1. Enabling the Efficient Enterprise Serban Zirnovan / Dell EM-EMEA Datacenters & IT Management Infrastructure

2. The Status Quo is not sustainable. ? Outcomes and ROI are not adequate or predictable Demands on IT continue to expand Budgets are flat to down Strategic investments limited to running the business

3. Only the efficient thrive. Efficiency is being redefined by the current economy. 3 Premium on efficiency Consolidation and Virtualization + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in Emerging Economies + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity Cloud Computing Workforce Transformation + Web 2.0 + Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device + Managed & Modular Services + IT-on-demand + Applications on-demand

4. Our Mission: Deliver measurable value by powering enterprise efficiency through innovation without lock-in. 4

5. Compounding effect of your current IT environment inflates the cost of IT Soaring Complexity and OpEx Tools you use Activities you perform Devices you support 5

6. The Virtual Era Has Begun Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time Today High Flexibility IT Management Time Capital Costs Low Mainframe Era Client/Server Era Virtual Era 6

7. The Virtual Era Has Begun Process Automation, Integration of activities and tools Efficiency = High Flexibility, Low Capital Expenditures and Optimized IT Management Time People Streamline repetitive activities, Consoles and Tasks Today High Flexibility Technology Heterogeneous, Physical and Virtual, Servers, Storage and Networking IT Management Time Capital Costs Low Mainframe Era Client/Server Era Virtual Era 7

8. The first step in greater IT efficiency is challenging the cost of running your IT today. 8 Tomorrow’s ITpossibilities Today’s IT reality Strategic spending to improve the company Strategic spending to improve the company Maintaining legacy IT environment Maintaining legacy IT environment 80% of $1.2 trillion is spent annually just to keep the lights on.

9. And labor remains the key driver of IT cost. 9 Datacenter costs Plan 5% Innovate processes Out-task to improve labor efficiency Deploy 10% Operate 25% 50% Labor Support 10% Facilities 7% Upgrading to newer/greener hardware will reduce operating and labor requirements Network 11% SW 9% HW 23%

11. No choice

12. Vertically integrated

13. Price premium

14. Compromised

15. Open and industry standard

16. Choice

17. Virtually integrated

18. Capable and affordable

19. UncompromisedOpen always wins

20. Dell Virtual Integrated System (VIS) Architecture 11 Integration Suite Dell Services Dell VIS Delivery Center VIS Self-Service Creator VIS Director End-to-end infrastructure and service monitoring and planning Simple catalog based self-service and automatic deployment of workloads Dell VIS Infrastructure Advanced Infrastructure Manager Rapid deployment of compute, storage, and networking resources Intelligent Hardware

21. Dell AIM Storage Mgmt Server Image Mgmt Network Mgmt Server & Virtualization Mgmt Server Images VM VM VM Dynamic IT Infrastructure Typical data center infrastructure is divided into 3 technology silos – servers, network, storage Each silo is managed by specific set of tools supplied by multiple vendors Servers are immovably tied to specific server images. Change is complicated and requires manual cross-silo coordination In a dynamic IT infrastructure, server images are disassociated from servers – making images mobile, and the servers re-purposable Dell AIM automates cross-silo coordination and simplifies infrastructure moves, adds, and changes Storage Network Servers 12

22. Provision servers in minutes Automatic configuration of Network connectivity and storage access Reduces silos Fewer interdependencies between storage and networking Choice of booting Local disk or centralized storage (SAN, NAS, iSCSI). Migration of server images Allows physical-to-physical (P2P) or physical-to-virtual (P2V) From pallet to production in minutes AIM - Rapid Provisioning

23. Rack once … Cable once Discovers and manages Hypervisors and any VMs already configured Provides seamless mobility of workloads Between physical servers and virtual machines without needing a conversion process Easily grow and shrink cluster capacity based on needs AIM – Eases Virtualization Deployment

24. Provides an N+1 availability A spare server anywhere in the infrastructure can replace any failed server. Automatically detects server failures Retargets the failed server’s image to available spare – physical or virtual. Network and storage connectivity is automatically established Protect applications against hardware failures AIM – Automated High Availability

25. 16 Dell Advanced Infrastructure Manager (AIM) A single management point for physical and virtual resources that accelerates provisioning of heterogeneous hardware while providing a highly dynamic and flexibility environment. Dynamic and Rapid Server Deployment Deploy servers from pallet to production in minutes Highly Available Automatically and intelligently redeploys workloads across the infrastructure Workload Mobility, P2V and V2P Move workloads seamlessly between physical servers and virtual machines Workload Mobility, P2P Move workloads between various makes/models of servers and Hypervisors Dynamically allocate servers, network connectivity and storage access Shared Infrastructure Unified control for today’s heterogeneous data centers Multi-vendor Support

26. Dell PowerEdge brand promise Consistently Delivering: Unrelenting focus on quality and reliability proven through award-winning Customer-inspired design High performance, intelligent platforms with embedded systems management and validated solutions Virtualization-enabled systems built with industry leading energy efficiency for controlled cost Customer-inspired Design Simplified Systems Management Energy Efficiency Fail-Safe Virtualization

27. PowerEdge Server PortfolioCovering Enterprise IT needs from basic to specialized computing M-Series M1000e, M605, M610 M710, M805, M905, M610x, M710HD, M910 Ultra Dense More Specialization R210, R410 R610, R310 R815, R805 More Density Virtualization Expandability Density R910 T110 R710, R510 R715, PE 2970, PE 2970 ES T310, T410 T110 R905, R900 4-Socket More Expand- ability T610, T710 More Basic R810 Application Complexity

29. Storage Consulting

30. Global Infrastructure Consulting ServicesNX300 RD1000

31. DELL – A STORAGE LEADER Magic Quadrant for Midrange and High-End Modular Disk Arrays