Marketing is no longer about the stuff that you make, but about the stories, you tell.” –Seth Godin

1. Gurleen Kaur
Amity University Jharkhand

2. • What is Instagram?
• Instagram is a fast, beautiful and fun way to share your life with friends
and family.” The statement presents a summarized view of what the
platform is all about. In short, it is a stunning social media site which
allows users to present little glimpses of their lives through photos and
videos.Instagram users, also known as Instagrammers, can create their
personal profiles where they upload their content to share with others.
They can follow and share these with family, friends, and whomever they
want to across the globe. In order to identify the pictures and posts,
“hashtags” are used as description related to the specific topic.

3. Marketing on Instagram
• Marketing on Instagram requires a basic understanding of how the
platform operates. You probably know the basics. If you are
unfamiliar, here’s the gist: Users take and share photographs or videos
along with a caption, in turn, their community of followers can interact
with the post by liking it, leaving a comment, or re-gramming it
themselves. Understand the platform: In the past, Instagram’s newsfeed
did not have a sharing algorithm. What this meant is that when a user
logged in, she had the opportunity to see every piece of shared content
from the accounts that she followed. However, Instagram recently rolled
out a new algorithm-driven which has replaced the traditional oldest-to-
newest newsfeed.

4. Marketing on Instagram
• Essentially, Instagram has made it harder for your posts to
reach your entire following. What this has done is make it
even more important to encourage your followers to like
and comment on posts—so that your brand remains on the
top of your audience feed. (When people actively engage
with your brand, it triggers a user experience signal within
the algorithm that will keep your posts showing up in your
audience’s feeds.)Focus on analytics: To truly understand
marketing in Instagram, it’s critical that you create smart
feedback loops. Don’t just post content and hope it
performs well – use an Instagram analytics tool to help you
objectively measure how your content is performing. That
data can help you craft a more deliberate and effective
strategy.

5. A successful Instagram business marketing
campaign has five key elements:
It features original content that conveys something about your brand or
product.
It aligns with your audience’s interests and expectations.
It takes advantage of the unique visual positioning opportunities on
Instagram, such as filters and different technical configurations.
It encourages engagement – such as likes and comments – from your
fans and followers.
There is a clear call to action that puts the image into a broader
visual marketing campaign context.

6. Why use of Instagram for business
marketing.
• It is fairly obvious why today's marketers are drawn to
this social platform. Instagram is a handy tool for
businesses that rely on the common public to sell off
their products and services. Branding, in today's digital
age, is highly dependent on visual media such as videos
and images as they can be more appealing than plain
text, and they can raise emotions leading to actions. A
study, done by mashable.com last year, stated that
using photos along with posts increases the chances of
interaction with comments and likes by about 40% as
compared to the text-only posts.

7. Benefit of Instagram
• Instagram is all about visual experiences, which appeal to the
emotions as we discussed earlier.Same as blogging or Facebook posts,
Instagram can also direct the users and followers to a website.
• User engagement through Instagram is much stronger as it is much
faster than any other social media platforms.
• Instagram is one of the most user friendly platforms for mobile
users as the posts do not include a lot of long text.
• Most of the users have integrated their Instagram accounts with
Facebook account so that when they upload a picture on Instagram, it
automatically gets uploaded on Facebook also.

8. Which business gets more advantages from
Instagram
• Instagram is appropriate for all types of
businesses. You can take Starbucks as a
sterling example. The company profile has
nearly 5.6 million posts at #starbucks and
there are about 1.5 million followers. Their
posts are basically photos of people having
Starbucks coffee drinks or of their special
offers. No matter what it is all about, the
pictures tell volumes and depict the warm
feeling of the very first sip of a creamy
mocha latte to fire off an instant craving.

9. 5 ways to get Noticed on Instagram
• Choose Applealing
• Find your Niche
• Use Engaging caption
• Be Interactive
• Be smart with your hasntag.

10. Tips for Improving Branding on Instagram
• It’s all about the visual.
• Make the most of your visual.
• Use hashtags.
• Partner for a good cause.
• Promote other and Report.

11. Marketing tips -2020
• Optimize your Instagram Bio.
• Create a content calendar for
Instagram.
• Experiment with curated contact.
• Give IGTV a chance.
• Leverage Instagram stories.

12. Thank you..