7. Interestingly, despite most believing that social’s risks are
avoidable, few are taking action to prevent them.
The senior
executives
surveyed…
Only 18% said
their company
performs social
media risk
assessments.
Just 21% have an
incident
management plan in
place should there
be an issue with
fraud or privacy
breaches related to
social media
Only 1% of respondents
claiming to have been
afflicted by a fraud incident
involving social media.
8. 36% said they conduct social media training, up from 21% in 2011.
Most executives from around the world associate risks with social
technology use, ranging from increased risk of:
Confidential
information being
leaked (55%)
Employees posting
content on external
social sites that
reflects negatively on
the company (30%)
Identifying
reputation or damage
to the brand as a
critical risk. (35%)
9. Communication
policies have it be the
first step towards
safeguarding brand
reputation on social
networks.
1. Communication Policy : If your company has
clear communication policies have them
present in both the planning and the
execution and management of communication
strategies and / or social media marketing . If
on the other hand does not have clear policies
start by defining communication 2.0 . Why?
These actions will allow the organization to
have a clear communication guidelines based
on corporate values .
2. Characterization of Community
Manager : this new professional
profile which had its appearance
thanks to the "web 2.0" , should be
clear about what should be their roles
and responsibilities to manage not
only these communication channels ,
because they are responsible to
preserve the image and reputation of
the company. They are the main
proponents of the company and
responsible to speak on behalf of it.
3. Corporate messages through social
media is essential to have clarity in
the message, which must be
associated with corporate values.
Furthermore, these messages will
have to be designed on our users (
followers) consider that the
information is of interest to them ,
ensuring that it is the most
appropriate.
10. 4. Commitment to public interest : being in
social networks is to initiate a dialogue with
our project stakeholders. Therefore, it is
unavoidable to define what my audiences and
to characterize them , in order to give them
what they really expect from the brand. In
short , is to find a path that will help
strengthen relations with our stakeholders to
generate credibility and trust.
5. Web 2.0 Manual : when making a
manual 2.0 this should have the
channel characterization own
company , with the justification of
their applicability and explanation of
what should be the proper use of
communication channels.
6. Crisis Manual 2.0: We should note
that this manual is seeking solutions
to a crisis that may arise through the
open channels . Unlike conventional
manual this should have an
appropriate response plan in real time
. For this reason , always take
constant monitoring to identify
potential generators of crisis, as
reputational risk scenarios to which
you can see facing the organization.
