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Applying Big Data to Flow Theory
- 1. © 2014 Datameer, Inc. All rights reserved.
Big Data & Flow Theory
@StefanGroschupf
- 15. © 2014 Datameer, Inc. All rights reserved.
Skills
Challenge
low high
high
Boredom
Relaxation
Apathy
Worry
Anxiety
Arousal
Control
Flow
- 16. © 2014 Datameer, Inc. All rights reserved.
Completely involved – focused, concentrated…!
Sense of ecstasy—of being outside everyday reality…!
Great inner clarity—knowing what needs to be done…!
Knowing activity is doable—adequate skills…!
Sense of serenity—no worries about oneself…!
Timelessness—hours seem to pass by in minutes…!
Intrinsic motivation—whatever produces flow becomes its own reward…
Definition
- 17. © 2014 Datameer, Inc. All rights reserved.
Flow!
Channel
Skills
Challenge
low high
high
Boredom
Anxiety
- 19. © 2014 Datameer, Inc. All rights reserved.
World/Task 1
World/Task 2
World/Task 3
Flow!
Channel
Skills
Challenge
- 23. © 2014 Datameer, Inc. All rights reserved.
Iterative Adjusting Loop
Flow Adjustment
Player
Player!
Data
Monitoring!
System
Analytics System
System!
Data
Analytics!
Result
Game!
System
Adjust!
Experience
- 25. © 2014 Datameer, Inc. All rights reserved.
Events
{!
"timestamp": 1324830675.076,!
"status": "200",!
"UUID": 45234532454545780,!
"host": “ord2.cl4.company.com”,!
"word": "y2",!
"remote_host": "50.57.61.4",!
"event": { name : “world.version.action” value : 250 location: … }!
...!
}
- 27. © 2014 Datameer, Inc. All rights reserved.
Data Prep
Raw Data Filter By Event
Virality
Monetization
Engagement
- 28. © 2014 Datameer, Inc. All rights reserved.
Measure Flow
Challenge
Reward
over time