Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Hannah Reynoso
Project & Portfolio I: Week 1
October 29, 2022

2. I am a young professional who believes that the
only way to success is hard work. I believe that
being yourself and trusting your gut is important
in life. I have worn many hats in my career and
have worked and learned about the meaning of
being a good leader through trial and error as a
manger . I have been lucky enough to get
opportunities such as taking photos for my
newspaper’s sports section by working hard and
networking.
Identity

3. PROFESSION
Potential Job Titles:
• Social Media Specialist
• Advertising and Promotions Manger
• Public Relations Specialist
The Girl Next Door - As the “Girl Next
Door” archetype I am all about pleasing
my client or the customer. I think in the
field that I am hoping to work for this is
important because I will work hard and
try to achieve goals that will be
beneficial for the team or the audience
that I am working for.
Media and Marketing for Sports Entertainment

4. Hiring Mangers working for the sports industry
TARGET AUDIENCE
Hiring and Recruiting Mangers
Outreach Plan:
• I will make sure I am prepped with a digital and physical
portfolio of my work and photos I have completed
including my work in the newspaper and online.
• I will start by sending an email to the hiring and
recruiting team introducing myself and explaining why I
would be a good fit for their company.
• I will follow up with them in 2 weeks in a respectful and
timely manner with a follow up phone call or email.
Los Angles Lakers
Shelby Gregory
Outreach Plan:
• I will proofread my resume and update it where needed
including my school, my skills, and my future
endeavors.
• I plan on sending Shelby and email explaining who I am
and why I believe I am a good fit for Callaway Golf.
• I will follow up with her within a week in a professional
manner.
Human Resources Specialist
at Callaway Golf
Hiring and recruiting mangers
Outreach Plan:
• I will first speak to Stephen who is my former district
manger at Vans as well as gather my resume,
experience, and portfolio.
• First, I want to reach out to Stephen and then email the
hiring and recruiting mangers.
• I will follow up on them within a month as I know Vans
is a extremely busy company. I will be respectful and
professional.
Vans, A VF Company

5. GOALS
Short Term: Graduation 2024
• Grow my brand by 30% and work on my professional website
‣ When I graduate in 2024, I would have like to grown
my brand by at least 30%, this includes updating
and working on my linkdn profile and making my
own website where I can showcase what I do and
who I am as a professional.
Mid Term: January 2026
• Have found a professional internship in my field
‣ I hope to have grown my professional brand by
50%. I want to have found a professional internship
in my field and be working and networking in my
internship.
Long Term: January 2030
• Working in media for sports entertainment.
‣ By January 2030, I am hoping to have achieved my
goal and have a job in the sports industry. I hope to
have networked and grown my professional brand
another 30% and hope that when I am searched I
have at least 3 links on the first page.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphic or Photo Editing Software
SOFT
HARD
Novice / Adept / Expert
Understanding of Social Media Platforms Novice / Adept / Expert
Leadership skills Novice / Adept / Expert
Documenting/Recording information Novice / Adept / Expert
Web page creation and editing software
SOFT
HARD
Novice / Adept / Expert
Word processing software Novice / Adept / Expert
Communication Skills Novice / Adept / Expert
Selling and influencing others Novice / Adept / Expert

7. I help the sports industry share stories by collecting
media and sharing it efficiently as possible.
PROMISE

8. CREDENTIALS
Work Experience:
• Photography Lead, Pomvom
• Sales floor Supervisor, Vans
• Merchandise Operations Leader, Petco
Education:
• Sports Media and Marketing, B.S.,
Full Sail University 2024
Volunteer:
• Sports Photojournalist, Fallbrook Village
News

9. COMPETITION
Davin Runnerstone
Industry Experience:
• Washington Wizard Night Staff,
Washington Wizards
Education:
• Sports Media and Marketing, B.S
Full Sail University, 2023
Leadership Experience:
• Deputy Security Advisor, AIPAC
• Site Supervisor, SWIFT
Skills and Proficiencies:
• Leadership - 4 endorsements
• Social Media - 1 endorsements
• Marketing - 1 endorsements
Hannah Reynoso
Overall Online Presence:
• Currently has 335 connections, Has a custom banner
with his own brand on it, headshot is clean and very
professional, profile list everything from jobs, volunteer,
time in the military, volunteer work as well as awards
and education, currently does not have any articles
posted, yes, he currently has instagram, Facebook,
twitter, and Wordpress, yes his url is custom.
• Grade: Superior; 70/100
Industry Experience:
• Volunteer Photojournalist, Village
Newspaper
Education:
• Sports Media and Marketing, B.S.
Full Sail University, 2024
Leadership Experience:
• Photography Lead, Pomvom
• Salesfloor Supervisor, Vans
Skills and Proficiencies:
• Communication - 0 endorsements
• Leadership development - 0 endorsements
• Social Media - 1 endorsements
Overall Online Presence:
• I currently have 1 connection, I currently have a
standard banner,I do have a headshot , My profile list
past jobs and volunteer work, my skills as well as my
education. I do not have any published articles, I am on
instagram, Facebook, and Twitter, Yes my url is
custom.
• Grade: Poor, 20/100

10. COMPETITION
Ricky Mast
Noteworthy Experience:
• Sports Reporter, Fox 21/27
• Senior In-Game coordinator, MLB
YOUR NAME
Industry Experience:
• Digital Media Content Manger,
Alanta Braves
Education:
• Interdiscipline Studies, B.S.
James Madison University
Skills and Proficiencies:
• Social Media - 24 endorsements
• Digital Media - 13 endorsements
• Social Media Marketing - 9 endorsements
Overall Online Presence:
• Ricky currently has 500+ connections, his banner is a
simple braves stadium photo, he does have a
somewhat professional headshot that is still relaxed at
the same time, He has many published articles, and
does not have any of his other social media accounts
listed. His URL is customized with his name.
• Grade: Superior 90/100
Industry Experience:
• Volunteer Photojournalist, Village
Newspaper
Education:
• Sports Media and Marketing, B.S.
Full Sail University, 2024
Leadership Experience:
• Photography Lead, Pomvom
• Salesfloor Supervisor, Vans
Skills and Proficiencies:
• Communication - 0 endorsements
• Leadership development - 0 endorsements
• Social Media - 0 endorsements
Overall Online Presence:
• I currently have 1 connection, I currently have a
standard banner,I do not have a headshot yet, My
profile list past jobs and volunteer work, my skills as
well as my education. I do not have any published
articles, I am on instagram, Facebook, and Twitter, Yes
my url is custom.
• Grade: Poor, 20/100

11. BRAND POSITION
For sports lovers who love watching their favorite
teams stories unfold, I provide story photos that
show the raw emotion and tell a story through a
photo because I share the same passion not only
as an athlete but as a fan.
STORYTELLER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Association for Women in Sports Media
‣ Virtual
• Summit Sports - California
‣ November 10-13, 2023 | San Francisco, CA, USA
• SPAC 2023 - School and Sports Photographers
Association of California
‣ January 25-28, 2023 | Las Vegas, Nevada, USA
Digital Marketing
• Primary Content: As a “girl next door” archetype I love to please people and
make them feel included and what they are seeing I real. I will use my
photography skills to showcase a story in order for the viewer to relate to what
they are seeing.
• Primary Tools: I will be using linkden and instagram as a huge way to get my
content across to viewers not only professionally but to fans and families as
well. I will also start my own sports blog so I can connect with fans and
viewers on a more personal level so they get to know who the person behind
the camera is. I would like to post weekly and if not weekly; do a monthly
update. Social Media will be my biggest format but I want to also try using a
subscriber type of newsletter.
• Website: I will use it to not only promote myself and my brand but to show
who I am as a person beyond my profession. Viewers will get to know me on
a personal level which I think is important for someone in the social media
industry.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to find a mentor who has been in the
sports media business for at least 5 years. I would
want them to also be passionate about their job
while also being professional. I would like to find
a mentor July 2023, a year before I graduate.
Formal Education
• Sports Media and Marketing B.S., Full
Sail University, July 2024
Technical Skills
• Learn how to use mining software, Google
Analytics - July 2024
• Web platform developement software, Javascript -
August 2023
• Video Editing, Movie - September 2023
Soft Skills
• Practice photo editing, Adobe Creative Cloud,
April 2023
• Oral communication skills, - July 2023
• Social media publishing, Instagram and LinkedIn -
March 2023

14. Hannah Reynoso
You know fans want to connect with their favorite teams? Well, what I do is
share media for fans to connect with their favorite sports teams. In fact, I tell
stories with media so fans feel not only connected but like they are there at
the event. .

15. REFERENCES
National Center for O*NET Development. 11-2011.00 -
Advertising and Promotions Managers. O*NET OnLine.
Retrieved November 1, 2022, from
https://www.onetonline.org/link/summary/11-2011.00
National Center for O*NET Development. 11-2032.00 -
Public Relations Managers. O*NET OnLine. Retrieved
November 1, 2022, from
https://www.onetonline.org/link/summary/11-2032.00
ESPN hiring Social Media Specialist II - sponsorships in
Bristol, Connecticut, United States. (n.d.). Retrieved from
https://www.linkedin.com/jobs/view/3301870759/?alternat
eChannel=search&refId=TLTeO1SQfIAl8crl9NrPUg==&tr
ackingId=lYb3pqwvRXGr5+hMBJ+TiQ==
Manager, content. (n.d.). Retrieved November 1, 2022,
from
https://careers.hireology.com/sandiegopadres/904511/de
scription
Ricky Mast - Digital Media Content manager - atlanta
braves | linkedin. (n.d.). Retrieved November 1, 2022,
from https://www.linkedin.com/in/ricky-mast-28861135
Davin Runnerstrom - deputy security advisor at AIPAC -
linkedin. (n.d.). Retrieved November 1, 2022, from
https://www.linkedin.com/in/drunnerstrom
Shelby Gregory - Human Resources Specialist - callaway
golf | linkedin. (n.d.). Retrieved November 1, 2022, from
https://www.linkedin.com/in/shelby-gregorym
Upcoming events. (n.d.). Retrieved November 1, 2022,
from https://spac-usa.org/events/
Association for Women in Sports Media. (n.d.). Retrieved
November 1, 2022, from http://www.awsmonline.org/
Summit Sports - California. (2022, September 21).
Retrieved November 1, 2022, from
https://summitworkshops.com/sports-california