Dear marketer, time to bring the love back to your branding strategy. Talking about social media, big data and multi-channel marketing

1. Dear Marketer
BRING THE
LOVE BACK
Marketing

2. Brands need to engage

3. Once upon a time

4. Passion
Socially Shop Expert
embedded
owner
Human

5. We lost it!
Automatisation

6. Our customer
Reduced to a number
Target group

7. DATA

8. More
numbers
Target groups

9. Don’t fence off
your customer

10. 20 – 25 year old
Female
Student
Single
University student
No children
Lower social class

11. Really?

12. ? Hobby
Interests
Pets
Living together
Still living at home
shopaholic

13. ?Data connection
Mobile savy
E-commerce
Real-time mobile
use
Workplace vs living
Brand ambassador

14. When was the last time you gave
something to your customers?
Which wasn’t a promotion!

15. Is your brand locally/socially
embedded?
Without the objective to sell!

16. A relationship…
…is a two way street!

17. Reconnect

18. Break down barriers

19. We live in an era
where we never had
so much data
to use
to personalise

20. Surprise
Stand out

21. sometimes
To give back

22. Multi-channel
website
Mobile website App
Social media
Call center Direct Marketing
Out of home
Retail
E-mail marketing
Employees YOU
SEO & SEA POS communication

23. Beyond a
10 AM to 6 PM
mentality

24. Break down
internal silos

25. What’s your
Happiness index?

26. Ripple effect

27. HANS SMELLINCKX
30 something multi-channel marketer
Contact me!
www.twitter.com/hanssmellinckx
www.onlinemarketingmanager.be