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Facebook for Nonprofits

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David Griner
David Griner

A brief overview of how nonprofits can leverage the popularity and resources of Facebook.

TecnologiaEconomia e finanças
1 de 26
A Field Guide to Facebook for Nonprofits By David Griner Social Media Strategist Luckie & Co. TheSocialPath.com
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The Why of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Why of Facebook ,[object Object],[object Object],[object Object],[object Object],Source: ComScore, Aug. 12, 2008
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The Who of Facebook
The Who of Facebook • 56% of American users are female •  Average age is about 23 • College demographic (18-21) is largest at 33% • Users over 30 are joining faster than those under 30 Sources: The Face of Facebook (TechnoMarketer, Sept. 15, 2008), Facebook social ad stats, CPMAdvisors.com
Source: The Face of Facebook (TechnoMarketer, Sept. 15, 2008 )
The Who of Facebook • Alabama users: 379,640 • Birmingham users: 74,260 • Tuscaloosa users: 31,840 Source: Facebook social ad stats (Sept. 24, 2008)
The How of Facebook
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Thanks for your time.

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Facebook for Nonprofits

  • 1. A Field Guide to Facebook for Nonprofits By David Griner Social Media Strategist Luckie & Co. TheSocialPath.com
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  • 9. The Who of Facebook
  • 10. The Who of Facebook • 56% of American users are female •  Average age is about 23 • College demographic (18-21) is largest at 33% • Users over 30 are joining faster than those under 30 Sources: The Face of Facebook (TechnoMarketer, Sept. 15, 2008), Facebook social ad stats, CPMAdvisors.com
  • 11. Source: The Face of Facebook (TechnoMarketer, Sept. 15, 2008 )
  • 12. The Who of Facebook • Alabama users: 379,640 • Birmingham users: 74,260 • Tuscaloosa users: 31,840 Source: Facebook social ad stats (Sept. 24, 2008)
  • 13. The How of Facebook
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