A beginner's guide to social media, made for artists.

1. Social Media for Artists
Presented by Rachel Jolley
Founder, H2H
Social

2. Overview
1. Get to know the presenter
2. Why social, why now?
3. “The Big Three”
4. Getting started
5. Tools and resources

3. Get to know the presenter

4. Hi, I’m Rachel Jolley
From…
Local Blogger, to
Reporter, to
Social Media Marketer,
to Entrepreneur

5. Why social, why now?

6. Why social, why now?
● How many people are using social
media?
● What are the benefits of utilizing social
media?
● What might happen if I don’t use social
media?

7. How many people are using social?
● Facebook - 1.70 billion+ active users
● Instagram - 400 million+ active users
● Twitter - 320 million+ active users
● Other networks - 500 million+
(combined)
Source: AdWeek

8. What are the benefits?
Simply put...
With social

9. Without social

10. What are the benefits?
1. It’s FREE!
2. Branding
3. Keep current clients/fans in the know
4. Reach new, prospective clients/fans
5. Deeper connections

11. “What if I don’t utilize social media?”
Artists who
don’t use social

12. Artists who
use social

13. What social will and won’t do
Social will…
● Amplify reach
● Enhance
communication
● Build meaningful
relationships
Social won’t...
● Make you rich
● Make you famous
● Yield immediate
revenue

14. Story time

15. “The Big Three”

16. “The Big Three”

17. Facebook
Fast facts:
● 71% of adult Americans
use Facebook
● 74% of users have a
form of higher education
● 1 billion people use
Facebook daily
Positives and negatives:
+ Most audiences are here
+ Easy to use
+ Multiple options
+ Paid options = low cost
- Organic reach for Pages
is under 3% Source: Hootsuite

18. Instagram
Fast Facts:
● 53% of users are aged
18-29
● 75 million people use
Instagram daily
● 80 million photos are
shared daily
Positives and negatives:
+ Visuals are the message
+ High engagement
+ More organic reach
- Limited audience
Source: Hootsuite

19. Twitter
Fast Facts:
● 63 million+ adult
Americans use Twitter
● 30% of users have a
form of higher education
● 50% of users shop with
who they follow
Positives and Negatives:
+ Connecting with peers
+ Daily and weekly chats
+ Realtime conversations
- 140 character limit
- Smaller audience
Source: Hootsuite

20. Which platforms to utilize
Hmm...

21. Example 1
● Business: Photography
● Average age of client: 30-50 years old
● Goal: Reach more potential clients
● Strategy: Post consistent, quality content,
and encourage current clients to share
Which platform(s) should they use?

22. Example 2
● Business: Local Artist
● Average age of client: 25-45 years old
● Goals: Brand awareness and credibility
● Strategy: Connect with other artists, and
post quality content on a consistent basis
Which platform(s) should they use?

23. Story time

24. Getting started on social

25. Easy as 1, 2, 3 [and 4]
1)Define goal(s) and a social media
strategy
2)Review social media etiquette
3)Content calendar
4)Check the progress

26. Goals and strategy
Goals
● What do I want to
get out of this?
Strategy
● What platform(s)?
● What types of content?
● Where will the content
come from?
● How often will I post?

27. Do
Keep it simple

28. Don’t
Write a book

29. Do
Use hashtags

30. Don’t
Take away from
your message

31. Do
Get personable

32. Don’t
Get political

33. Do
Engage and
“social”-ize

34. Don’t
Be a ghost
follower

35. Story time

36. Tools and resources

37. For content calendars

39. For photos
App: Pro HDR

41. For videos/animation

42. Reading List
Books
● Return on Relationship, Ted Rubin
● Shareology, Bryan Kramer
Blogs
● blog.hootsuite.com

43. Q&A

44. Let’s stay connected:
Rachel Jolley
@H2Hsocial
Hello@H2H.social