eCMO Conference 2013 - E-Commerce with the Integration of Social Media

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Mr. Wilson Yuen Founder & Director, TFI Digital Media Limited Speech topic: E-Commerce with the Integration of Social Media

E-Commerce with the Integration of Social Media
Presented by Mr. Wilson YUEN
Founder and Director of TFI Digital Media Limited
1

Agenda
 The trend of E-Commerce
 Past
 B2B, B2C, C2C and etc.
 Present
 With social Media
 Information Sharing
 Passive
 Future
 With Social Media
 Prepaid (e.g. Credits / Gift Cards)
 Physical Shops / Delivery
 Information Tracking
 Proactive
2

E-Commerce
 E-Commerce websites supported B2B, B2C and C2C.
3

E-Commerce + Social Media
 E-Commerce websites with sharing features in LinkedIn,
Twitter, Facebook, Weibo, RenRen and etc.
4

 E-Commerce + Social Media + Prepaid feature
 E.g. Credits / Gift Cards
5
E-Commerce + Social Media

E-Commerce + Social Media
 E-Commerce + Social Media + Physical Shops
 E.g. FaceDeals
6

 E-Commerce + Social Media + Physical Delivery
 E.g. Happy Farm (with home delivery)
7
E-Commerce + Social Media

 E-Commerce + Social Media + Information Tracking
 E.g. Suggested posts
8
E-Commerce + Social Media

Conclusion
 Internet / WWW
 Research Informative Not very serious transaction
Serious transaction
 Gaming software
 Entertainment Not very serious training  Serious
training
 Social Media
 Sharing  Not very serious transaction  Serious
transaction?!
9

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eCMO Conference 2013 - E-Commerce with the Integration of Social Media

1. E-Commerce with the Integration of Social Media Presented by Mr. Wilson YUEN Founder and Director of TFI Digital Media Limited 1

2. Agenda  The trend of E-Commerce  Past  B2B, B2C, C2C and etc.  Present  With social Media  Information Sharing  Passive  Future  With Social Media  Prepaid (e.g. Credits / Gift Cards)  Physical Shops / Delivery  Information Tracking  Proactive 2

3. E-Commerce  E-Commerce websites supported B2B, B2C and C2C. 3

4. E-Commerce + Social Media  E-Commerce websites with sharing features in LinkedIn, Twitter, Facebook, Weibo, RenRen and etc. 4

5.  E-Commerce + Social Media + Prepaid feature  E.g. Credits / Gift Cards 5 E-Commerce + Social Media

6. E-Commerce + Social Media  E-Commerce + Social Media + Physical Shops  E.g. FaceDeals 6

7.  E-Commerce + Social Media + Physical Delivery  E.g. Happy Farm (with home delivery) 7 E-Commerce + Social Media

8.  E-Commerce + Social Media + Information Tracking  E.g. Suggested posts 8 E-Commerce + Social Media

9. Conclusion  Internet / WWW  Research Informative Not very serious transaction Serious transaction  Gaming software  Entertainment Not very serious training  Serious training  Social Media  Sharing  Not very serious transaction  Serious transaction?! 9

eCMO Conference 2013 - E-Commerce with the Integration of Social Media

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