’ve
used and why they are effective, as well as looking at the time of day the scene was shot. This will
help me think about the types of shots I could/will use and it will help me improve my camera skills.
Evaluation (approx. 50 words)
How do you plan to evaluate the work? Reference conducting on-going evaluation and your final
self-reflection, analysing your work and its outcomes.
I will evaluate my work at the end of each day by writing a development diary of what went well,
what didn’t go well and what I need to improve on/what to do for next time. This will help for the
evaluation because everything I’ve done throughout the project will be written down and will make
it less difficult to remember everything.

3. Proposal
3
Bibliography
At least 7 sources total and should include books, videos/films/video games, magazines and
newspaper articles etc.
1. Todd Spangler. (2019). YouTube Now Has 2 Billion Monthly Users, Who Watch
250 Million Hours on TV Screens Daily. Available:
https://variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-
watch-time-hours-1203204267/. Last accessed 20th September 2019.
2. Salman Aslam. (2019). YouTube by the Numbers: Stats, Demographics & Fun
Facts. Available: https://www.omnicoreagency.com/youtube-statistics/. Last
accessed 20th September 2019.
3. Eric Blattberg. (2015). The demographics of YouTube, in 5 charts. Available:
https://digiday.com/media/demographics-youtube-5-charts/. Last accessed
20th September 2019.
4. Coronation Street. (2015). Coronation Street - Sarah Gets Run Over. Available:
https://www.youtube.com/watch?v=0T3beZm3Q7s. Last accessed 20th
September 2019.
5. Coronation Street. (2015). Coronation Street - Max Gets Run Over. Available:
https://www.youtube.com/watch?v=MPc_7WmLSdU. Last accessed 20th
September 2019.
6. Coronation Street. (2015). Coronation Street - Peter Confesses Everything To
Leanne. Available: https://www.youtube.com/watch?v=40Eb5UiAImM. Last
accessed 20th September 2019.
7. BBC. (2019). Scarborough Series 1: Episode 1. Available:
https://www.bbc.co.uk/iplayer/episode/m00085xv/scarborough-series-1-
episode-1. Last accessed 20th September 2019.
8. Wikipedia. (). York railway station. Available:
https://en.wikipedia.org/wiki/York_railway_station. Last accessed 20th
September 2019.
9. historyofyork.org. (). York Railway Station: History of York. Available:
http://www.historyofyork.org.uk/timeline/victorian/york-railway-station. Last
accessed 20th September 2019.
10. Wikipedia. (). The Shambles. Available:
https://en.wikipedia.org/wiki/The_Shambles. Last accessed 20th September
2019.
11. English Heritage. (). History and Stories: Clifford's Tower. Available:
https://www.english-heritage.org.uk/visit/places/cliffords-tower-york/history-
and-stories/. Last accessed 20th September 2019.
12. Wikipedia. (). York Minster. Available:
https://en.wikipedia.org/wiki/York_Minster. Last accessed 20th September
2019.
Week Day Lesson Task
1 (Audience
Research)
Thursday 19th September 1 Start Audience Research- Make a
survey
Thursday 19th September 2 Continue making survey for
Audience Research
Thursday 19th September 3 Continue making survey.Send to
Dave before the end of lesson

4. Proposal
4
Thursday 19th September 4 Collect results from survey (if any)
and start writing about audience
demographics. If not,then start
looking at existing products
connected with my idea.
Friday 20th September 1 Collect results from survey and start
writing about audience
demographics.
Friday 20th September 2 Write about Psychographics my
product will include
Friday 20th September 3 Write about uses and Gratifications
my product will include
Friday 20th September 4 Start researching existing
products/key influences of my idea
Finish any unfished work over the weekend
 3 Existing Products
 Production Techniques – How I will make the project
Week 2
(Idea
Generation)
Thursday 26th September 1 Start making a mind map of Ideas
Thursday 26th September 2 Lecture Theatre
Thursday 26th September 3 Continue making mind map
Thursday 26th September 4 Start making a scene plot and plan
for opening titles
Friday 27th September 1 Lecture Theatre
Friday 27th September 2 Lecture Theatre
Friday 27th September 3 Start writing proposal Production
Schedule
Friday 27th September 4 Continue writing production
schedule if not finished. If it’s
finished, then write up audience and
rational
Finished any unfinished work over the weekend
 Proposal – Project concept
 Proposal – Evaluation
Week 3
(planning)
Thursday 3rd October 1 Make a list of locations, then
start drawing floorplans
Thursday 3rd October 2 Continue drawing floorplans
Thursday 3rd October 3 Start making storyboard
Thursday 3rd October 4 Continue making storyboard
Friday 4th October 1 Continue making storyboard
Friday 4th October 2 Start writing script
Friday 4th October 3 Continue writing script. Script
should be finished by the end
of this lesson.
Friday 4th October 4 Start writing shot list
Finish any unfinished work over the weekend
 Shot list
 Resource list
 Sound effect list
 Contingency planning
 Health and Safety
 Production Schedule
Week 4
(Production)
Thursday 10th October 1 Print out script and shot list
Thursday 10th October 2 Practice film scene 1
Thursday 10th October 3 Film final version of scene 1
Thursday 10th October 4 Put scene 1 into Premiere Pro
and start editing. At 4pm write

5. Proposal
5
up development diary for today.
Friday 11th October 1 Continue editing scene 1.
Friday 11th October 2 Continue editing scene.Scene 1
should be edited by the end of
this lesson.
Friday 11th October 3 Practice filming scene 2.
Friday 11th October 4 At 4pm write up development
diary for today.
 Finish any unfinished work over the weekend
 Between Monday 14th October and Wednesday 16th October – Film final version
of Scene 2.
Week 5
(Production)
Thursday 17th October 1 Write up development diary
for filming scene 2
Thursday 17th October 2 Start editing scene 2.
Thursday 17th October 3 Continue editing scene 2
Thursday 17th October 4 Continue editing scene 2. At
4pmwrite up development
diary for today.
Friday 18th October 1
Friday 18th October 2
Friday 18th October 3
Friday 18th October 4
 Finish any unfinished work over the weekend
 Monday 21st October – Go into York City Centre and film the locations of the
opening titles.
Week 6
(Production)
Thursday 24th October 1 Start editing the opening titles
sequence
Thursday 24th October 2 Continue editing the opening
titles.
Thursday 24th October 3 Continue editing the opening
titles.
Thursday 24th October 4 Opening titles should be
finished by 4pm. At 4pm write
up development diary for
today.
Friday 25th October Training Day
Friday 25th October Training Day
Friday 25th October Training Day
Friday 25th October Training Day
 Finish any unfinished work over the holidays
Week 7
(Production)
Thursday 7th November 1 Start making the end credits
for the video.
Thursday 7th November 2 Continue making the end
credits for the video and put
them in the sequence.
Thursday 7th November 3 Export video and write up
development diary for today.
Thursday 7th November 4 Start evaluation.
Friday 8th
November: Film Festival

6. Proposal
6
Finish any unfinished work over the
weekend and continue with
evaluation.
Week 8
(Evaluation)
Thursday 14th November 1 Look at Technical qualities of
my video and compare the
similarities with anothervideo
Thursday 14th November 2 Compare the technical quality
differences between my video
and anothervideo.
Thursday 14th November 3 Write about any technical
problems I had with the video.
Thursday 14th November 4 Write up audience appeal
slide.
Friday 15th November 1 Write up audio quality slide
and Aesthetic qualities slide.
Friday 15th November 2 Get 3 peer feedbacks on the
video and put them into
evaluation powerpoint.
Friday 15th November 3 Write up action plan for the
future.
Friday 15th November 4 Read through everything and
Upload all my work to
website