How to be a successful non-technical product manager

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A presentation given at Product School in 2019 on how to succeed as a product manager coming from a non-technical background (i.e. non-engineering background).

Tecnologia

How to be a
successful non-tech
PM
Guy Proops

What is a product manager?
UX Tech
Business

What is a product
manager?
➔ single cross-functional owner directly
responsible for the success of a product
➔ general manager or CEO of the product

What does a product manager do?
Product strategy
and vision
Product
prioritisation &
problem solving
Communication
and coordination
Execution

The four types of product managers
Business Technical Growth Design
Customer PM
Pricing
Segmentation
Engineering PM
Infrastructure
Internal tools
Data PM
Conversion
A/B testing
UX PM
Qualitative
Consumer apps

The four types of product managers
Project manager != Product manager

What are the skills of successful
non-tech PMs?
Business Growth Design

Product taste
“Tell me who you spend time with and
I’ll tell you who you are.”

Ability to prioritise
Thankless tasks Major projects
Fill in tasks Quick wins
Effort
Impact

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How to be a successful non-technical product manager

1. How to be a successful non-tech PM Guy Proops

2. About me @g_proops

3. My experience...

4. What is a product manager? UX Tech Business

5. What is a product manager? ➔ single cross-functional owner directly responsible for the success of a product ➔ general manager or CEO of the product

6. What does a product manager do? Product strategy and vision Product prioritisation & problem solving Communication and coordination Execution

7. The four types of product managers Business Technical Growth Design Customer PM Pricing Segmentation Engineering PM Infrastructure Internal tools Data PM Conversion A/B testing UX PM Qualitative Consumer apps

8. The four types of product managers Project manager != Product manager

9. What are the skills of successful non-tech PMs? Business Growth Design

10. Product taste “Tell me who you spend time with and I’ll tell you who you are.”

11. Ability to prioritise Thankless tasks Major projects Fill in tasks Quick wins Effort Impact

12. Ability to execute Always be shipping

13. Strategic sensibilities

14. Top 10% communication skills

15. Data driven