This is my Research and Planning presentation for AS Media Studies.

1. AS MEDIA
AS UNIT G321
FOUNDATION PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
Candidate Name
Candidate Number
Centre Name
Centre Number
Hannah Thompson
C11654
The Leigh Academy
61101

2. YOUR ASSESSMENT MATERIALS
Copy and paste these e-stickers onto your
work when instructed to do so by your
teacher.

3. Identifying music magazine Forms
and Conventions Masthead – name
of the magazine
Recognizable logo,
instantly
recognized by
music fans
Main image –
vibrant hair colour
catches viewers
eye
Hair colour
contrasts against
black background
Sell lines – yellow
boxes stand out
against the black
background to
create subtitles
Bold capitals
shows its
important
information and
will make the
reader want to
know more
Headline – pull
quote from the
celebrity in the
magazine – viewers
want to know more
Striking white font
in bold capitals to
create a statement
and give a message
Dominant font –
celebrity is strong
Additional info:
•Barcode
•Date
•Issue number
Language used – short, catchy fun – readers are
enticed and want to read more
Aimed for teenagers using slang ‘killer app
summit’
Website advertising events – attracts people to know more
about event
Colour scheme –
Contrasting and
coherent – hair colour
matches title
Primary colours
yellow, black and red
are attractive to eye
Image in
centre of
page to
show
importance

4. Social groups by occupation
A – This group consists of people at a higher level in
their occupation, such as Bankers, Lawyers, Doctors.
These people have a luxurious lifestyle including
holidays in the most prestigious locations and enjoy
expensive cars. It is rare for these types of people to
engage in social media due to their already busy
lifestyle. This group would have a lot of spending
power. Their financial status is very different to those in
Group D.
B – This group consists of fairly well
payed professionals such as Teachers
and middle management. In this group,
people are usually independent and free
from government benefits. Typically,
they will go on holiday once or twice a
year and enjoy high street brands.
C1 – This group consists of junior management,
nurses and bank clerks. These people expectedly
have a small mortgage and spend a considerable
amount of time using social media and/or
watching TV. Normally, there is only one car per
household.
C2 – This group consists of manually trained
workers such as electricians, plumbers and
carpenters. They receive government benefits and
read newspapers such as the sun. They typically
own one car which doubles as transport for work
as well. Shopping is normally discounted and
don’t travel far for holidays. Some spending
power and financial status but much less than A
and B.
D – Group D embodies a less
luxurious lifestyle on a tight budget
including occupations such as post
sorters, warehouse pickers and
drivers. When they do shop, it is
normally discounted. They spend a
large amount of time on social
media. A much lower financial
status than group A and
significantly less spending power.
E – This group includes students, unemployed
and pensioners. All of their shopping is
discounted and they have no preference on
brands. Typically they will travel on public
transport and bargained cars. Almost no
spending power or financial status.

5. Representing and appealing to
social groups – Group B
The lighting on Matthew
Mconnaughey is very
soft and pleasing to they
eye. It isn’t too dramatic
and proves a
sophisticated effect. It
creates a nice
atmosphere and isn’t
obvious like a class D/E
magazine would be.
The camera angle is eye
level and isn’t too lively,
which I think makes it
suitable for class B.
Mcconaughey is making
eye contact with the
camera which engages
the reader.
Mcconaughey is dressed
in formal attire which
represents him a man
with money and
affluence, which is what
this magazine entails.
This would appeal to
group B because they
may be able to relate to
him.
Here, it has references to politics which
is a knowledgable subject so people in
class B would be suited to this
magazine.
This magazine mentions
highly acclaimed films
on the front and they
don’t talk about
mainstream media which
lower class people
would be interested in.

6. Kerrang – Bauer Media Group distributes this magazine
Emap publishes this magazine
Identifying Music Magazine
Forms and Conventions
The editor is Nick Decosemo and it is published by Development Hell
Ltd
Distributed by Thrush Magazine, edited by Ben Murphy

7. Technology and Processes
PHYSICAL TECHNOLOGY
Modern cameras have a large amount of
storage depending on what GB memory card
you use. They can take high quality photos with
sharp, vivid features.
Studio’s today are very advanced and contain
the best equipment to create a high quality
image such as lights and monitors. They also
have green screens.
DIGITAL TECHNOLOGY
Modern day memory cards can hold up to
512 GB, this means that you can store a lot
of information with one small card.
Computer hardware such as an Apple Mac
would be used because you can access all
of the correct applications which allow you
to edit, film and create different outcomes. It
has a large amount of space and a setting
that is easy to navigate.
SOFTWARE
The main piece of software is an application
called photoshop, which is used frequently by
people with digital occupations. Photoshop has
a range of advanced features to edit photos
which will be placed on magazines. You can
edit colours and make someone look airbrushed
for a commercial magazine.
One example of promotion software is the giant
moving billboards which advertise products and
catch people’s attention.
PRINTING
Printing hardware is simply the machinery
we use to operate the printing. It is the
computer we use that goes with the printer,
you take the file you want to print, plug it
into the computer and open the file.
A printing process such as printing press for
large scale jobs such as magazines. You
couldn’t use a household printer to print
magazines because it is such a large scale
and you need the correct materials.

8. Light colour scheme
Masthead – name of
the magazine in bold
capitals to attract
‘Exclusive’ the reader
thinks that they are
accessing new
information
Image – relaxed and fits
colour scheme
Clothing choices match the
colour scheme of grey and
blue
Relaxed pose which coheres
with style of magazine.
Skyline – ‘don’t miss
out’ makes the
reader want to read
the magazine.
This is also a slogan
so the reader will
remember it.
Additional information
– website so viewers
can access more
information
Matches light colour
scheme – white text
cohers with
background
The general layout is
plain and simple
which may prevent
readers from wanting
to buy the magazine.
Cover stories could
be put in unusual
shapes to catch the
readers eye

9. Masthead – name
of the school
outlined to attract
attention
Skyline – attracts
readers by saying
it is the ‘best’
Slanted style
challenges forms
and conventions –
normal magazines
stick to images
straight
Bright colour scheme
which will attract young
people as it is
eyecatching
Content which
appeals to young
people – will make
them interested to
read it
Relaxed language
to appeal to target
audience (school
children)
Font in bold and
outlined in
matching colours
to the rest of the
magazine
Studious pose which
balances the relaxed
and serious attitude
of the magazine

10. Consistent colour
scheme of Purple, Blue
and Grey –
aesthetically pleasing
Catchy title to stick in
the reader’s mind
Information displayed in different fonts
to avoid repetitiveness and to make it eye-
catching. Oversized number used to
catch people’s eye. Implies that the 7
places are important infomation
Casual language to
appeal to target
audience
Storylines – the highlights
of the magazine which
give the reader an insight
on what’s inside the
magazine. This is what
makes people want to
purchase the magazine
Important text stands
out against the
background to make it
prominent
Central image - Picture
of a student which
makes it relevant to the
school magazine
Additional images to
balance amount of text
and pictures
Enticing lines that make
you feel you will be
gaining something

11. Which forms and conventions will be used in
your design and why?
• Skyline at the top of the page. I will do this to catch the reader’s eye when they look at
the title which will give them an initial idea of what the magazine is about
• My masthead will be in bold and just below the skyline. It will be in front of the
image to make it stand out against the background
• My colour scheme will use our bright school colours and have a fade effect to give a
modern, eye catching effect
• I will use coverlines to advertise the articles inside my magazine which will be in bold
to let the reader know what the magazine is about
• I will use Puffs to make some information (competitions etc) in unique shapes to
make it stand out
• My magazine will use short, snappy language to appeal to the target audience. I will
also incorporate the school logo into the magazine cover to make it feel genuine and
realistic.
• The image will be the main focus in the centre of the page and will feature one of the
students and the logo. I will do this so that the image coheres with the magazine’s
appearance and content.
• The cover will have a dynamic feel with sections divided by lines in a slanted style.
This will make the magazine seem different to all of the others out there which will
encourage the reader to purchase it over others.

12. Subheadings to allow the reader
to choose what they want to
read about. This is efficient for
the reader.
The colour scheme uses black,
red and white to cohere with the
magazine’s style. They are
primary colours – aesthetically
pleasing
Researching the main task
‘Arctic monkeys’ is in a different
font and in capitals to identify that
this is the most important
information on the page.
The medium shot image is in the
centre of the page with a black
background on top of a white
background to highlight the
picture.
The layout is very clear and
it will be easy to retrieve
information from.
The font used in this magazine
is short and catchy to suit the
target audience. It coheres with
the social group it is trying to
appeal to.
The contents page includes the NME
logo so it is clear who the magazine was
produced by. It also adds consistency to
the magazine.A persistent feature of NME
magazines is the band index.
This may convince the reader
to buy the magazine because
their favourite band may be in
the index and they might want
to know more.
Small enticements such as
subscription deals can be very
appealing to customers as they
feel that the need to purchase the
magazine to save money, instead
of buying it every week.
The writing which
advertises the
subscription offer is in
yellow which is a
marketing technique. It
stands out among the rest
of the page so your eye is
attracted.
Each piece of text is
formatted accordingly to the
importance of the text.
Smaller font- less important
The red numbers allow the
customer to navigate the
magazine efficiently because
they can choose the topic
they want instead of
searching the entire
magazine.

13. The title ‘Contents’ is placed in an
interesting way to attract the reader’s eye.
This is a good technique and is enticing
for the eye. This challenges the typical
conventions of a magazine.
The image seems to blend into the
background as there isn’t a separate
background colour like the previous one I
analysed. This also challenges
conventions. I prefer this technique
because it is less harsh on the eye.
The main title stands out against the
monotonous grey background and makes
a statement.
The subtitles challenge conventions
because it categorizes the topics in the
magazine so that the reader can choose
the topic they want to read about and go
straight to the page.
The way Kanye is dressed coheres with
the colour scheme of the rest of the
magazine.
The way Kanye is dressed suits the style
of the magazine: Modern, simplistic and
stylish.
I like the way that the title and subtitles
are both placed in black but different
fonts to distinguish between the two. This
ties in with the rest of the magazine.
The main image
intices the social
group that is
attracted to Kanye.
The reader can see
that the artist is
trying to imply that
Kanye’s heart is
being taken. This is
attractive because
the heart is the only
part of the page in a
vivid colour. The
image is in medium
shot which suits the
page but still makes
a statement at the
same time, making
Kanye the key
feature of the page.
Under the subtitles we
can see some text next to
the page numbers which
says ‘Pride of the name of
lovers’. This ties in the
main image because
Kanye is holding a heart.
The large ‘V’ situated
behind Kayne symbolizes
the name of the
magazine, ‘Vibe’.
The Features paragraph uses various
different texts which creates a nice effect
and challenges conventions. The
important parts of the text are in capitals.

14. Here we can see that there is extra
information shown about the artist to make
the viewer feel connected to Ed Sheeran
and as though they know him.
Extra information
about the album to
indulge the viewer
into the article.
The capital ‘L’ in a red box entices the
reader to the start of the article, which
they may want to keep reading.
Highlighting specific words catches the
viewers eye, especially if the words aren’t
typically seen such as here.
A large quote in the
centre of the page forces
the reader to look at it.
This quote would make
the reader feel that Ed
Sheeran is genuine and
they may read more.
Anchorage text at the bottom allows the reader to
know more about the article before reading it so it
allows them to have a brief overview.
Ed Sheeran’s name in capitals in a red box makes it
clear that he is the artist in question. It will draw in
the customer’s eye.
As Q magazine is
based in London,
British viewers will
feel a sense of
patriotism and as
though he is
representing our
country. This will
make the reader
want to read more
because we
typically like
reading about
people who have
stemmed from our
own country.
The urban
landscape is unique
and challenges the
typical convention
of having a block
colour behind the
artist.
Ed Sheeran is posing in a
relaxed, carefree way which
may make the reader feel that
he is humble. This may make
them want to read about him
because he doesn’t follow the
typical celebrity antics.
The colour scheme of
Red, Black and White
links in with the colour
of his hair but is also a
popular indie format for
many magazines.
Black, Red and White
stand out against each
other.
The guitar slumped by Ed Sheeran’s side will
attract music and instrument enthusiasts.
Page number ties
in with the rest of
the magazine –
consistency.

15. The most attractive
feature of the page is
the large ‘L’ which
stands for her name. It
is in a vibrant Red
colour and fades into
the black text behind it
which is pleasing to the
eye.
The Black and White colour scheme of this double
page spread contrasts against the Red letter. I can
now conclude that Red, White and Black are a
popular colour scheme for magazines because they
entice the reader. They compliment each other well
and have a high contrast effect.
‘GAGA’ in capitals allows the reader to
know exactly who we’re talking about
as her stage name is infamously used
all around the world.
This layout of her name challenges the
typical conventions of a magazine as it
would normally be placed on top of the
picture. The text us sophisticated
which coheres with the artist’s style.
The Red letter of the artists name
across all of the issues of the
magazine provides consistency. It
creates an image for the magazine and
people will recognize it every time.
The main image is a
medium close up shot of
the artist posing quite
provocatively. Lady Gaga is
looking at the camera
seductively which makes
the reader question why
she might be posing like
this.
The image of Lady Gaga
fills up a whole page which
may suggest she is worthy
of a whole page and well
known. The designer may
be trying to make a
statement. The theme and
style of the image suits her
unusual style and gives the
reader an insight into her
personality.
Capital letters show when the journalist is
beginning a new paragraph which allows the
reader to know when a new subject is starting.
The text is set out in 3
clear paragraphs. Easy to
navigate and concise.
The image in grey scale has an old fashioned
1950’s effect which is unique. The accessories
around her neck are strange and may be trying
to portray a message.
Q magazine ident placed in
the corner so readers know
what magazine it is. Creates
image.