6. To promote and recruit students into higher education, retain our cultural identity, preserve and study our history, maintain ties with the Xicano community, and become politically active.* *MEXA mission statement.
30. 13% of total online usersSource: iab(2010). Latinos Online: a driving force. Retrieved from http://www.iab.net/media/file/iab_hisp_research_wg_deck_05-05-10.
32. 9% growth 2009‐2010 3x that of non‐Hispanic White Alone! Source: iab(2010). Latinos Online: a driving force. Retrieved from http://www.iab.net/media/file/iab_hisp_research_wg_deck_05-05-10.
33. “39M Hispanics will be online in 2014” Source: iab(2010). Latinos Online: a driving force. Retrieved from http://www.iab.net/media/file/iab_hisp_research_wg_deck_05-05-10.
44. 50% more likely to be 25‐35.”Source: iab(2010). Latinos Online: a driving force. Retrieved from http://www.iab.net/media/file/iab_hisp_research_wg_deck_05-05-10.
61. Source: Korzenny, F. & Vann, L. (2009). Social Media Marketing Is A Multicultural World. Retrieved from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100595
62. Source: iab(2010). Latinos Online: a driving force. Retrieved from http://www.iab.net/media/file/iab_hisp_research_wg_deck_05-05-10.pdf
63. "Hispanics are highly active in their use of social media, and they consistently outpace non-Hispanics in every aspect of engagement." Source: Jacobson, A. (2010). The 2010 U.S. Hispanic Social Media & Marketing Overview, presented by Story Worldwide.
64. “New media is creating a new generation of influencers and it is resetting the hierarchy of authority…" Source: Foreword by Ashton Kutcher Solis, B. (2010). Engage! The complete guide for brands and businesses to build, cultivate, and measure success in the new web. Hoboken, N.J.: John Wiley & Sons, Inc.
65. “…most of the existing formulas, methodologies, & systems miss or completely ignore the role of new influencers to inspire action, cause change, spark trends, and recruit advocates." Source: Foreword by Ashton Kutcher Solis, B. (2010). Engage! The complete guide for brands and businesses to build, cultivate, and measure success in the new web. Hoboken, N.J.: John Wiley & Sons, Inc.
89. “Facebook was the fourth most visited site by Hispanics in January 2010, representing 45% of the online Hispanic population.” Source: 45% of Hispanics Using the Web Are on Facebook http://community.pathoftheblueeye.com/wiki/45-hispanics-using-web-are-facebook
90. “Facebook reaches 133 million U.S. users of which 6% are Hispanic; this translates to a total of 8 million Hispanic Facebook users.” Source: Vann, L. (2010). MediaPost: Hispanic online publishers turn to twitter. Retrieved from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135427
91.
92. “Twitter reaches 106 million U.S. users of which 11% are Hispanic; this translates to 4.9 million Hispanic Twitter users.” Source: Vann, L. (2010). MediaPost: Hispanic online publishers turn to twitter. Retrieved from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135427