MADE.COM's latest blogger event - How to increase your readership with great photo - showcases how to make your images SEO friendly and improve their social reach.

1. MAKING YOUR BLOG WORK FOR YOU
HOW TO INCREASE YOUR READERSHIP WITH GREAT PHOTOS
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2. SEO
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3. IMAGE SEO
• What are people searching for?
• How to optimize your site?
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4. GOOGLE TRENDS
• http://www.google.com/trends/
• You can choose between image search
and normal search
• Compares different searches
• Gives some extra keyword ideas
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#MADEblogworkshop

5. SIMILAR SITES - SEMrush
• http://www.semrush.com (also
www.alexa.com)
• Focused on normal search, but gives you an
idea of what people are thinking about
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#MADEblogworkshop

6. MORE IDEAS - UBERSUGGEST
• http://ubersuggest.org/
• Captures Google’s suggestions from when you
search
• Great way of getting ideas for identifying
trends
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#MADEblogworkshop

7. ON SITE BEST PRACTICE
• Name image based on keyword you want to appear for. eg “bedroom designs elegant”
• Put your keyword in the alt text of your image HTML. Do this by adding alt=“your
keyword”
• Be mindful of your image size - use JPG / PNG / GIF to compress your images.
http://developers.google.com/speed/pagespeed/insights/ to find extra info about load
speeds
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#MADEblogworkshop

8. SOCIAL MEDIA
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9. FOUR MAIN PLATFORMS
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10. PINTEREST
• Pin images and video from all of the web and
links back to image source
• Popular topics: interiors, DIY, cookery, fashion,
hobbies & crafts
• Fastest growing social network - 70 million users
globally
@madedotcom
#MADEblogworkshop

11. PINTEREST – SIZING
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12. PINTEREST – SEARCH
• Finding keywords - type words related
to your industry in the Pinterest search
box and popular suggestions
automatically pop up
• Rank higher in board and pin searches
- put specific keywords at the
beginning of your board name / pins
descriptions
• Keep keyword descriptions short and
simple
@madedotcom
#MADEblogworkshop

13. FACEBOOK – PHOTO CONTENT
• Photos outperform links, video and text posts
for engagement
• Content is key – is it inspiring? Interesting?
Funny?
• Quality of content – lighting, composition,
steady base
• Image sizing on the newsfeed
@madedotcom
#MADEblogworkshop

14. FACEBOOK – POSTING
• Wording - ask a question, encourage an action
e.g. like, share, comment
• Direct people back to your website with a URL
• Track success of post - URL shortener po.st /
bit.ly
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#MADEblogworkshop

15. FACEBOOK – TIMING
• Use a Facebook Page over a profile
• Page generates key insights including
when your audience is online
• Look at the best day and time to reach
your audience
@madedotcom
#MADEblogworkshop

16. FACEBOOK – MAXIMISING IMPACT
• Reposition photo - ensure the most
important part of the photo is visible
• Highlight - for landscape images
• Pin to top - keeps your post at the top of
your wall posts for one week
• Album - allows you to group image
content around a topic
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#MADEblogworkshop

17. INSTAGRAM
• Exclusive content - capture, edit and post
image and video content on the go
• Ability to share to other social platforms Facebook, Twitter, Tumblr
• #hashtag #hashtag #hashtag
• Tagging other users - appears in photos of
them
@madedotcom
#MADEblogworkshop

18. TWITTER
• Photo and video content is now previewed in the
Twitter feed
• Images must be uploaded into a tweet and shared
videos from Vine
• Images and videos shared from Instagram won’t
be previewed and will appear as an Instagram link
@madedotcom
#MADEblogworkshop

19. #HASHTAGS AND @TAGGING
• Hashtag (#): Groups tweets into topics e.g. #interiors, allows others to find your tweet
based on a topic
• Expand your reach & potential gain new followers
• Keep it simple - #industrial #home #trend rather than #industrialhometrend
• Check for your hashtag is commonly used
• Mentions (@): Publicly referencing another user e.g. @madedotcom, users are notified
when @mentioned
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#MADEblogworkshop

20. TO FIND OUT MORE CONTACT
affiliates@made.com
@madedotcom
#MADEblogworkshop