1. AIDAX WHAT'S YOUR MKT PLAN FOR 2015? 2. ANONYMOUS CLIENTS where they come from? where they are going? why don't they convert? 3. ANSWER: BEHAVIOR ANALYSIS the visitor leaves footprints events map the journey call-to-action CTR form performance a/b testing, campaigns and actions segment all the information 4. ANALYZED? ACT! (AND AUTOMATICALLY) 5. SMART PROFILES collected data = segment the visitor can have many profiles trigger custom actions keep the journey friendly give your hand and guide the visitor to the conversion 6. DYNAMIC TEMPLATES FIRE SURPRISING MAILINGS 7. NOTIFY YOUR TEAM A SPECIAL LEAD REQUIRES A SPECIAL TREATMENT 8. NOTIFY THIRD-PARTIES WANNA DELEGATE THE LEAD TO ANOTHER SYSTEM? 9. AIDAX? WHAT DO I NEED TO USE IT? 10. TARGET PUBLIC MKT + DEV 11. A DIVIDE BETWEEN THE SIMPLE AND THE COMPLEX 12. CREATE YOUR OWN DASHBOARD complete API to extract collected data in any language realtime updates know who is online at the moment visualize conversion/retention metrics and funnels 13. OTHER TOOLS OF THE TRADE BUT NOT LESS IMPORTANT! 14. PRODUCT RECOMMENDATION EVOLVES ALONGSIDE THE SYSTEM USE 15. SMART SEARCH SEMANTIC AND LANGUAGE RECOGNIZING 16. CLIENT-SIDE QUERIES ASK AIDAX TO TAKE THE BETTER DECISION 17. PAGE ERRORS SOMETIMES THE ERROR IS NOT ON THE ANALYSIS 18. USE PATTERNS WE AUTOMATIZE TRIVIAL TASKS, LESSENING THE HUMAN ERROR 19. THANKS FOR YOUR ATTENTION! QUESTIONS?