Based on research and analysis of successful SlideShare presentations. The goal of this guide is to help you adjust how you use SlideShare or start a SlideShare campaign to maximize your channel traffic!

1. HOW TO OPTIMIZE YOUR
SLIDESHARE PRESENTATIONS
TO
GET MORE SITE TRAFFIC
By Hannah Levin
Marketing Intern at Cprime, Inc.

2. Webinar or Event has Ended…
Now what?

3. Create a
SlideShare
presentation that
teases
content of a
resource
Tease Content

4. “Click to Tweet”
link a quote in
the presentation
Promote Content on Social Media

5. SlideShare
deliberately only
allows links after
the 3rd slide to
appear
No Link Bombing

6. 10-12 tags
related to your
presentation’s
topic and
related
industry
Categorize Content for Audiences

7. The Sharing Loop
SlideShare
iFrame Link
Websites/
Social Media/
Presentations/
Videos…

8. At the end of the presentation
include
“Download resources” or “Want
more content?”
linked slide
Offer Something of Value

9. User clicks on
hyperlinked slide and
redirected to a
Resources
Landing Page
on your website
Website Traffic

10. Download
resources slide
Landing page to
specific
download
Fills out "Download
on Demand" Form,
which collects user
info
User has access to
resource materials
Landing page to
all resources
downloads
User searches for
the specific
resource wanted
Fills out “Download
on Demand” Form,
which collects user
info
User has access to
resource materials
Customize User
Experience

11. OR

12. “Tweet to
Download”
resource slide at
end of
presentation
Bribe to Subscribe

13. End of
presentation:
Inspiration Slide
Hyperlinked
Landing page:
Original Blog/ Post
Original Blog/ Post
includes link to
SlideShare
presentation
The Cycle of
Inspiration

14. Optimization Guide
for Increasing
Channel Traffic
Webinars
Events
Resources
Tweet to Download