1. The document outlines a business plan for Textatradesman.com, a marketplace that connects local tradespeople and businesses to customers via text messaging and optimized mobile websites. 2. It describes the company's achievements to date, including developing over 100 specialized websites and marketing demonstrations, and outlines next steps such as recruiting tradespeople at construction events and implementing marketing strategies. 3. Financial projections estimate that if just one tradesman in each of the company's 3000 identified locations joined, it could generate over £54 million in revenue, though actual returns may be lower.

1. 2016 - 2019Business Plan .....
1) Summary
2) Smartphones
3) Marketplace
4) Concept
5) Acheivements
6) Next Steps
7) Snapshot
8) Team
Table Of Contents:
Textatradesman Ltd. Registered Company Number: 09359666Email: investor@textatradesman.com or text: 074 47 48 49 50
This business plan has been composed in house.

2. Overview...
s hones
Our text messaging concept gives local businesses and tradesmen the opportunity to reach their customers quickly
and directly. Textatradesman.com is perfectly positioned with a competitive service alongside market demand. This
demand has not yet been met in depth by any competitor that is good enough and sufficiently positioned to capture
the market. We have the infrastructure and expertise in place to become the market leader.
It’s a fact that finding and hiring trusted tradesmen online is far more difficult than it should be in our day. Contrary
to what would be expectable, the existing online platforms in this field are too complex for the purpose they serve.
Heavy and not user-friendly for people who need these services, these platforms have very expensive fees that they
charge to advertise those who work in this industry. Textatradesman.com brings a superior and affordable service
to the marketplace for just 50p per day making it affordable and attractive to tradesmen and small businesses alike.
The core business consists of over 100 individual revenue generating streams. 95% of the competition rely on an
investment return from one dedicated site, i e Ratedpeople.com, Checkatrade.com, Mybuilder.com, etc.
Textatradesman.com is designed to become a strong easy to remember brand enabling members to be seen, noticed
and hired. The scalability of our infrastructure means that there are no significant capital costs as demand increases.
TextaTradesman.com is already assisting builders, plumbers, handymen, electricians, roofers, joiners and many more
trades by introducing them to a truly unique mobile solution enabling tradesmen to become a number one choice for
the consumer and also large builders looking for individual contractors. Also, over seas property owners will be able
to turn to Textatradesman as a contractor they can trust due to our workmanship guarantee.
1. Summary
2. Smart phones and mobile devices
To ensure we are the market leaders in mobile technology hundreds of hours have been spent optimising our sites to
ensure they display perfectly on all devices. There is no need to download an app the customer simply types in
textatradesman.com and for future use they save the site to their home screen. To see how the concept works on a
mobile phone click the left screen. To see how well our sites are optimised for all devices click the right hand screen.
View Over 150:3 Taps on a screen:
Optimised SitesTo Find A Tradesman

3. There are 4 to 6 prominent lead-generation trade sites, some have online registration with little vetting in place bringing
negative feedback towards the industry. A lot of sites have no limit to how many trades can be displayed in their ads.
Textatradesman.com is limited to 3 tradesmen per area.
Due to the high costs on many tradesites good tradesmen are now resorting to advertising on Gumtree who make cowboy
builders look quite tame. Gumtree has no knowledge of the building trade and all that’s needed to join is a mobile number
and credit card. This practice needs to be outlawed. Click here.
Textatradesman.com brings a superior offering to the customer by carefully hand picking tradesmen. Only we offer a
workmanship guarantee, to view click here. At Textatradesman.com the customer is King.
“KEY USP’s”
3. The Marketplace
1) Full workmanship guarantee cover.
2) Affordable membership, 50 pence per day.
3) Builders mobile phone with accounts software.
4) A mobile App’ that does not require downloading.
5) Over 100 Individual texta sites for selected tradesmen.
6) Membership includes a free accounting software package.
7) On street marketing campaigns, not just on search engines.
8) We have secured the concept in EIRE, Textatradesman.ie
4. The Concept
Founder Andy Morrison was quick to realise the phrase TextA is used by 80% of the population daily, that’s why he chose
to bring the word texta into a search term for tradesman, i.e textaplumber.co.uk, textaplaster.co.uk, textatiler.co.uk.
“Texta is memorable, Plumber is memorable so Textaplumber.co.uk is unforgettable.” You can have the best website in the
world but if it doesn’t do what it says on the tin then it’s worthless.
By utilising this unique and proven marketing and business development strategy and capitalising on the exponential
increase in smartphone use, we are building Textatradesman.com into the pre-eminent customer referral business for
the home and property maintenance services market, with a target base of over 15,000 members across the UK
within the first 12 months.
As Andy predicted the future of mobile devices will lead the way. As old fashioned platforms such as Yell and Thomson
decline, trades people and customers are increasingly calling for business to be done directly via their smart phones and
mobile devices. A smart phone is now a computer in your pocket
Click the phone image above to see the innovative Texta marketing in action, it works!

4. Overview...
s hones
Following a two-year development we have all the branding in place and over 100 unique database driven websites.
Also in place are our marketing demonstration units; one in the shape of a house with a new liveried van, a 3 wheeled
electric bicycle made in the shape of a toolbox and an abundance of promotional branding materials.
All SEO’s are in place ensuring we have positive search resuts on all the engines. To see an example search result
on Google click here. Our Youtube and social media presence has now accumulated over 850,000 views.
Our prestigous offices in St Johns Wood (London) and storage yard and workshops are up and running and
fully fitted, also, both rents have been paid until Jan 2017. We are a committed team that work on expenses and
commissions only. The company has no debts, a positive bank balance of £17k and at least £50k in tangible assets.
5. Achievements so far
6. The next steps
• Recruitment through nationwide construction events
• Dedicated SEO marketing strategies on a daily basis.
• Direct email marketing campaigns to the building trade.
• Online and offline advertising using social media.
• Promotional activities rolled out nationwide.
• National publicity drives using the touring Texta unit:
Proposed Marketing Strategy for 2016.
Street marketing and exhibitions are the next important step of our strategy. Andy led a popular and successful
advertising campaign as the founder of Handyman.co.uk. The response was fantastic bringing him new customers,
social media followers and a Youtube presence with 'the Singing Handyman', click here to view. A similar format will
be used to promote the Textatradesman.com brand. To see what people are saying about us online click here.
Andy is well recognised in media circles for his enjoyable marketing campains and he is well positioned to attract
further media attention to Textatradesman.com as he did whilst marketing Handyman.co.uk. He has made many radio
and TV appearances such as This Morning program with home designer Laurence Llewelyn-Bowen, click here to view.
To view founder Andy Morrison
Click Here
7. Short Financial Snapshot
The company is seeking investors, partners and affiliates to accelerate sales, marketing and product development;
implementing the next stage of the growth strategy to bring the product to market. The brand is also developed for
EIRE which is part of the investment. Textatradesman.ie
An example measure of the scale of the business: If only 1 tradesman were to join Textaplumber.co.uk in all of the
3000 locations we have identified across the UK this will generate approximately £547,500 pa in revenue.
We have 100 texta sites. 100 x £547,500 = £54,750,000 Just 25% of this update would still produce £13,687,500.
“This is only a snap shot, but it’s achevable due to having 100 individual revenue streams.”
For a full accounting package please email david@textatradesman.com

5. - A quote from the founder Andy Morrison.
“Our tradesmen will win big using mobile devices leaving
others to wonder what just happened in 2016.”
Lee Rees - IT & Web design
Lee is an expert authority on online marketing and search engine optimisation (SEO). He has worked with Freeserve,
IBM and Microsoft as an all rounder before going freelance. His portfolio is outstanding.
Darren Gregory - Customer Care
Darren has a rich background lending itself perfectly to the operation of TextaTradesman.com. Darren joined a
property programme working on Channel 5’s Cowboy Builders. Darren will be overseeing the workmanship guanrantee.
Shamik Basu - Web Development
Is known in the industry as Bombay Max due to his incredible development and programming skills. He has a pool of
talent that he can draw upon. By having Max in our team this eliminates the costs involved with having an IT office.
.
7. The Team & The Tools
Sales - David Murphy and Zahur Chowdhry
Their core strengths are seeing opportunites, identifying customers needs and finding solutions. They will lead the sales
team. Both have been key team players in the corporate field. David has spent many years as head of sales for
French Connection PLC and Zahur spent many years in the property sector of Halifax and Nationwide.
Click the image below to view our text marketing
Andrew Morrison - Founder
Andy is a true marketing guru and has been in the building trade always creating his own leads. There isn’t a question
he can’t answer. Unlike the management of other sites Andy has worked and lived the construction industry for the last
35 years. He registered Handyman.co.uk and 5,000 other premium domains in early 1997. Over the last 18 years Andy
has never received any bad reviews online. Andy and his team will take this concept to the forefront of the marketplace.
Electric bicycle
Texta Marketing unit