Innovation management overview What is a hackathon? Why hackathons? Role of Hackathon in enterprise innovation Leveraging hackathon-based innovation campaign for growth Keys to conducting a successful hackathon

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How hackathons can drive
top-line revenue growth
Sachin Gupta

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AGENDA
2
1
2
Role Of Hackathons In Enterprise
Innovation
3
Leveraging Hackathon Based
Innovation Campaigns
4
What It Takes To Conduct A
Successful Hackathon
Can Innovation Be Managed?

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WHAT IS INNOVATION
3
NOVELTY COMMERCIALIZATION
+ =
It is the ability of an organization to
commercialize novel concepts

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Selection and
commercialization of ideas
Creative ideation
BUSINESS
EMPLOYEES

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INNOVATION PROCESS
5
Identify the strategic
focus areas
DISCOVERY
Bottoms up ideation
on strategic goals
IDEATION
Identify right ideas
and extend those
EXECUTION

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INNOVATION FAILS
6
• Lack of right strategic
direction
• Disconnected functions
in the Enterprise
DISCOVERY
• Disengaged employees
• Difficult to sustain continuous
ideation
• Engaging partners, customers, and
external ecosystem for problem
solving
• Lack of clearly defined process
IDEATION
• Difficult to integrate ideas
with business processes
EXECUTION

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WHAT IS A HACKATHON
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INNOVATE
THINK
CREATIVE
DISCUSS
RESEARCH
CODE
STORM
HACK
IDEA
A hackathon is a weekend long burst of
creative energy. It can be a mix of
software development, design, product
validation, making prototypes, building
apps and solving problems. Any activity
that brings something useful or cool into
the world. This can take the form of
a product, service, or even an artwork,
there are lot’s of different flavours of
hackathons.
http://www.cavemanklaus.com/tech/what-is-a-hackathon/

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WHY HACKATHONS
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Create a culture of
innovation
Structured process
around idea development
Not limited to just idea
generation, generate PoC
Democratize the
process of contribution

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SPOILS FROM FACEBOOK HACKATHONS
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TIMELINE
LIKE BUTTON CHAT
INSTAGRAM
HYPERLASE
AND OTHER FEATURES LIKE
1. Video upload
2. Mail a postcard
3. Tagging people in comments (intern)
4. Full screen photos

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HACKATHON AS PART OF INNOVATION STRATEGY
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1. Part of the culture
2. Recurring events
3. Properly structured
4. Integrated with business
objectives

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SUCCESS STORY
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• People from cross-functional technical teams participated on a single platform to contribute ideas
and drive innovation
• Enabled exchange of knowledge between multiple teams across the globe
BENEFITS
Registrations
1023
Teams
471
Submissions
226
10% PROJECTS
TAKEN TO
MARKET
19 HACKATHONS

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SUCCESS STORY
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• Participants from 4 different offices, helped create a global culture of working together to solve
problems
• Cross-team collaboration – engineering and sales team worked together to create end-user
product
BENEFITS
Participants
500
Teams
131
Submissions
100 4 PROJECTS
DEPLOYED
2 HACKATHONS

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HACKATHON USE CASES
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INNOVATE
THINK
CREATIVE
DISCUSS
RESEARCH
CODE
STORM
HACK
IDEA
1. Generate ideas on business focused
themes
2. Solve specific problems
3. Encourage cross-team collaboration
4. Discover problems/issues affecting
the business
5. Understand the pulse of the
organization
6. Create a culture of creativity, agility
and collaboration

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5
HOSTING SUCCESSFUL HACKATHON
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1
2
3
6
4
CUSTOMER/USER CENTRIC
Encourage thinking about user
journey
ASK THE RIGHT QUESTION
What is the hackathon about
DEEPLY CROSS FUNCTIONAL
Include all stakeholders
FOLLOW THROUGH
Don’t let the ideas die
PROMOTE CREATIVITY
Create an environment for
creativity
LIMIT THE LIMITS
Don’t put too many
restrictions

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THANK YOU
QUESTIONS?
@sachingupta006 sachin@hackerearth.com

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HACKEREARTH SPRINT
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