This document discusses the importance of search engine optimization (SEO) for local businesses and provides an overview of key SEO concepts. It defines SEO as optimizing website content and code to achieve the highest search rankings. Off-page SEO, specifically backlinks, are described as the equivalent of road signs that help direct traffic to a site. The document emphasizes that links containing targeted keywords are most valuable and that thoroughly reviewing competitors is essential to identifying weaknesses and strengths to build a winning SEO strategy. Maintaining SEO efforts is also important to sustain rankings over time.

2. Local SEO Why Isn’t Your Website Ranking Number OnePart TwoUnderstanding SEO

3. The purpose of this video is to cut through the clutter.

4. When it comes to understanding SEO or Search Engine Optimization.

5. This video is part of a series that has been developed so you can DIY (Do It Yourself)

6. DIY all the way to the top of the Google search rankings.

7. This video has been specifically developed for those who have a local or niche website.

8. But before I go any further we should develop a working definition of what SEO or Search Engine Optimization is.

9. Some people seem to think that SEO as being part science and part art but I am not one of these people.

10. I believe that SEO is a game, a game to be played and won.

11. To succeed to must do certain things on and off website better than your competition.

12. So then what the heck is SEO?

13. SEO is the process of optimizing your websites content and source code to acquire the highest possible search ranking.

14. It also includes another component called Off Page SEO or link building.

15. These links or backlinks are the equivalent to the internet highways road signs.

16. The generic links which just include a url act simply as a sign with an arrow.

17. They basically are saying “Go here for more information.”

18. Yourcompetition locally likely has little or no knowledge about backlinks or how SEO works.

19. It is extremely important that these links include your targeted keyword phrase for the page that is being linked too!

20. Links that include your targeted phrase are called anchor text links.

21. These anchor text links are the most valuable links if they are Do Follow Links.

22. Links or backlinks are themost difficult aspect of SEO to comprehend.

23. Links are the foundation of the Google algorithm.

24. For now, we will just say that links are really, really important!

25. Links or the lack thereof are likely one key reason for why your website is not ranking number one.

26. So you might be asking where should I start.

27. Every effective SEO campaign starts with a detailed review of your competition.

28. Then you need to do what they have done then you need to do it better.

29. This process is about understanding your competitions weaknesses and strengths.

30. Once you know what your competition has done you can then build a winning game plan.

31. This is why I say that SEO is a game because it is a competition.

32. Except in this game it is never over. You must actively work your game plan to maintain your rankings.

33. SEO is never a one and proposition but since your business is local obtaining that coveted number one position is a realistic goal.

34. Are you ready to do what it takes?

35. So in closing I must ask why are you not ranking number one? Too be continued…

36. This concludes today’s videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Two Understanding SEO

37. The next videoLocal SEO Why Isn’t Your Website Ranking Number OnePart Tree The Competitive Review