HUG Atlanta 2014 4th Quarter Meetup
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On Oct. 9th, Hubspot's Principle Marketing Consultant Stephanie Lussier presented to Atlanta marketers summarizing the Inbound conference, and introducing Hubspot's new tools and features. See the slides she used right here.
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HUG Atlanta 2014 4th Quarter Meetup
- 1. #INBOUND1 4 INBOUND 14 RECAP Stephanie Lussier Principal Inbound Marketing Consultant, HubSpot
- 2. Stephanie Lussier, Principal Consultant • Started at HubSpot as a consultant in 2011 and has consulted with 200+ customers to implement inbound marketing • Services Product Specialist in Email and the Contacts tools. • Presented at Inbound 14 on branching workflows • What you may not know: I studied abroad in Copenhagen to research for my undergrad thesis
- 3. AGENDA • Takeaways & Inspiration • New Tools & Features • Q&A
- 4. INBOUND 2014 brought us together and inspired us.
- 5. Here are a few takeaways from our INBOUND keynotes (and beyond) that are sure to help us all become even more remarkable thinkers.
- 7. “Changing your mind is a sign of intelligence, not a mistake.”
- 8. “Have a standard that you hire better than you in your functional area - A players hire A+ players.”
- 10. “Great leaders would sacrifice the numbers to save the people. When push come to shove, numbers never come to your rescue — people do.”
- 11. “When we look out for each other, those we look out for will look out for us.”
- 13. “Successful people have passion and a curiosity to learn.”
- 14. "I think of the brand as an insertion of value, to give it substance and meaning."
- 16. “When you look at successful attempts at transformation you will see an act of reframing the problem that makes the revolution possible.”
- 17. “What set Steve Jobs apart over and over and over in his career is that burning desire to get something done.”
- 19. “Look within yourself, find what’s holding you back, and remind yourself that you are stronger than anything you are afraid of.”
- 20. “There are no superheroes. There’s just us.”
- 21. “Instead of selling, you educate and inform.” David Meerman Scott @dmscott
- 22. “We need to stop thinking about retaining clients for the sake of keeping them, and instead think about providing them with services that transform their business.” Peter Caputa VP Sales, HubSpot @pc4media
- 23. “Be more human and make everything we do about relationships. Let’s stop the storytelling and start the storymaking.” David Berkowitz CMO, MRY
- 24. “It’s hard to get anything across unless you do something bold.” Brooke Hammerling Founder, Brew Media Relations @brooke
- 25. "The amount of information marketers can take advantage of and use — much less like a creative occupation and much more like an engineering occupation." Larry Bohn General Catalyst Partners
- 26. "Our goal isn't to shove content into inboxes, it's providing something worth reading.” Anum Hussain, HubSpot
- 29. You cannot build inbound overnight, but once you’re in the lead you’ll be very difficult to catch. (…provided you keep running)
- 30. HubSpot Marketing & Sales Platform
- 31. New HubSpot Releases To Help You Take the Lead
- 32. New Features by Product Level Feature Basic Pro Enterprise Calendar Campaign Wizard Email Dashboard & Optimizer Social Inbox Enhancement Anonymous Personalization Attribution Reporting List Analytics Workflow Branching Logic Revenue Reporting http://bit.ly/friend-trial Get a Free Enterprise Trial http://bit.ly/customer-trial
- 33. GROW Through a More Efficient Team
- 34. CALENDAR
- 35. CAMPAIGN WIZARD
- 36. SOCIAL INBOX
- 37. GROW by Optimizing What Works
- 38. ATTRIBUTION REPORT PROFESSIONAL & ENTERPRISE FEATURE
- 39. REVENUE REPORT ENTERPRISE FEATURE
- 42. LIST ANALYTICS PROFESSIONAL & ENTERPRISE FEATURE
- 43. GROW By Adapting To Your Customers
- 44. ANONYMOUS PERSONALIZATION PROFESSIONAL & ENTERPRISE FEATURE
- 45. BRANCHING LOGIC PROFESSIONAL & ENTERPRISE FEATURE
- 46. Speaking of adapting to customers…
- 47. A year ago, we launched A smarter kind of CMS…
- 53. SPEED MATTERS. 1 second faster load times = 7% higher conversions #NEWHUBSPOT
- 54. We’ve made the HubSpot COS 50% faster #NEWHUBSPOT
- 55. Some of the best ideas we’ve ever had, We actually never had.
- 56. YOU had them.
- 57. 143 of your ideas completed in past year!
- 58. TELL US WHAT YOU THINK!
- 59. New Features by Product Level Feature Basic Pro Enterprise Calendar Campaign Wizard Email Dashboard & Optimizer Social Inbox Enhancement Anonymous Personalization Attribution Reporting List Analytics Workflow Branching Logic Revenue Reporting http://bit.ly/friend-trial Get a Free Enterprise Trial http://bit.ly/customer-trial
- 63. Try It For Yourself! http://bit.ly/customer-trial http://bit.ly/friend-trial
Notas do Editor
- It all comes down to revenue. By being able to see the actual dollar amount driven by your marketing efforts can help you better plan for the future, understand what works, and save costs. This reporting feature pulls revenue numbers from your CRM into your HubSpot account for reporting and attribution purposes. Here are a few ways you can set up your revenue reporting: If you have access to HubSpot CRM, you can take advantage of revenue reporting without any custom setup. If you have Salesforce, this will be a two-step setup process that will sync Salesforce Opportunities to HubSpot Contacts. If you have Microsoft Dynamics, Zoho, or SugarCRM, work with Bedrock Data They will give you access to their pre-built integrations for $99/month. If you are a customer already using these integrations, simply go into your Bedrock Settings, and there will be information on adding the new functionality. If you are using another CRM, use the Deals API to set up a custom integration. To create a revenue report, just go your HubSpot reports app, then select “Create a new report” > “Companies Report” > “Companies by Revenue”
- Email Marketing isn’t getting any easier. With filters, priority inbox and growing competition, it’s harder than ever to break through to your contacts. The email optimizer is designed to help you spot problems with your email so you don’t get lost in spam filters, and gives you tools to make the most out of each email open. The newly designed email dashboard and a built-in optimizer screen helps you catch errors, spam triggers and opportunities for more effective sends.
- Marketing databases decay at a rate of 23% per year. Keeping your contact lists healthy and growing requires a deep understanding of the contacts in your list. List Analytics show you how your lists change over time, how engaged your contacts are with the rest of your marketing, and where your segment is in your marketing funnel. Now, it’s easier than ever to diagnose why your key segments might be decaying and what you can do to improve their engagement. Enterprise customers have had the ability to create these kinds of reports using Contacts Reports, while this is completely new for Professional customers.
- Context matters when it comes to how visitors, leads, and customers interact with your website. Visitors want to see information that is relevant to them, not the same information as everyone else. For the last year, you have been able to personalize content for the contacts that exist in your database. Now, you can personalize content in real time for first-time or unknown visitors to your site based on the Country, Device, or Referral Source of the visitor. You can also drill down to a second level in Referral Sources. For example, you can create smart content based on if someone came from Twitter, Facebook, or LinkedIn. If you want to learn more about setting up Anonymous Personalization for your pages, check out this video.