SEO is very cost effective in the long run comparing the benefits its provides to the business.

1. Benefits of Search Engine Optimizations:
1. Online Presence - As I discussed earlier, its first benefit is to bring your business in the knowledge
of your prospective clients. Most of the clients who doesn’t know your company, they use Google to
search business e.g. Real Estate Developers in Karnataka. We have to make sure that our name
comes on Google with this search so that prospective client can get our contact details and more
information about our business.
2. Very Cost effective way to Advertise - SEO is very cost effective in the long run comparing the
benefits its provides to the business. There are many types of SEO we can do which can be cost
effective yet result oriented.
3. Online Reputation - It helps in building your Online Reputation. Clients nowadays read your
reviews and SEO can help to manage them in some extent.
4. Its open new markets - SEO provides way to do business anywhere in the world. A good reviews
and top ranking on Google will benefit business to get attention of prospective clients from across
the globe.
5. Build Trust - It’s so important for a business to win trust of their clients. Most of the people search
business on Google and if your business is on the top ranking on Google, they will trust you as well.
It’s a first major step to win business from your competitors.
6. Bring clients to your website - Having a website and not promoting it on Google is not good for
business. If clients can’t see you then most probably they won’t come to you as well. In this
competitive world, instead of waiting for the clients, we have to do our best to reach out to them
and SEO is the best way to do this job.
7. You competitors love SEO - If you are not doing SEO, it doesn’t means your competitors are also
not doing. You have to be very vigilant when it comes for online marketing as most of the business
comes online nowadays and with so much of competition, we need to make sure, we are getting it.
8. Build your customer data - SEO also helps business to get access to customer data. It helps to
know what your clients like or searching on your website. e.g. you launch a new project and with the
help of SEO, you can actually find out, if it is attracting new customers to you.
9. Its results are Permanent - When you do advertising in print media or TV, its impact remains for
certain time but with SEO, your ranking on Google remain almost permanent and clients can keep
finding you on Google.