NATIONAL FOODS (Mangement Report)

Management Report on:
(NATIONAL FOODS LIMITED)
Submitted to Sir Waqas Rana
Date: April 28, 2016

NATIONAL FOOD LIMITED
Management Report Page 2 of 49
S.NO MEMBERS REG:NO
1 HAMMAD HASAN 29596
2 ANUM ANEES 29594
3 HIRA EJAZ 29681
4 SARIB KHAN 27890

Acknowledgement
Firstly, we would like to thank all mighty Allah for giving us the strength, will Power,
patience and making us capable to compile this report.
The project proves to be a very good learning experience. We deal with intense
pressure to process the knowledge and information as to our needs and requirements. We
own great deal of gratitude to the people who helped us in every possible manner in the
compilation of this report.
Yes, especially thanks to Mohammad Waqas Rana who gave us the golden
opportunity to learn a new things, and for the valuable guidance and advice. And a very
special thanks to Abdul Munam Shaikh, (talent Acquistion Specialist), and recruitment
manger, for coordinating and cooperating with us and for giving his expert advises and
precious time from his busy schedule.
In the end we hope and pray that the report which we have prepared meets the
criteria we had to adhere to and the readers have worthy time going through it.
Thank you

Executive summary
This report presents definite data on the Management at National Food Limited.
National Foods Limited is one of the major producers of quality food products around the
world. NFL's leadership position is sustained due to its enormous focus on R&D, quality
and innovation. The content provides an introduction to the workings of the organization
and spot lights on the processes took after at the organization. Items executed suppliers,
procurement from abroad and neighborhood supplies, their qualification criterion, stock
administration and conveyance network management has additionally been discussed.
The process begins with deals gauging which gives an appraisal of the deals on month to
month premise. Some indigents are procured locally and additionally bundling material
of the product. The product houses are not only located in Karachi but rather additionally
in Lahore Multan and Islamabad. NFL keeps up materials till completed great stock by
keeping safe in product houses, the boundless advantages of its efficient implementation.
In this report we discuss the various management functions of National Foods Limited
Company including planning, organizing, leading and controlling process of the company
and how culture varies time to time according to new innovations and technologies in the
present era.
This report contains the inner and outside examination of the organization like how the
organization is functioning including the procedures of contracting selecting and
assessing representatives. This report likewise gives clear thought regarding the chain of
importance and structure of the association.

Contents
Introduction: ..........................................................................................................................7
Business Partners ................................................................................................................9
Board of Directors...............................................................................................................9
NATIONAL FOODS PRODUCTS........................................................................................13
GEOGRAPHIC LOCATIONS..............................................................................................23
COMPARISION OF NATIONAL FOODS WITH ITS COMPETITORS.................................24
MEHRAN FOODS:...........................................................................................................25
SHAN FOODS:................................................................................................................25
SHANGRILA:..................................................................................................................26
PLANNING.........................................................................................................................26
Vision and Mission statement:............................................................................................26
Policies and rules/Regulations ............................................................................................27
Management policy of National Food..............................................................................27
Goals and Plans.................................................................................................................28
Human Resource and Succession Plan:............................................................................28
Core Competencies............................................................................................................29
Sustainable competitive advantage:.................................................................................29
CORE VALUES...............................................................................................................29
SWOT ANALYSIS...........................................................................................................31
BCG MATRIX ....................................................................Error! Bookmark not defined.
Organizational Culture ..........................................................................................................32
Culture: ............................................................................................................................32
NFL’S Responsive Culture:............................................................................................32
NFL’s Ethical Culture:...................................................................................................32
NFL’s Innovative Culture:..............................................................................................33
NFL’s Spiritual Culture:.................................................................................................33
Environmental uncertainty matrix.......................................................................................34
Type of Environment:........................................................................................................35
Organizational Structure .......................................................................................................36
*NFL’s Training and Compensation:..................................................................................37
*Hiring and Selection process in NFL:................................................................................38
BASIC DEPARTMENT:...................................................................................................38
Six Structure Elements:......................................................................................................39
Work Specialization:......................................................................................................39
Departmentalization:......................................................................................................39
Chain of Command:.......................................................................................................40
Span of Control: ............................................................................................................40
Centralization / Decentralization:....................................................................................40
Formalization: ...............................................................................................................41
Motivation ...........................................................................................................................41
*MASLOW’S Hierarchy Of Need:........................................ Error! Bookmark not defined.
*MCGREGOR’S : Theory X and Theory Y:.......................... Error! Bookmark not defined.
Contemporary Theories of Motivation:...............................................................................41
Leadership ...........................................................................................................................42
DEMOCRATIC STYLE:...................................................................................................42
DIRECTIVE STYLE:........................................................................................................42
CONCEPTUAL AND ANALTICAL:................................................................................43
EMPOWERMENT:...........................................................................................................43
CONTROLLING..................................................................................................................45

Standard Operating Procedures:..........................................................................................45
Performance Measurement:................................................................................................45
Standards and Quality checks (ISO):...................................................................................45
Conclusion...........................................................................................................................46
Recommendation..................................................................................................................47

COMPANY DESCRIPTION
Introduction:
NATIONAL FOODS LIMITED (NFL), founded in 1970, began its journey with
spices and today its leading multi categories of Food Company over 300 different
products with 12 categories of products.
NFL is dedicated to improving the well being of society not only through the
continuous development of innovative food products but also by means of its wide
ranging corporate social responsibility program.
NFL that’s creates its image all over the world that popularized the concept of
having clean, healthy food. NATIONAL FOODS holds ISO 9001, ISO 22000, and

HACCP certifications along with Sap business technology and it make company’s drive
very strong commitment in quality and management.
NFL initiative to produce hygienic food and reduce time spent in the kitchen for
women, so that people experience rewarding life style with their loved ones and save
their quality time as well.

Business Partners
Board of Directors
Board of Directors
Mr. Abdul Majeed (Chairman)
Mr. Abdul Majeed is co-founder, Director and Chairman of National Foods
Limited and associated textile consultant’s private limited.
Mr. Abrar Hasan (Chief Executive Officer)
Mr. Abrar Hasan has been with National Foods Limited since 1993, where he was
later appointed as Chief Executive by the Board of Directors in the year 2000.
Mr. Waqar Hasan (Director)
Mr. Waqar Hasan is the Founder and Director of National Foods Limited. Well
renowned cricket administrator in Pakistan.
Mr. Khawaja Munir Mashooqullah (Director)
Mr. Khawaja Munir Mashooqullah is the Founder and President of Synergies
Worldwide - a global Supply Chain Management company operating in over
15 countries.
Mr. Zahid Majeed (Director)
Mr. Zahid Majeed joined National Foods Limited in 1987 and pioneered its
transformation from a small food enterprise into a leading foods brand inPakistan. Since
then he has served in various capacities at NFL from headingthe Corporate Marketing

function to most recently establishing the International Business subsidiary, National
Foods DMCC.
Mr. Ebrahim Qassim (Director)
Mr. Ebrahim Qassim joined the Board of Directors of National Foods Limited in
2000. A country manager at a British Pharmaceutical Company, he served for 3 years in
various different capacities.
Mr. Iqbal Alimohamed (Director)
Mr. Iqbal Alimohamed is a fellow member of the Institute of Chartered
Accountants Institute of Chartered Accountants in England and Wales (ICAEW) as well
as the Institute of Chartered Accountants in Pakistan (ICAP).

Audit Committee
Mr. Khawaja Munir Mashooqullah (Chairman).
Mr. Abdul Majeed Member
Mr. Zahid Majeed Member
Mr. Ebrahim Qassim Member
Mr. Iqbal Alimohamed Member
HUMAN RESOURCES AND REMUNERATION COMMITTEE
Mr. Khawaja Munir Mashooqullah (Chairman)
Mr. Zahid Majeed (Member)
Mr. Abdul Majeed (Member)
Mr. Ebrahim Qassim (Member)
Mr. Iqbal Alimohamed (Member)
COMPANY SECRTARY AND ACTING CHIEF FINANCIAL OFFICERg Chief
Financial Officer
Mr. Farhan Latif
HEAD OF INTERNAL AUDIT AND SECRTARY AUDIT COMMITTEE
Mr. Shahid Hussain

INTERNAL AUDITORS
Internal Auditors
Messrs. Ernst & Young Ford Rhodes Sidat Hyder & Co. Chartered Accountants.
COMPANY MANAGEMENT
Mr. Abrar Hasan (Chief Executive Officer)
Mr. Shakaib Arif (Chief Operating Officer)
Mr. Farhan Latif (Company Secretary & Acting CFO)
Mr. Kamal Baig (Chief Operating Officer-International Division)
Ms. Saira A. Khan (General Manager HR, Admin & IR)
AUDITORS
Auditors
Messrs. A.F. Ferguson & Co. Chartered Accountants, State Life Building,
1-C, I.I. Chundigarh Road, Karachi

NATIONAL FOODS PRODUCTS
National Foods success is attributed to its ability to respond to changing needs of
consumer, our technological advancement and its innovative products line and mix make
us unique. With wide array of brands, National Foods focus on alternatives for different
household to maintain kitchen habits of millions of consumers who now have advantage
to prepare healthy and delicious in a limited time with a lot of convenience. There are
varieties of products such as:
RECIPE MASALA
National Food Masala (Product Line) are:

PICKLES
National Food Pickles (Product line) are:
FROZEN MEALS
National Food Frozen meals (Product Line) are:

KETCHUP
National Foods Ketchup (Product Line) are:
JAMS
National Food Jams (Product Line) are:

RICE
National Foods Rice :
FRUITILY
National Foods Powder Drink (Product Line) are:

SALTS
National Foods Salts (Product Line) are:
SNACKS
National Foods Chat Masala are:

BASIC SPICES
National Foods Basic Spices (Produt Line) are:

CHUTNEYS & SAUCES:
National Foods Chutney and Sauces (Product Line) are:
GINGER & GARLIC PASTE:

GOLDEN FRIES ONIONS:
MASALA SNAX:
National Food Snax (Product Line) are:

DESERT
National Food Custard (Product Line) are:
National Food kheer mix (Product line) are:

National Food Jelly (Product Line) are:

GEOGRAPHIC LOCATIONS
Following are the various offices/branches of National Foods Limited with their
geographical location.
CORPORATE OFFICE:
219, The Forum, G-20, Block 9,
Khayaban-e- Jami, Clifton,
Karachi.
021-3582-1243-46
021-3582-1247
S.I.T.E FACTORY UNIT:
F- 160/ C, F- 133, S.I.T.E.,
Karachi.
021-3257-7707 – 10
021-3257-2217
BIN QASIM INDUSTRAIL UNIT:
Office A-13, North Western
Industrial Zone, Bin Qasim,
Karachi
021-3472-0305 -14
GUJRANWALA:
Near Kamoki Toll Plaza,

Opposite Sultani Hotel, GT
Road, Gujranwala.
(Chhian Wala)
+92300-7428933
MURIDKE:
Mailing Address: 5-A/1, New
Muslim Town, Lahore
Factory Address: G.T. Road,
Manooabad Meer Muridke
042-3798-1427, 042-3798-0808
042-3798-1427, 042-3798-0808
CORPORATE OFFICE
National foods limited, 409-410, The , 4th floor, forum
Khyaban-e-jami , Clifton
Karachi
Tel: 021-35821243-46
COMPARISION OF NATIONAL FOODS WITH ITS
COMPETITORS

Although National Foods has to compete with other top brand in food industry, Such as
Shan Foods, Shangrila, Mitchells, Shezan, Mehran. However Shan is dominant and
leading Brand in Karachi but National Food has taken edge across the Pakistan and at
international level national foods maintain its status quo of almost every aspects of food
categories.
MEHRAN FOODS:
Mehran spice and food industries are one of the famous and leading companies
for their manufacturing, marketing and export quality of food products.
Mehran products contain traditional touch of flavors and prefer all over the world, with
their fresh new looks. It got awarded in the year 2010 and 2011 as Exports Brand Icon
Award.
SHAN FOODS:
Shan Foods (Pvt) Ltd. It is one of those rapidly growing food companies which
extend their presence in over 50 countries. Shan food having extra ordinary positions
energy, obtain and edge in different technologies with passion for good performance

between leading brands. Shan food tends to place their brand and products internationally
by getting winning awards and certificate.
SHANGRILA:
When Shangrila began its journey about 25 years ago, no one knows and nobody even
dream that one day Shangrila will stand as leading brand among all national food brands.
Shangrila got awaited in food safety management system, in Quality, Halal Authority,
consumer satisfaction and Associations too.
PLANNING
Vision and Mission statement:
To work as an innovative team championing the conservation of biodiversity
and sustainable development of food and non food systems, supported by
sound public policy.

Policies and rules/Regulations
Management policy of National Food
 Proceed always with ambition and youthfulness.
 Respect for all – equity preference between male and female.
 Be a good corporate citizen; assume a responsible role in community.
 Authorized Halal quality product.
 Hiring of employees should be done through complete process, interview, test,
training.
 New technologies should prefer as introduce in to the market to compete and for
maintain high performance and status quo.
 Goal setting changes time to time according to advancement is technologies and
changes in the external environment.

 Contracts given to those leading companies or firm which have high market share
and growth rate to maintain their values and authorities in the market.
Goals and Plans
Human Resource and Succession Plan:
HR Policy is to contract youthful, new, enthusiastic and dynamic partners to meet
the current and future workforce necessities and giving its partners most extreme
chances to inside versatility through individual preparing and improvement to
empower them to take higher positions. Human Resource Division has progression
arrangement for every key occupation/range to ensure the coherence of operations in
the pertinent division and to fill the brief/lasting opportunity.
In this world there is a vast use of technology, National Foods can make their
decision through the various use of technology. Strategy, analysis and planning are all
dependent on the large amount of information available. Right use of information can
reward and impact the business results in the shape of market share, profit and growth and
also the goodwill reputation and a perception of a company in customer mind. Technology tells
the process that how we perform and think our task. Our journey to become a market leader in a
food business in Pakistan and in international marketing can’t become without the use of
technology. Our website offers you an opportunity to connect with us. We also produce a brand
numerous product. Our choice of using a System Application and Product (SAP) towards
management has helped us to gather many awards excellence. Technology is a key to do
business. In the coming months will see our developed website.

Core Competencies
Core competence is a skill/assets/technology and innovation that supports the
development of the business and separates the business from its present and future
contenders.
 NFL is a leading multi category of Food Company over 300 different products
with 12 categories of products.
 NFL is dedicated to improving the well being of society not only through the
continuous development of innovative food products but also by means of its
wide ranging corporate social responsibility program.
 Now NFL has introduced a latest technology named “SUCCESS FACTOR”
which will give a unique response to over all organization.
Sustainable competitive advantage:
There are following areas that best represent National foods.
 Research and development department
 Marketing department
 Human resource department
 NFL innovations.
CORE VALUES
 Passion:
We are very passionate intense energy and never afraid to take risk. We take
challenges and we proud is it for what we are doing because we do our best.

 People-Centric:
We respect our employees, we treat them as an assets but give chance to them to
take participate in every development decisions.
 Customer Focus:
Wetry to make our people and do all possible things for them to satisfy our
employees, because we see the world with the eyes of our customers.
 Leadership:
We always a part of solution not to creating the problem, we work like
owners and our leadership always give positive impact on others.
 Team work:
We know our goals, it is completely defined but our responsibilities are not.
We work extra miles to accomplish and for achieving our goals. We support our
people and ensuring them wins. We always have mindset to consider “We not I”.
 Ethics:
We are not letting our business surviving at the cost of our ethical values.
 Excellence in Execution:
We always remember execution is the key for winning. We do our best, we
deliver all possible outcomes to our people, we strive only for the best things.
 Accountability:
We consider ourselves responsible for every task, every responsibility

Even for every mistake. We never blame to others, we accept it and rectify it.
SWOT ANALYSIS
Strengths:
 Broad product line
 Brand market
 Manufacturing competences
 Good marketing skills
 Enhanced research and development
 Appropriate organize structure
 Good finance management
 Huge investments in R&D
 Innovations
 Advance technology
Weakness:
Currently NFL is operating with its full capabilities and the company’s sale
manager does not think that there is any internal weakness in the organization.
Opportunities:
 Expanding into foreign markets
 Expansion of core business
 Entering related business

Threats
 New entrants
 No barriers on entry
 New cheaper substitute in the company
 Fixed quota system on the company’s imports
 Natural disaster
 External changes (govt, policies, taxes, steel prices etc)
Organizational Culture
Culture:
NFL’S culture, values, norms, rituals and practice always remind their
employees, principles where we are and how can we create opportunities
within a specific environment boundaries of fairness we believe to create
changes and innovations are allow our people to share ideas.
NFL’S Responsive Culture:
NFL gives opportunity to those employees which has strong
interest to perform well we have created some rules, regulation and procedure
and every people in the organization have to follow our responsive culture
always specify job for
NFL’s Ethical Culture:
There are numerous ways to bring money. We don’t allow our employee
to generate money with basic norms and believe of simple human being. Our
first focus is to bring money with dignity and faith and provide HALAL foods
to our customers.

NFL’s Innovative Culture:
We do, not talk. We take risk and challenges; we have created our environment
very broadly. We do best things and we have made a lot of innovations every year
which makes our organization proud and to make NFL the leader in the present
markets.
There are the following innovations that NFL made in the previous years:
1. In 2012 : Innovation of a software “Google Cloud”:
It is software by which employees can easily do their work with
google without depending on company’s server.
2. In 2015 : “Cloud Infrastructure”:
NFL’s business Intelligence and business objects (BI/BO) servers
moved to cloud infrastructure for company’s fast execution and for increasing
efficiency.
3. In April 2016 : “Success Factor”:
Now in April 2016, NFL launched a software name Success Factor
which will help us in Goal Setting and to check employees’ performance in just
few minutes.
NFL’s Spiritual Culture:
We are passionate about our work and performance, our vision and mission
depends how we do not. How much we get our spirituality doesn’t allow us to
blame others for our mistake we accept what we did and correct it, time to
time.

Environmental uncertainty matrix
NFL lies on uncertainty matrix in which it has stable and complex environment.
*NFL has unpredictable and dynamic environment because they are continuously
in the process of learning.
*There are few components in NFL’s environment.
*There are different components from one another but remain basically the same.
*NFL has few need of sophisticated knowledge of components.

Type ofEnvironment:
(Dynamic)
NFL always strives for innovations, change and try to be efficient and effectiveness. So
NFL develops the culture for continuously learning environment. NFL brings changes not
in the terms of advances technologies but also has been changing their societal, economic
and market strategies.
(Organic Organization)
In NFL, there is highly flexible and adoptable structure, because of low
formalization. We try to make our employees interested to complete their
Task rather than make them boring we use minimal formal rules for less
Rigidity, So that our employees and workers feel comfortable. We respect
Our employees and their advices and decisions we give them empowerment
And communicate with them.

Organizational Structure
HUMAN RESOURCES
& REMUNERATION
COMMITTEE
BOARD
OF DIRECTORS
AUDIT
COMMITTEE
INTERNAL
AUDIT
COMPANY
SECRETARY
CHIEF
EXECUTIVE
OFFICER
CHIEF
EXECUTIVE
OFFICER
FINANCECHIEF
OPERATING
OFFICER
INFORMATION
TECHNOLOGY
HUMAN
RESOURCES,
ADMINISTRATION
&
INDUSTRIAL
RELATIONS
QUALITY
RESEARCH &
DEVELOPMENT
INTERNATION
AL DIVISION
(NF DMCC)

*NFL’s Training and Compensation:
We always consider perfection in our work performance and
achievements so we select the best employees and workers and we provide training
SALES
MARKETING
TRADE
MARKETING
SECURITY
PUBLIC
RELATIONS
LEGAL
S.I.T.E
PORT QASIM
NOORIABAD
MURIDKE
GUJRANWALA
SUPPLY CHAIN
PROJECTS

sessions as well, as per requirement. For our satisfaction and for job satisfaction of
employees.
*Hiring and Selection processin NFL:
NFL is very concerns about Hiring and Selection process, our recruitment is totally
depend on merit. We hope following criteria to choose and selecting our employees. It is
really to NFL to select right people for the right job we believe in Job Specification, we
select our employees who should be fit perfectly to the job we select them after online
test or manual test, Interviews, Personality check or psychological testing and IQ/EQ test
as well our selection depend on:
1. Merit bases
2. At least four year of experience for HR
3. Graduation Degree
4. Organizational fitness
5. Job fitness
6. Behavior of employees
7. Appearance / personality fitness
BASIC DEPARTMENT:
NFL’s basic department which are doing their work efficiently and effectively
and our departments play very important role in our success and achievements, without
their department it couldn’t be possible. There are following departments showing below:
1. Project Department
2. Marketing department

3. Sales department
4. Manufacturing department
5. Supply chain department
6. Finance department
7. Human Resources department
8. Operational department
9. Trading
10. Admin
11. IT Department
Six Structure Elements:
Work Specialization:
NFL, always clarify tasks and objectives to their employees. We
Believe to divide work to the suitable workers and employees those who best fits
in it, because we avoid stress, poor quality products and turnover in the organization.
Departmentalization:
Functional Departmentalization:
We categorize our work to specific employees for perfection in which
they are specialist and efficient to perform.
Process Departmentalization:
We use specific process through which we can do our work activities with
efficient flow.
Product Departmentalization:
We letting our employees to be specialized in particular product line and
services. So that we can get customer loyalty and experts.

Geographic Departmentalization:
We created our image throughout the global. We have survived with 6
different region in Gujranwala and in Karachi site area we have different region in as
well. Apart from this we have large international division too.
Customer Departmentalization:
We use to make grouping by the types of customer and their needs & want
so that we able to fulfill all the need of customer.
Chain of Command:
We use one very important key element in NFL that is chain of
command. In which all the levels of organization is answerable that who perform What
(upper to lower level) exactly and clarify their task and objectives.
Span of Control:
According to this structure elements NFL has wide span of control and
Narrow span of control in both different departments, in upper level NFL follow
Narrow span of control while at the middle level there is wide Span of control.
Centralization / Decentralization:
In NFL, there is Decentralized decision we made because we believe to
share our views with employees and want effective idea and advices from them
too, to make our organization dynamic and low formal. We are very friendly
with our employees so that our managers feel respectable because we give
empowerment to our employees.

Formalization:
NFL created low formal environment because every people has
their own effective ideas so there is no need to make rigid rules regarding to perform their
task, one employees know better, how to solve it, how to complete it, how to achieve it.
Motivation
NFL follows multiple theory to motivate their employees to engage with their work with
full of devotion & diligence.
THREE NEED THEORY:
o NeedFor Achievement (nAch)
o NeedFor Power (nPow)
o Needfor AAfiliation (nAff)
Contemporary Theories ofMotivation:
 NFL believes their employees are the real assets of the company. So, their focus to
provide jobs satisfaction & keep motivating to work.
 NFL provides a four bonus in a year through different techniques, along with they
give medical allowances.
 Moreover they facilitate their employees by giving bikes & cars along with petrol
cards.
 Beside this NFL family. NFL gives times to spend with their real family to refresh
their mind & increase the locality. To make this happens NFL gives Dream World
membership cars to every employee to change their environment.
 Apart from that NFL provide

Job Enrichment – Increase employees task along with increase in authority & power.
E.g.: Boss gives that authority to HR to conduct final interview but he has to be
accountable for that a/c to company policy.
Leadership
Every problem needs different types of solutions along with different style of leadership.
NFL changes their leadership style according to surrounding. NFL employees may be the
luckiest one who has an opportunities to work under different leadership style and tune at
one place.
DEMOCRATIC STYLE:
NFL treats their employees as an asset, so they always are a part of
decision making. NFL believes in team work and participation of their employees,
employees are encouraged to share their ideas, suggestions and unique solution. While
the democratic tend to focus on equality and the lead of the group is still there to offer
guidance and control.
DIRECTIVE STYLE:
The way the company organizing and leading their employees.
Leadership style also can be considered as directive because it’s use for short term period

in which leader has low tolerance because there are clear cut rules and regulations for
employees, detail description and information is available and has transparent objective
but has few alternatives. Like
 office in the forum
 Hiring foreigner’s consultant for finance and QRD.
 Success factor appraisal and performance system.
CONCEPTUAL ANDANALTICAL:
NFL use this leadership style when there is need to make long term
decision because there is need to focus on many alternative too, with high tolerance.NFL
always working for news projects, so that they have to make their team from different
department to conceptualize the situation by doing brain storming to future aware of the
situations. NFL not only conceptualizes the situation but also looking for market
research, facts and figures to interpreted condition. So, they can make effective long term
decisions for company betterment and survival. Like
 Nooriabad Plant.
 Corporate office state of the art project.
 Port Qasim plant.
 SAP ERP system etc.
EMPOWERMENT:
NFL defined and give clear detail description of every designation
with their responsibility and rewards as well.

NFL gives empowerment to their employees according to his designation to work
in a team, make decision under the develop budge. Not only for this reason but also to be
loyal with company.
5 SOURCES OF LEADER’S POWER:
Legitimate Power:
The power which has been assigned to any employee is based on
according to their position and designation in the company.
Coercive Power:
In NFL some time Manager/Leader used te power negative reinforcement
to control the thing which can be look like out float.
Reward Power:
In NFL, employees are encouraged to do more work by give the reward
and Incentives.
Expert Power:
Top of the level leaders use their expert power in decision making
according to their experiences and skills.

CONTROLLING
Standard Operating Procedures:
National foods has developed HACCP ( Hazard Analysis and Critical Control Point)
based on it. This methodology is for food safety.
 Cleaning and Sanitizing Food
 Controlling Time and Temperature During Preparation
 Holding Hot and Cold Potentially
 Personal Hygiene
 Etc
Performance Measurement:
National foods hire expertise, food technologist and applied chemist for the
testing.
Standards and Quality checks (ISO):
Muneer Hussain is a Manager Research Analytical & Quality Control Division at
National Foods. He had an experience of quality management representative. He had a
Responsibility and authority for ensuring that the management system of ISO. His
responsibility was to facilitate quality improvement more towards the betterment. His
responsibility was to guide quality assurance team. His responsibility is to control process
through statistical analysis & maintain accommodation and environment conditions in
QC & Research Analytical Lab. He is responsible to conduct and plan Audits and
meeting with top management with the organization.

Conclusion
NFL is one of those companies who are dedicated to supplying their all products of
highest quality yet a reasonable price for worldwide customers. Human resource policy
of NFL to hire young fresh and energetic people is also providing job opportunities to
many people. Although NFL has to sustain their glorious brand image and market share
among all food companies in the market, such as Shan and Mehran and Shingrilla, it has
been maintaining a crescent and elegant position due to various distinguishing factors
with induces their respect towards employees, suppliers and concern for customer’s needs
and wants.

Recommendation
It makes us extremely happy to recommend National Foods. National Foods have a
biggest market share in Karachi but has less preference than Shan foods. We would
recommend to National Foods to make such type of strategies which can compete with
Shan Foods. People of Karachi love to eat spicy foods and Shan foods are providing the
same.
NFL should focus to build loyal customers in Karachi as well, by enhancement in their
spices as per people’s requirement.
National foods should also work for promoting their quality products. As we know after
this research that NFL has great quality criterion, NFL use world’s famous
microbiologists to recognize the food quality but people are not aware of this hygienic
factor of National Foods that NFL is leading brand in advancement of technologies and
for healthy food.
We also want to recommend to NFL that should do something for your employees to
make them realize that they are so mean to the organization. With bonuses and incentive
NFL should give them few authorities, as per their levels so that they feel satisfied with
their jobs and designations, because this is very authentic and a biggest issue even in well
known organizations for increasing turn over.

Appendix-A

NATIONAL FOODS (Mangement Report)

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