Clayton is an author, speaker and founder of a number of marketing brands. Marketing Director and managing partner of numerous successful online marketing brands. He's been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years. Clayton is passionate about communicating the impact that technology has in online marketing, and how inbound marketing helps achieve goals for brands, their families and their communities. Clayton helps manage a group of employees who he believes are capable of disruptive leadership that can help change the face of online marketing. He believes people are far more capable than they think they are given the right encouragement and help. He’s managed thousands of online marketing campaigns across the globe, helped start ups be profitable in three different countries for over 10 years. Specialties: SEM, SMO, Reputation Management, Search Engine Optimization

1. 1
Doubling Traffic
Road to doubling traffic from
SEO in 3 months
Clayton Wood

2. 2
Clayton Wood
I’ve done a bit of SEO, founded and grown two SEO agencies both to over 200 employees. Endless Rise in 2011
and SEO Reseller in 2014. I’ve managed over 1,000 SEO projects, watch rankings for around 60,000 keywords
and have operated projects across the globe.
I like hacking stuff, especially SEO. Today we’re going to show you some interesting hacks I’ve learned to
dramatically increase rankings. Stay focused, and let’s get into it.

3. 3
Road To Doubling Traffic in 90 Days
Follow these exact steps to double your rankings & traffic
Hack 1
You’re not following Google’s mantra
and it’s hurting your traffic.
Hack 2
Google’s secret communication portal
they reward you for using.
Starting Line
Google Analytics monthly traffic stats
SEM Rush for ranking stats.

4. 4
Hack 3
Steal the traffic from the major
competitor in your space.
Hack 4
A rising (keyword) tide raises all ships.
The keyword roadmap is already there.
Hack 5
Scaling the un-scalable SEO tasks and
the tools to do it with.
SEO effort is in a constant state of momentum either of ranking/traffic increase or decrease. This momentum is directly effected by the efforts
of you and your team and are supported by outside factors like backlinks, on page optimization and social media.

5. 5
1 2 3 4
90% and up
Compression
Responsiveness
Rendering
Hosting
UX
85% and up
Server Response
Javascript
Caching
80% and up
Minifying Elements
Image Size
HTML
75% and up
Broswer Behavior
HTML
CSS
Page Speed Effects 2 of Google’s Ranking Signals
“search results for the resources having longer loads times can be demoted.” - Google

6. 6
Clients have seen a 50% increase in rankings from correcting these errors. This should be a monthly check done by an SEO or
developer on your team and are some of the fastest ways to increase rankings and traffic quickly.
Constantly Check Errors
If there are errors Google
may not even have the pages
in their index.
Encourage Google To Index
This is a ranking killer
that’s happening on a lot of
sites.
Take Up More Real Estate
Encourage to display your
most converting pages in
search results.
Faster Loading With Schema
Testing shows Google ranks
structured data higher.
Sitemap
Highlighter
Site
Links
Errors
Over 75% Of My Customers Weren’t Using GWT
This is our one shot to communicate with Google bot, and open communication is key!

7. 7
Tier 1 Content
Review or Blog
Tier 1 Media
Website
Tier 2 Infograph
Tier 2 Feature
Tier 2 Publication
Tier 2 Press
The hack is in the source of the TLD the inbound link is coming from. It should be the same as your competition (and more quantity).
Anchor text must be diversied and synthsized randomly to cover a family of related phrases. Keyword phrases should always have the root word in
them.
All links have to be coming from TLDs in a good neighborhood (Check backlink portfolio health with SEM Rush).
Workflow For Stealing Competitor Traffic
Layer this process like a funnel and make sure you have a lead magnet

8. 8
Keyword Calendar
Use for blogging on your
site (3-5 keywords) per
blog post.
Anchor Text
80%
Consistency
95%
Indexing
70%
Ahref
95%
Rising (keyword) Tide Raises All Ships
Here’s how to find the fastest, easiest way to improve keyword rankings

9. 9
This hack starts and stops with an intern, VA or a combination of tools. Getting the linkable content in right hands is simple. Use
customer personas on your potential linking assets, find where they are, and put the content in front of them.
Scaling The Un-Scalable
Create an assembly line of syndication for maximum back links

10. 10
Here’s the deck
Presented by: Clayton Wood
ClaytonWood@gmail.com