1. The Chemists India Trusts TM 1

2. Index
1.April Offers
Offer of the Month 2.Offer Catalogue
3 Offer of the Month Section
Loyalty Program 1.Sr. citizen program
1.Jet Airways Rewards
Special Alliance 2.Amity Card Rewards
3.Citi Bank 10% discount , American Express 10 time reward Point & Freecharge.in
SBI Credit Card ,
Visual Merchandise 1.Guardian Stand - Planogram
2. Choose & Save stand
1. Q1- 2013 Issue
GHC
The Chemists India Trusts TM 2

3. - Bundle Offers
Offers of the month. - Buy 1 & Get 1 FREE
- Discounts
- Other Offers
The Chemists India Trusts TM 3

4. Discount Offers
25% 50%
Discount Discount
1. Guardian Baby Care Product Range
1. Guardian Xtra Vigour Gold
cap 10s
20%
Discount
1.Guardian Ayurvedic Juices Range
The Chemists India Trusts TM 4

5. Discount Offers
10%
Discount
1.Guardian Xtra Care Cleansing
Milk Lotion 100ml
2.Guardian XtraCare Neem Face
wash 100ml
The Chemists India Trusts TM 5

6. Other Offers
1.The Buck Stops Here MRP 499 Offer Price 399 Save Rs 100 /-
2. Buy Guardian Xtracare Shampoo Aloe Vera 500 ml MRP 150 Offer
Price 120 Save Rs 30/-
3.Guardian Xtracare moisturizer 200 ml MRP 120 Rs & get 50 ml
pack Free
4. Buy Guardian XtraCare Body wash Green Apple 500ml MRP Rs
150 Offer Price Rs 120 Save Rs 30/-
The Chemists India Trusts TM 6

7. GNC Offers
The Chemists India Trusts TM 7

8. GNC Mega Promotion –Delhi NCR STORES
Drop Down
NCR Stores
This Promotion is valid for GNC &
Guardian Brand Products only.
You can give 25% off on all Sports Nutrition
Powders mainly Whey proteins, Weight
Gainers, Glutamine, Amplified Mass etc
In-store Visibility – Drop down as shown in
the picture above.
Offer Validity – 1 April’13 – 30 April’13
The Chemists India Trusts TM 8

9. GNC Mega Promotion –Non NCR STORES
Drop Down
Non NCR Stores
This promotion is valid for GNC purchases
only.
You can give 30% off on GNC bills of Rs 6500
or more + customer get a 15% discount
voucher with validity of 8-31 May’13 this
coupon allow customer to avail the discount
next month.
In-store Visibility – Drop down as shown in
the picture above. Also store will get the
discount coupons.
Offer Validity – 1 April’13 – 30 April’13
Coupon
The Chemists India Trusts TM 9

10. Focus Category of the Month- Vigor & Vitality
Guardian Care Zone & POS Display
1.Guardian XtraVigor
2.Guardian XtraVital men & women
3.Guardian Sheelajit
4.Safed Musli,
5.GNC Mega men
6.GNC Mega Men 50 plus
7.GNC Mega Women
8.GNC Ultra Mega
Guardian Care Zone & POS should feature the above
mentioned products.
The Chemists India Trusts TM 10

11. Product Catalogue – Offers of the Month
One laminated copy of the XtraValu catalogue will be send to each store, Please
keep this copy at the POS Counter & Inform customers about offers.
The Chemists India Trusts TM 11

12. Offer of the Month Section
Kindly dedicate 2 separate shelves on the LEFT HAND SIDE near the cash counter
& display the shelf Strips & Wobblers as shown.
The Chemists India Trusts TM 12

13. Loyalty Program. -Offers for Sr.Citizen, Free Reminder Service, Process
The Chemists India Trusts TM 13

14. Sr. Citizen - Free Reminder Service (FRS)
The Chemists India Trusts TM 14

15. FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
We will communicate the Offer to our
Senior Citizen members through:
• Ad in Guardian Health Chronicle
• Email & SMS Blast
The Chemists India Trusts TM 15

16. FRS Process - System Implementation
The Chemists India Trusts TM 16

17. - Jet Privilege Earn JP Miles while shopping with Guardian
- Citibank & ICICI Card members get 10% discount on
GNC,YR
& Guardian Brands
Special Alliances -- Amity Synergy Cardholder to get 10% discount on GNC,YR
& Guardian Brands & System Implementation
- FreeCharge.in
- SBI Credit Card , Health PA Privilege Card & Wizz Care Card
- American Express 10 Time Reward Points
The Chemists India Trusts TM 17

18. Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when
they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu
points. Two cards cant be clubbed.
• Not valid on products on discount or offer
The Chemists India Trusts TM 18

19. Special Alliance
We have a Tie Up with
CITIBANK
10% Cash Back on bill Value of Rs 500 or above…
ICICI
Their credit / debit card members would get a “10% discount on GNC,
Yves Rocher & Guardian Brands”
Two External Card Types in Masters named as “CITI” and “ICICI” have
been created (as shown in next slide).
The discount has to be given manually by selecting the categories.
Kindly note system will not take the discount by default.
The Chemists India Trusts TM 19

20. Special Alliance – Amity Synergy Card
AMITY Synergy card holders would also get
10% discount on GNC, Guardian Brands & Yves
Rocher.
Please issue Line Discount to customer under this
scheme.
Process: Customer need to show the above card
in order to avail the discount. Select “Amity” from
drop down in Ext code.
10% Off coupon on Purchase of Rs 500 from
Guardian Pharmacy to all online mobile recharge
customers of Freecharge.in
Line discount
The Chemists India Trusts TM 20

21. SBI Card Alliance
We have tied up with SBI Credit card which
allows their customer to get 10% discount on
the bill amount of Rs. 500/- & above
The Chemists India Trusts TM 21

22. American Express Card 10 time reward Points
All American Express Cardholder will earn 10 Times
Reward pints while shopping at Guardian Pharmacy
& Paying by American Express Card.
System will automatically calculate the reward point
& nothing need to be done at the time of Billing.
The Chemists India Trusts TM 22

23. System Implementation
The Chemists India Trusts TM 23

24. - Guardian Stand at stores - Planogram
Private Label - Choose & Save Stand – Product Placement
- New Product Launch
The Chemists India Trusts TM 24

25. Guardian Stand (at select stores)
This stand is placed at 9 stores. Kindly
display the products accordingly. Also place
the offer related wobblers on the products.
Soaps (Almond milk & saffron, Lavender & ylang
ylang & orange & lemon grass).& Shaving Brush
Xtracare Calamine , Xtracare Neem face wash,
Xtracare soft cotton balls, Apricot,/papaya scrub.
Xtracare Gulab Ark, Xtracare Body Wash, Xtracare
Shampoo & Xtracare Handwash
Juices
The Chemists India Trusts TM 25

26. Guardian Stand (at select stores)
Himalaya Hand Xtracare Hand Sanitizer
Sanitizer
Xtracare Neem Facewash
Himalaya Facewash
Lactocalamine XtraCalamine
Natures Essence
Xtracare Aloe vera gel
Aloe vera gel
The Chemists India Trusts TM 26

27. XtrAqua – Natural Mineral Water
XtrAqua Natural Mineral Water – Nature’s Greatest Gift
1Lt - MRP - 35
500 ml -MRP - 20
200 ml -MRP – 10
Product Highlights
Guardian Brings to you – Clean, Unprocessed water enriched with the goodness of nature. Naturally
balanced, This gift oF nature originates at the rugged & challenging terrains of the Himalaya
mid ranges. It is bottled at our State of the art plant situated on the banks of Pabbar River, just few
miles from Chansal Glacier, With such a Pristine origins, XtrAqua every sip gives your family the real
essence of nature.
It is because of our pristine origin in the mid ranges of Himalaya, XtrAqua have balanced mineral content.
The Chemists India Trusts TM 27

28. Guardian New Product Launch – Personal Hygiene
Ear Buds Pack of 100 - MRP - 40
Product Highlights
•100% cotton.
Ear Buds Pack of 200 - MRP - 65
Product Highlights
•100% cotton.
The Chemists India Trusts TM 28

29. Guardian New Product Launch – Personal Care
XtraCare Lip Bam - MRP - 40
Product Highlights
•Contains Rich moisturizing Cocoa butter
This Lip bam keeps dryness away for hours
While softening & giving sheen.
The Chemists India Trusts TM 29

30. Guardian New Product Launch – Weight Loss
Xtraslim Acai Berry - MRP Rs 1999
Product Highlights
•Natural Fat Loss Supplement
•Eliminates Toxins
Xtraslim Fat Burner - MRP Rs 1499
Product Highlights
•Dietary Supplement
•Help in Loss of Fat
The Chemists India Trusts TM 30

31. Guardian New Product Launch - Ayurveda
XtraVeda Garlic XtraVeda Neem XtraVeda Tulsi
MRP Rs 90 MRP Rs 90 MRP Rs 90
Product Highlights Product Highlights Product Highlights
•Anti Bacterial •Natural Blood Purifier •Build Immunity
•Reduces cholesterol •Prevent Cough &
Cold
The Chemists India Trusts TM 31

32. Guardian New Product Launch - Quit Smoking
SWITCH MRP - 375
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains patented Pro-Lung formula
•Has super antioxidant like epigallocatechin gallae (EGCG) a
major active compound in green tea and peppermint oil
•Neutralises build up of free radicals and toxins in the lungs,
accumulated through years of smoking
The Chemists India Trusts TM 32

33. Guardian New Product Launch – Quit Smoking
SWITCH Herbal Cigarette MRP - 75
Trying to quit smoking but the craving gets you back. Try
Guardian Switch Electronic Cigarette, which is nicotine free
and gives you the tactile delight of smoking.
Product Highlights
•Contains herbal Ingredients formula
•Zero Tobacco
•Neutralizes build up of free radicals and toxins in the lungs,
accumulated through years of smoking
The Chemists India Trusts TM 33

34. Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 140
100% Natural
Farm Honey
Xtraveda Honey & Lemon MRP – Rs 180
100% Natural
Farm Honey
The Chemists India Trusts TM 34

35. Guardian New Product Launch - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men
and women
•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda
•Regular use diminishes weakness, rejuvenates cells and helps gain
youthful vigour
•Recommended as a general tonic for a wide range of health
conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary
infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health
and enhance immunity in men and women
•Works as an effective anti-ageing treatment and restores youthful
vigour
•Improves strength and stamina and enhances well being
The Chemists India Trusts TM 35

36. Guardian New Product Launch - Vitality
Xtravital Heart Health MRP – Rs 650
•Improves heart muscle functioning
•Manages blood pressure in people with hypertension
•Boosts overall immune functions
Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage
•Maintains integrity of joints
•Promotes joint mobility and flexibility
The Chemists India Trusts TM 36

37. Guardian Health Chronicle
- Overview of the Edition
GHC
The Chemists India Trusts TM 37

38. Guardian Health Chronicle
Guardian Health Chronicle
April-June 2013 Issue
Now Priced at Rs 30/copy
The Chemists India Trusts TM 38

39. Guardian Health Chronicle - April to June Month
The Chemists India Trusts TM 39

40. Thank You
The Chemists India Trusts TM 40