Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Poster Analysis - Ancillary Text
1. Evaluation Question Two - How effective is the combination of your main product and ancillary texts?
2. Part B – Poster;
This year for A2 Media Studies
I was required to make a short
film between three and five
minutes long to go alongside
ancillary texts; a film poster
and a magazine review. The
travel/wanderlust genre was
the genre I chose to cover this
year in A2; therefore I had to
research codes and
conventions of this genre or of
similar genres. The research I
conducted was essential when
producing my ancillary texts
especially, I had to ensure that
I knew the codes and
conventions of texts such as
film posters and reviews
before even considering
starting my own.
3. Before delving into the creation of my own film poster, I had to conduct some research into other
film posters of similar genres or those that had similar elements to what I wanted mine to have.
Firstly, I researched the posters for Gravity. I mainly did this as the majority of them were of the
landscape orientation, for example;
Within this poster for 'Gravity' both the title and
credits are aligned to the right causing the main
focus of the poster to be the image of the two main
characters, Sandra Bullock and George Clooney. By
doing this, the poster accentuates the main theme
of the film.
By putting all of the titles, credits and tagline in
white, clearly readable font it causes the viewers to
be drawn to them.
The colour scheme of the image used for this
specific Gravity poster is highly similar to my own; as
the colours used are all quite sombre and low in
tone. This could have been done to ensure that all
of the text; title, tagline, credits etc. all stood out
fully to the viewers of the poster.
By placing the tag line 'DON'T LET GO' just above one of the main actors in the film, it gives the viewers and insight to what the
film may be about in more depth. By placing the tagline in block capitals enhances its importance and therefore again, draws
the audiences attention to it and causes them to ask questions.
The poster in its entirety is quite simple and this is what I aim to do with mine. I aim to keep my poster simple and easily
viewable my film its self is rather simple.
4. By placing the title of the film 'The
Grand Budapest Hotel' in an arch-like
shape over the idyllic it reiterates the
fact that the film its self is based
around a hotel. The colours used are
all very pastel and calm; which is
quite contrasting to the films actual
narrative.
The idyllic background placed behind
the text is something that I plan to do
with my own poster; I want to show
off the landscape whilst allowing the
credits and title to dominate the eyes
of the viewer.
Another poster that I briefly looked into was the poster for ‘The Grand Budapest
Hotel’ like with Gravity, I decided to look into this poster as it was landscape and as
well as this, it had an interesting colour theme and background.
5. I ensured that my
title was in large
font so that it would
attract the attention
of the viewers;
ironically however, I
also wanted to make
the title as subtle as
possible. I wanted to
make the title of the
film blend with the
landscape behind it
and I did so by
ensuring that when I
created the title in
Photoshop it was on
a transparent
background and the
text was in white.
I wanted to ensure that credits were included in my poster, however I wanted to make sure that they did not dominate the poster
itself in the slightest; by using the small font size it allowed me to put the credits in a smaller area – the lower right hand corner and
by using a white font, it also allowed me to ensure that viewers could still see the credits.
I also decided to use a similar colour scheme to the Gravity poster in the previous slide; the colours
used are all quite sombre and low in tone. I wanted to do this to reflect the rawness of my product.