Clusters 101 - the road ahead

Clusters 101: The road ahead

Source: http://www.thebridgemaker.com/wondering-about-the-road-ahead/

Klaus Haasis
CEO MFG Innovation Agency for ICT & Media, Stuttgart
TCI Member of the Board of Directors

© Klaus Haasis, Stuttgart 2011 / 29.11.2011
creative.coach@email.de, www.klaushaasis.de

Source: http://capl.washjeff.edu/browseresults.php?langID=4&photoID=768&size=l

"Business is
ultimately about
people and connecting
and relationships"

FINACIAL TIMES, SEPTEMBER 6 2011
Jamie Jauncey, Trainer

MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

Cluster Development
"Baden-Württemberg: Connected"
Network for

Celebration

Change
Business

Evolution
Excellence

Linking
Consolidation
New
vision

founder
five retires
enterprise specialized
software, advisory
open boards
source,
Focusing

e-health focus on:
ICT,
health care,
Birth
cedence

creative
Ante-

Connecting industries
CyberOne, technology
ICT Coach&connect
-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

The Cluster Initative Development Chain

RELATIONSHIPS KNOWLEDGE COLLABORATION

linking sharing openness

© Klaus Haasis, Stuttgart 2011


Lifelong Learning - Lifelong Change

Specialist Sector
1975
• Photographer / Advertiser
• Engineer / Communication Scientist

Manager Infrastructure 1995
• Cluster Manager
• Innovation Manager

Generalist Relationship 2010
• Person-centred Counsellor
• Systemic Coach
sources: Huxham / Jungwirth

Lifelong Learning - Lifelong Change

Specialist Sector Embracing
• Photographer / Advertiser PRODUCT
• Engineer / Communication Scientist

Manager Infrastructure Mobilizing

• Cluster Manager SYSTEM
• Innovation Manager

Empowerment
Generalist Relationship
PROCESS
• Person-centred Counsellor
• Systemic Coach
sources: Huxham / Jungwirth

The new challenges for a cluster manager:
A. Dealing with Diversity
• diverse clusters →
combine urban & regional clusters
and initiate meta clusters
• diverse people → different cultures,
different generations different knowledge
B. Dealing with Uncertainties
• Know how to cope with the current era of
permanent beta, uncertainties and
unknowabilities
C. Dealing with New Dimensions in a digital World
• Real − Virtual / Open − Closed

Diversity

“All the ways in
which we are similar
and all the ways in
which we differ”
R. Roosevelt Thomas, Jr. (1999).
Building a house for diversity.

MFG - Enabling Innovation with ICT and Media © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de, 12
Source: http://clevercupcakes.blogspot.com/2008/11/diversity-cupcakes.html

Somehow we need to imagine a world that we can’t fully
conceive yet – a world that we can see only dimly, as if
through a fog… The path of the goal is not clear, and the
goal may in fact change.
Gray et. al. (2010). GAMESTORMING. A Playbook
for Innovators, Rulebreakers, and Changemakers. © Klaus Haasis, Stuttgart 2011, www.klaushaasis.de

New Dimensions

http://mookinoodles.wordpress.com/2011/07/16/we-
are-open/

http://www.secondlife.mfg-innovation.de

http://mochagirlsread.wordpress.com/2011/11/1
8/nominations-are-closed-2/


Networked Innovation
in a Digital Economy

• Dimension of Business and Innovation that is
taking place in the virtual or in the "real word"

• Dimension of Business and Innovation that is
taking place inside a system (firm, region, state)
or connected with the outer world of a system

The Networked Innovation Grid
open

real virtual

closed

© Klaus Haasis, Stuttgart 2011


Networked Innovation @MFG

Open

Real Virtual

Closed


The Road Ahead

1. Opening Game
2. Past - Presence - Future
3. Skills for cluster managers
4. The New Challenges
5. The Networked Innovation Grid


Christoph: The SPECIALIST

• Interested in the
products and
markets
• Special sector
related
knowledge


Göran: The ADMINISTRATOR

system
• Special Knowledge
about infrastructure
and measurement


Ifor: The GENERALIST
process
• Special
Knowledge about
relationships and
people


MOBILIZING

EMBRACING

EMPOWERING

Source: http://www.proprofs.com/games/jigsaw/t/penguin/

The Cluster Development Chain @TCI
© Klaus Haasis

RELATIONSHIPS KNOWLEDGE COLLABORATION

• Cluster initiative • Competitiveness • Regional initiatives
database hot topics • Special interest groups
• Members directory • Best practices • Workshops
• Monthly Newsletter • First-hand experience


Learn more about in this conference:

Dealing with Diversity
• diverse clusters - diverse people
• Wednesday, 14:00 „Dealing with Cluster Diversity
– combining urban, regional and meta-clusters“ (Session 1.4)

Dealing with New Dimensions in a Digital World
• Real − Virtual / Open − Closed
• Thursday, 16:30 „Cluster Management in the cloud – new tools for
new roles in the digital era“ (Session 5.4)

Dealing with Uncertainties
• Know how to cope with the permanent beta and unknowabilities
• Thursday, 11:30 „Training Workshop for cluster managers:
Managing networked creativity – how to innovate in uncertain
environments“ (Session 3.1)


Learn about the success factors
empathy, acceptance and congruence

Learn how to cope with the current
era of permanent beta, uncertainties and
unknowabilities

Learn how to accompany the process of
learning in your network and how to fully
exploit the power of relationships

Training Workshop for Cluster Managers:
Managing Networked Creativity
− How to Innovate in Uncertain Environments
Workshop Leader: Klaus Haasis. Creative Coach.
Thursday, 1st December, 11:30 – 13:00 h
14th TCI Annual Global Conference, Auckland 2012

Klaus Haasis
CREATIVE COACH
INNOVATION MANAGER
COMMUNICATION ARCHITECT
CREATIVE.COACH@EMAIL.DE
FACEBOOK.COM/KLAUSHAASIS
SKYPE KLAUS_HAASIS

Clusters 101 - the road ahead

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