2. Celebrity Endorsement
• Celebrities are often used by many brands to endorse their products
• While most endorsements are positive, celebrities become more popular and
noticeable to the general public
• Celebrities do not only endorse product on television but they endorse their
lifestyles when they are seen in the media which is closely watched by our youth
• Celebrities unknowingly endorse alcohol and substance abuse as they publicly
struggle with addictions
Beyoncé Knowles in one of her endorsement
pictures for Pepsi.
3. Celebrity Substance and Alcohol Abuse
• “Celebrities and drug addiction go hand in hand so often that the stigma appears
to be fading, and since there seemingly aren’t penalties for using drugs in their
professional lives there’s less motivation to go get treatment” (Celebrity
Substance Abuse May Have Impact onTeens)
• Celebrities are always in the spotlight even when the things they are doing are not
positive
• Many celebrities are seen struggling with eating disorders, substance and or
alcohol abuse
Miley Cyrus in concert with bong in hand.
4. The Beloved AmyWinehouse
• AmyWinehouse was an award-winning singer-songwriter, she is best known for
her soulful jazz musical style.
• One of biggest hits was her song “Rehab”, where she tells about her own addiction
problems.
• AmyWinehouse died of alcohol poisoning on July 23, 2011.
• She is another example of a celebrity who battled with addiction and died before
the age of 27.
AmyWinehouse before death.
5. Publicity Stunts
• Celebrities are often over publicized especially for things like addictions, divorces,
arrests, and other negative things
• Many celebrities are only talked about when they are doing something society
considers bad
• This can cause celebrities to do things just for the publicity, called publicity stunts
• Publicity stunts can cause teens to think that what the celebrities are doing is
acceptable and could encourage them to do the same or similar things
Britney Spears after
shaving head.
6. Monkey See Monkey Do
• Teenagers often do what they see others doing. Since celebrities are all over social
media sites that are flooded with teenagers, they may copy what the celebrities
are doing
• Many adolescents look up to the celebrities which can cause them to think that it
is ok for them to try drugs or alcohol
Social media sites that teens love.
7. Conclusion
• We should not allow our children to look up to celebrities as role models as they
often struggle publicly with substance and alcohol abuse.
• Our teens are already being pressured enough by their piers, celebrities just add to
the pressure of trying to fit in.
• Instead we should encourage our youth to be leaders and to set their own trends
and be role models for younger generations.
The red man is the leader we should
encourage our children to be.
8. Works Cited
• "AmyWinehouse Biography." AmyWinehouse Biography. N.p., n.d.Web. 24Apr. 2016. <http://science-all.com/files/amy-
winehouse.html>.
• Are Celebrity EndorsementsWorth It? - Bean SoupTimes." Bean SoupTimes. N.p., 2015.Web. 24Apr. 2016.
<http://beansouptimes.com/are-celebrity-endorsements-worth-it/>.
• "Britney Spears Bald." Pinterest. N.p., n.d.Web. 24Apr. 2016. <https://www.pinterest.com/pin/573997914984576440/>.
• "Calling All Leaders…." TurningPointChurch RSS2. N.p., n.d.Web. 24Apr. 2016. <http://www.turningpointcn.com/calling-
all-leaders/>.
• "Celebrity SubstanceAbuse May Have Impact onTeens." Drug Rehab . 2013.Web. 06 Mar. 2016.
<http://www.drugrehab.us/news/celebrity-substance-abuse-may-have-impact-on-teens/>.
• "Free Coloured round Social Media Icons." Http://geekfairy.co.uk/free-coloured-round-social-media-icons/. N.p., 13 Feb.
2013.Web. 24Apr. 2016.
• Heather. “Character,Values, and Celebrity Culture.”Celebyouth.org. Np. 01 February 2012.Web. 21 February 2016
• Knight, John,Timothy Roberts, Joy Gabrielli, and Sharivan Hook. Adolescents Alcohol and Substance Use and Abuse.
Web. 6 Mar. 2016. <https://brightfutures.aap .org/Bright Futures Documents/Screening.pdf>.
• Rubin, Julia. “Inside the Mysterious ’27Club’ for Rock Musicians.” Allday.com. Np., Web. 21 February 2016.
• "Teens and Celebrities."TeenZeen. 2016.Web. 06 Mar. 2016. <http://www.teenzeen.org/teens-and-celebrities.html>.
• "Topless Miley CyrusCelebrates 4/20 with Bong Hit." The Daily Dot. N.p., 2015.Web. 24Apr. 2016.
<http://www.dailydot.com/entertainment/miley-cyrus-topless-bong/>.