1. Engaging online – lessons and experiences from the UK's first corporate blogging portalSimon HendersonDirector of Corporate Responsibility & Internal Communications at Centrica

2. Engaging onlineExperiences from a corporate blogging portal Simon Henderson Centrica 19 November 2009

3. Centrica.com

5. A dynamic platform for big energy issues

8. Tech savvy

9. Encouraged comments

11. Experts from around the business

13. Direct dialogue with stakeholders

16. Not just press releases

20. Find ways to measure the impact

21. Start relatively small and safely

22. Target one audience at a time

23. Work closely with legal and media colleagues

26. Monitoring system worked

28. The lessons Don’t expect miracles relatively low hit rate / comments need to manage expectations low initial engagement BUT stakeholders appreciate it

29. Summary – so far, it’s been a success Centrica Views – a FTSE100 integrated blogging platform Rising interest @ 3,500 views per month CR web chat – 26 questions in 1.5 hours Issues handled Beginning to be integrated into our way of working