1. Customer Interview
Being Agile
SkillOut.com - Collaborative Learning Cloud

2. Presentation Roadmap
Overview
Potential Customers Interviews -
Questionnaire
Complete Interviews Questionnaire's Key
Questions
Market Potential
Lessons Learned
Additional materials
The Team
SkillOut.com - Collaborative Learning Cloud

3. Overview
SkillOut.com - Collaborative Learning Cloud
In the current era, with the implementation of technology almost in all the fields facing
dramatic changes in the functionality and working processes. The technology
innovations are impacting on education systems too. The Skillout – Collaborative
Learning Cloud is a proof of new innovative ideas helping tear down the walls of the
current education system.
Following are the key prominent features of Skillout – Collaborative Learning Cloud:
Usability
The new application will be more users friendly. The teachers, facilitators, mentors,
observers and users will get the more benefits from the application.
Automatic Guiding Engine
Facilitate the students to follow the engine and learn quickly how to take the more
benefits from the studying environment and perform better.

4. SkillOut.com - Collaborative Learning CloudSkillOut.com - Collaborative Learning Cloud
Overview
Built-in Team Collaboration
The teams will not require using third party tools to collaborate. All of their
collaboration needs will be served in one window and help them to keep the record
of their all activities at one place.
To Do Lists, Tasks Management and Project Management
The application will have a built-in to do lists, tasks management and project
management tools which will help them to get more out of their study and courses.
Central Knowledge Repository
The application will provide a facility to build a central repository of information and
also help to build the information portal which will help the students to get all in one
window what they need to complete their courses.
Intelligent Collaboration Suggestion Engine
It will be the heart of the application which will help the students to find like minded
people for completing a project. This will enhance the success ratio of ideas and
project dramatically by matching the most suitable people to work together and get
better results.

5. SkillOut.com - Collaborative Learning Cloud
Potential Customers Interviews --
Questionnaire's Key Questions
01. Is your Institute currently providing any online courses?
02. What courses do you provide online and What tools do you use?
03. Would you briefly explain how it works?
04. What are the challenges you faced in launching of the Online courses?
05. What advantages has the online courses provided to you?
06. Have you seen any Online course? Have you used it at any time in the past?
07. Would you be interested in adapting a similar system in your institution?
08. What advantages do you think the online course will provide to you?
09. What challenges do you see in adapting to an online course in your institution?
10. Do you beleive such a platform will be useful for you in the future? If so when
and how?
11. Do you feel the availability of online collaborative learning cloud is an
opportunity for you to establish your own online collaborative education system? If
NO Why?
12. What are of the following key features would you like to get or won't prefer to get
in your Collaborative Learning Cloud?

6. SkillOut.com - Collaborative Learning Cloud
Complete Interviews Questionnaire
Please
CLICK HERE
to View the
Complete Interview Questionnaire

7. Market Potential
SkillOut.com - Collaborative Learning Cloud

8. SkillOut.com - Collaborative Learning Cloud

9. SkillOut.com - Collaborative Learning Cloud
The key challenges that customers reported are:
1. People don't understand the concept of online education.
2. Online education require good self-motivation capability.
3. The online tool must help increasing student motivation.
4. Online education tools are not enough user friendly.
5. The course materials have to be the "killer content." It may not
always be so.
6. People are skeptical of free education.
7. Certificate upon completion of the course may not be recognized by
Universities and/or employers and has no value.

10. SkillOut.com - Collaborative Learning Cloud
The key advantages that customers reported are:
1. Going out from the working environment can give the employees a fresh
and creative enviromeant to learn new stuff.
2. It's free. Really? :)
3. "Learn at the student convenience".
4. Interact with student around the world.
5. Access to broad amount of online materials.
6. Implementation of the lifelong education concept.
7. To work, to share the experiences and to learn from teammates and other
peers in the interactive environment.

11. SkillOut.com - Collaborative Learning Cloud
We have added some video interviews
with our potential customers here http:
//youtu.be/Dp9xjWuqX6Y and a few
excerpts of the conversations below

12. Franco Santos, student, male, 29 years old, Brazilian, living in Brazil,
former coworker.
The interview was conducted in Portuguese via Skype.
He never used a learning platform; because he always found a good book or
online information about the subjects that he wants to learn.
He would be interested in using a learning platform if it had good content
and good references, and he would be willing to pay for it.
He liked our presentation and prototype.

13. Claudio Lyra, student, male, 47 years old, Brazilian, living in Holland, friend.
The interview was conducted in Portuguese via Skype.
He is a "veteran" in the use of learning platforms (knight center, coursera, udacity,
edx, etc.). He never paid for any course until now, but he would be willing to pay if
the course offered an internationally recognized certificate.
He misses on the platforms that he uses a single dashboard and schedule of
events, as we suggest in our prototype. He believes transcripts or subtitles of the
videos in several languages would be quite advantageous. A possibility to
perform tasks offline would be the ultimate.
He liked our presentation and prototype.

14. Dr. Keno Bus, student, male, German, living in Germany, coworker.
The interview was conducted in German.
He only used the online learning platform offered internally by the company.
This platform consists only of videos and tests. He would be willing to pay for
online courses if they offered a high level content and that are relevant to their
professional activity. He would use the syllabus of course to judge whether the
course is worth.
Collaboration, a strong community, dashboard, etc. are interesting features,
but the content is essential. The platform should offer an exclusive “killer
content” to attract students to their "community."
He liked our presentation and prototype.

15. SkillOut.com - Collaborative Learning Cloud

16. SkillOut.com - Collaborative Learning Cloud
Lessons Learned
All interviewed students were willing to pay to get access to our platform. The main
requirements are:
– High level Contents that are relevant to the professional activity of the students.
– Internationally recognized certification.
– Our proposal quite pleased, but lacking an exclusive feature.
We learned that the courses need a good syllabus, so that students can review the
course content, and that the knowledge providers must have a good reputation.
Our proposal is in the right direction, but we must find a feature that is unique to
our platform. Since already exists in the market several similar platforms.

17. SkillOut.com - Collaborative Learning Cloud
Additional materials that we used to have a good interview
result and some tips from Stanford Human Computer
Interaction Class how to find and interview potential
customers are here:
1. Participant Observation -- http://www.youtube.
com/watch?v=3T-M4sqe6hg
2. Interviewing -- http://www.youtube.com/watch?
v=BMQLiShR3I0
3. Additional Needfinding Strategies -- http://www.
youtube.com/watch?v=jiA9l-gI0FE
4. Creating Design Goals -- http://www.youtube.
com/watch?v=6XsupQ8iRgE

18. SkillOut.com - Collaborative Learning Cloud
The Team
1. Olya Zakharova (Team Lead)
2. Azhar Mateen
3. João Teixeira Soares
4. Suresh Belur
5. Auguste Yeboue
6. AlBandari AlGhunaim
7. Zuhair Sagga