20 REASONS
WHY YOUR BUSINESS NEEDS
SOCIAL MEDIA MARKETING
I can help you create and grow your online Business
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Did you know that 90% of all marketers say social media
marketing has increased their business exposure?
◦ Or that 66% of marketers that spend at least 6 hours on social per week
have seen more leads? No matter what you sell and who you sell it to,
using social media as a marketing tool can help you grow your brand and
pad your wallet.

1. Social media is everywhere
◦ Today Social Media is everywhere. That’s why it is so important we do it right. The
evolution of social media and the internet has brought about a new age of social
interaction and the phenomenon has extended its reach into almost every aspect of
modern life. As it stands today, social media has played significant roles in the way
we see and conduct our own personal, philosophical and business lives.
◦ Social media has changed the way we do business and has allowed the world
economy to reinvent itself. Although not all businesses have adopted the model,
many of the most successful businesses have strived to find new, innovative ways to
reach out to their customers and clients.

2. Your customers are on social media.
◦ One of the best reasons for your small business to be marketing through social media is
that your customers are spending time on these channels. According to Statista, 70% of the
U.S. population has at least one social media profile. And by 2018, the number of worldwide
social media users is expected to reach about 2.5 billion people. With so many consumers
using social media every day, this presents a great opportunity for small businesses who
want to reach their online audience.

3. Social Media Posts Drive Target Traffic
◦ Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in
and out of a city. If each roadway into a city is a different source of website visitors, your social
media traffic should certainly be a pillar to your highway infrastructure.
◦ Increasing your social media traffic happens when you engage and build relationships on each
network. Being readily available for customers, brand loyalists and potential buyers it helps you
nurture these people through the purchasing process.
◦ When you post a new update or blog on the homepage, it will take some time to get traction
with Google. This simply means that few customers will come to know that new content is there
till the next time they search for the product or service. As these posts will show up in the feeds
of the followers and people who are interested in the product. This traffic is quite targeted. It
will not simply boost the traffic numbers it will also bring in the type of visitors that you plan on
attracting.

4. Social Media Marketing helps
you understand your audience.
◦ Building an audience online is impossible without understanding the communities
on each social media platform separately and across the platforms as a whole. Social
networks are a source of a huge amount of granular audience data - including
audience demographics, interests, or education level - that can help steer your
content marketing in the right direction. Social media audience analysis allows you to
understand which content topics and formats are interesting to your audience. You
can use these insights to plan a long-term content strategy and organize your
content-production teams more efficiently.

5. Social media is key to customer
service
◦ However, many people having an issue or question look for a quick solution by using
social media for customer service inquiries on a frequent basis.
◦ In fact, 67% of consumers have engaged a brand’s social media for customer service
needs. That’s a lot of people, and a lot of exposure for a brand!
◦ Ultimately, creating a brand with an inclusive and helpful community via social media
is the goal of any business.
◦ Social Media customer service helps your business to reply as quickly as possible on
social media. Most forms of customers support via phone and Email are not typically
expected to be available 24/7. Yet, social media customer support has created am
“always-on” expectation.

6. Consumers will be more receptive to
your messages when marketing through
social media.
◦ Users are active on social media platforms because these channels offer a fun and easy way
to network, keep in touch with friends and family, and stay connected with what’s going on
in the world. Typically, users are not on these channels with the expectation that they are
going to be marketed to. But this does not mean that social media users aren’t following
and interacting with their favorite brands.
◦ The reason why consumers may be more receptive to your brand message on social media
is because social media allows you to be more conversational and show a different side of
your brand.

7. A strong social media presence
builds brand loyalty.
◦ Social media marketing refers to the process of using different social media platforms to gain
website traffic or attention. Social media marketing can help improve brand presence, grow
your business and strengthen potential customer relationships. Nowadays, because of a huge
competitive market in the digital era, it is not enough to only have high-quality products,
customers want to feel like they have a connection with the brand.
◦ Continues development of the value of your brand should always be the topmost strategic
priority of your business because brand value can create brand loyalty and can save your
business in the long haul. Brand loyalty is when a costumer repeatedly buys the same brand
of products rather than buying from competing brands.
◦ When you have customers, of course you want to retain them and you can do it through
brand loyalty. Here are some of the best practices to build brand loyalty through social
media.

8. Marketing through social media can
help increase brand recognition.
◦ Another benefit of marketing through social media is that it helps you improve visibility,
and thus increase recognition for your brand. Your business social media profiles present
new opportunities to share your content and really present your brand’s voice and
personality. By posting compelling content that adds value for your target audience, you
are making your brand both more accessible and familiar for new leads and current
customers.

9. Different social media channels help
you reach specific audiences.
◦ All the different social media platforms, combined with limited time and budgets, make it a
challenge to determine which channels are right for your business and which channels your
target audience is present on. The key to getting the most out of your social media
marketing is to strategically choose which channels you plan to invest your time, money, and
effort in.

10. An active social media presence builds
relationships with your audience.
◦ So social media is an important and effective way to strengthen relationships with your
customers. Different social networks have different focuses, and therefore attract different
people – from age ranges to lifestyle choices and more.
◦ The first thing any company needs to do when evaluating where they will spend their time
on social networks, is to find the spots their customers are already gathering in. For us,
we’ve identified Facebook, Twitter and LinkedIn to be the most utilized by our customers,
with each social network presenting unique opportunities to communicate and build
relationships. With this in mind, we’re able to narrow our focus and really hone in on
engaging those communities where our brand enjoys the greatest following and response.
◦ Do a little demographic research, see where other brands in your industry are heavily
involved, or just test the waters on each social network and see what works.

11. Consumers are looking for
recommendations on social media.
◦ People trust product and brand recommendations from other people more than they trust
traditional media or advertising channels, and friends and family recommendations on
social media channels, particularly Facebook, are trusted most of all.

12. You can find potential customers
◦ Also, your customer is not "everyone". If you are building a social network, your target cannot
be everybody. Every startup starts with a niche target audience that will be your best early
adopters. The early adopters are the ones that needs your solution the most. These are the
people that will deal with the flaws and bugs of your service and also tell their friends about
your service. Therefore, you should build your solution for these early adopters.
◦ Best and easy way to find your potential customers is by using your competitors. Not only do
your customers have access to more information than ever before, but so do you! One way
to get great insights into your buyers is to study the research or case studies that your
competitors have published. Reviewing their case studies might help you better understand
your prospect, as well as why they may have chosen your competitor over you in the past. In
addition to following the competition, follow industry analyst blogs and reports.

13. Social media can make a big
difference for your email marketing
◦ Social media has completely changed the game when it comes to how small businesses
think of email marketing. Sharing your email newsletter across your social networks can
open your content up to a whole new audience and generate the type of buzz you’ve
been looking for
◦ Not only that, but you can also use sites like Facebook to attract more readers by including
a Join My Mailing List link right on your Page.
◦ Together, these two powerful tools have reshaped the marketing landscape and have really
leveled the playing field for small businesses trying to better connect with current
customers and reach new audiences for their business.

14. Social media marketing will get you
more sales.
◦ People are always looking forward to new information. Keep your page active by
regularly posting relevant content about your brand. The content should not appear
overly promotional since people get tired of looking at advertisements. You can start
a social blog to post content that improves the lives of consumers. Ensure your
content is interesting, catchy, and accompanied by images.

15. Marketing through social media is
cost effective.
◦ One of the most important benefits of digital marketing is that it is the most cost-effective
ways to market your business. When it comes to traditional marketing, it’s very difficult for
small businesses with limited budgets to compete with larger businesses for ad space.
However, with affordable digital marketing tactics, small businesses can get more for their
marketing spend.
◦ One of the most important benefits of digital marketing is that it is the most cost-effective
ways to market your business. When it comes to traditional marketing, it’s very difficult for
small businesses with limited budgets to compete with larger businesses for ad space.
However, with affordable digital marketing tactics, small businesses can get more for their
marketing spend.

16. Most people are starting their
buyer’s journey online.
◦ Before consumers even know what product or service they need, they are going to the
search engines to look for answers to their questions and to learn more about their
challenges.
◦ This presents a great opportunity for small businesses to connect with potential
customers and educate them during the beginning stages of the buyer’s journey. By
creating relevant and engaging content that’s optimized for the search engines, you can
improve your visibility online and reach customers when it matters most.

17. Digital marketing helps you connect
with mobile customers.
◦ You may not know this but 77% of American adults own a smartphone and are likely to use
that smartphone or another mobile device for news, social networking, and countless other
activities. Digital marketing lets you reach them while they’re doing this. With remarketing
ads, email and text marketing, and social media – you can be in front of your audience while
they use many different apps on their mobile phones.
◦ There are many forms and uses of digital marketing, including banner ads, email marketing,
content marketing, and social media posts. Thus by learning how to market yourself digitally,
you open up a wide range of possibilities for future publicity strategies. With digital
marketing, you also have the flexibility of testing and stopping poorly performing campaigns
in real time.

18. Keep an eye on the competition
◦ The crowded world of social media branding can feel very intimidating. Most
brands have at least a token social media presence, and in some industries, multiple
channels is the norm. No matter what industry you are in or who your target
market is, there is a good chance that your competitors are already present and
involved on social media channels.
◦ If you want to remain competitive in the digital marketplace, it’s vital that you start
working toward building a presence on social media. Social media content allows
you to not only show a little bit of your brand personality, but it also presents an
effective outlet for demonstrating your industry expertise and knowledge. This is
one of the best ways to set yourself apart from the competition and bring in more
relevant online traffic.

19. On Social Media you can manage
your Reputation
◦ Social media reputation management is the process of tracking, monitoring and ultimately
eliminating negative social media material about your brand to improve your name or
standing. If done properly, social media reputation management builds your credibility to
customers, which strengthens their trust in your brand.

20. Stay on top of industry news
◦ Businesses can get started tracking trends using free tools provided by familiar social
media platforms. For instance, Facebook's Trending feed shows a list of topics that
have recently become popular based on how many publishers are posting articles
on a topic and how much users are engaging with those articles
◦ The best place to find out the most recent news about social is -- you guessed it --
on social media. Start by creating a stream on Twitter with popular social media
hashtags. You can use terms like #socialmedia, #smchat, or #inboundmarketing