Workshop 1 11 fei eif online marketing presentation

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Branch out and have a tweet: A look at online branding and exposure in the age of digital communication Michelle O’Brien Marketing and Online Coordinator Edinburgh International Festival

PART 1: An effective website PART 2: Using multimedia to sell your product PART 3: Email marketing PART 4: External promotion PART 5 : Utilising social networking sites

Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective marketing tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PART 2. Using multimedia to sell your product

Try before you buy ,[object Object],[object Object],[object Object],[object Object]

Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t deter users ,[object Object],[object Object],[object Object],[object Object],[object Object]

Branding and consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content & layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]

Further online exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PART 5. Utilising social networking sites

What are social networking sites? ,[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]

Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]

Vimeo ,[object Object],[object Object],[object Object],[object Object]

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object]

RSS feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Benefits of social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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