1. Online Marketing Strategies
Effective Methods to Improve BrandValue

2. Pinterest Marketing
Strategies

3.  Keep the board clean & organised.
The large boards with hundreds of posts should be naturally pleasing to the
eye and easily understood. Important to use proper classification to make it
simple and easier for the users to browse your boards. The best way is to
create multiple boards to segregate the content by category so that relevant
content can be kept together.
 Brand Profiling
A board to showcase products and services. Proper logical grouping is
required. Create independent boards for every product.
 Inspire Customer for Wishlist
Ask customers to create their wishlist for different occassions like b’day,
events, weddings for gifts.

4.  Expand the Reach
Use boards to collaborate with large pinners having large following. Build a
community over Pinterest.
 Combine great content with the images
For better results create an engaging content along with good hd images.
 Pin Shareable Images
Since main goal for a Pin is to maximize its exposure with likes, comments,
repins & new followers. 2 imp points are:-
1. Images with multiple dominant colours receive 3.25 more repins than those
with single dominant colours.
2. Images without a human face are usually repinned 23 percent more than
those with human faces.

5.  Pinning Frequently Does Matters
To retain the existing customers & acquire potential ones, it is important to
post pins at regular frequency. Two main Pinterest strategy are:-
1. Consistent pinning of images on boards without extended period of time as
followers might lose control.
2. No mass posting as excessive pinning might result in losing followers.
 Using Pinterest Messages & Group conversations
This new feature enables to chat with the users or related brands to
increase brand visibility on dashboard.
 Add a Profile widget & Share a Lot
Add a profile widget just like the “Follow Button” & share pins frequently

6.  Comment on Popular Pins & Mention Others
Post comment on popular pins to attract connections & to gain followers.
Study to write meaningful comment. With this attach names to mention pin’s
owner.
 Run Contest & Invite from other social network
Run base entry in the contest upon following you or use a tool like
Rafflecopter to give away a few extra entries for those who follow.
 Use Rich Pins & Ask communities to follow
Rich pins are free and let you add more detail to pins. They’re very attractive
to stand out in the general Pinterest stream. Ask your Facebook, Twitter,
Google+, Instagram and Tumblr followers to follow your brand on Pinterest.

7. Instagram Marketing Strategies

8.  Fast Follows
1. To increase followers & brand visibility, start liking photos as many as possible.
2. Visit explore page and take a look at the most popular photos.
3. Next, search for photos of people, things or places for interest using hash tags.
For example, to see pictures of the Eiffel Tower, type in #paris, #latoureiffel
or just #eiffeltower. Like as many of the photos as possible.
4. Search for some of the most popular tags, such as #followme #like4like or
#instadaily.
5. Follow above mentioned steps everyday to guarantee rise in followers.
 Commenting on People’s photos
1. This provides more of a personal touch with nice comments & in return they
follow back!
2. Try commenting on maximum photos as many as possible.
3. Be more personal in commenting. Eg: flattering on any pic

9.  Add comments, questions & CTAs to photos
1. Captioning photos with funny, clever or unique comments or questions can be
a great way to engage with followers and also gain new ones. Provide an
explanation about iimage.
2. Ask questions, as these will encourage other people to comment on posts,
which looks good to potential followers.
3. Including CTAs (Calls To Action) in posts.
 Post Regularly But Not Often
1. Post between 1 and 10 photos a day would keep audience engaged and make
sure there is always something of brand in their feed.
2. Never post pictures just for the sake of posting pictures - they should all be
beautiful and unique.
3. Don't post too many pictures per day and avoid posting more than one picture
at a time.

10.  Give Shoutouts
1. A shoutout is essentially drawing attention to another person's account by
mentioning them in a post and asking own followers to follow them.
2. To give someone a shoutout, mention them in a comment.
3. To give a really great shoutout, take a screenshot of the person's user profile
and post that screenshot on your own Instagram.
4. To receive shoutouts, the best thing to do is to find a user (preferably one who
posts content related to your own) and comment underneath their photos. Ask
for a #shoutout and say something like "follow me and I'll follow back".
 Fill Complete Bio Section
1. Complete bio with relevant details by telling users what they can expect. For
example: “Earthen Me. Expect pictures of organic fashion, jute handbags,
sustainable fashion products”.
2. Use your bio to advertise some of your favorite tags such as #jutehandbags or
own personal hashtag - like a nickname or phrase that sums you up, and which
you tend to include on all your pictures.