Y Combinator Startup Class #7 : How to Build Products Users Love (Part 1)
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Slide utilisé dans le cours n°7 de la Y Combinator Startup Class de Standford (http://startupclass.samaltman.com/) donné par Kevin Hale. Publiée sur slideshare pour pouvoir être intégrée à l'article http://startupeers.co/y-combinator-startup-class-7-how-to-build-products-users-love-part-1/
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Y Combinator Startup Class #7 : How to Build Products Users Love (Part 1)
- 1. How to Build Products Users Love
- 6. W2006
- 10. Education Research Real Estate Healthcare Marketing Sales Banking St uden ts Designers Engineers St art up s Non-Profits Small Businesses IT
- 17. 676% 29,561% Average Startup $25.3 M Wufoo $118K
- 19. We were fanatical about creating meaningful relationships with our users.
- 20. New Users :: Dating Existing Users :: Marriage
- 26. Homepage Landing Pages Plans / Pricing Login Signup
- 27. First Email Account Creation Blank / Starting Interface Login Link Ad Link First Support
- 28. atarimae hinshitsu miryokuteki hinshitsu
- 43. Resources HTML Email Templates Chimplets MailChimp Research Academy Videos Experts Transactional Email Email on Mobile Devices Email Marketing Field Guide Getting Started With MailChimp MailChimp Mobile How to Manage Your List MailChimp For High-Volume Senders MailChimp International MailChimp Guides Log In Prriicciinngg FFeeaattuurreess Reessoouurrcceess Suuppppoorrtt Blloogg Enter your search ! MailChimp Mobile How to Manage Your List MailChimp For High-Volume Senders MailChimp International How to Use Hairball How To Use Google Analytics With MailChimp How to Select an Email- Marketing Agency Spam Lawsuits Understanding Reports Email Security How To Use Templates MailChimp For Designers
- 50. iPhone App Android App Wordpress Plugin
- 52. John Gottman
- 53. 15 Minutes = 85% 1 Hour = 94%
- 54. Everyone fights.
- 55. Cost / Billing Users’ Clients Performance Roadmap Others Money Kids Sex Time Others
- 56. 100% 10% 7% 5% 1% .3% Website Visitors Signup to Trial Login to Account Active Users Paying Users Staying Users
- 57. Software engineers and designers are often divorced from the consequences of their actions.
- 58. Before Launch 100% Create Software
- 59. Create Software Customer Support Business Crap Crap Hiring Crap Fix Crap After Launch
- 60. Responsibility Accountability Humility { Software Development
- 61. S D D Support Driven Development
- 62. You make everyone do customer support.
- 64. 1 Support Responsible Developers and Designers Give the Best Support
- 67. The Four Horsemen Criticism Contempt Defensiveness Stonewalling
- 68. +500,000 users ~5 million people ~400 issues +800 emails 7-12 minutes
- 69. Joe Gebbia
- 73. 75.8% 78.1% Emotional State Browser Type
- 74. Confused 8% Panicked Angry Excited Upset Worried 44% 4% 22% 11% 12%
- 75. 2 Support Responsible Developers and Designers Create Better Software
- 77. Direct Exposure Minimum Every Six Weeks At Least Two Hours
- 78. Knowledge Spectrum None All Current Target Knowledge Gap
- 84. ? What happens when you make everyone responsible for giving remarkable support every single week?
- 85. 21,000 15,750 10,500 5,250 Jun-06 Dec-08 Jun-11 Subscribers New Users Downgrades
- 86. 400 300 200 100 0 Wufoo Support Requests 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 2 4 6
- 92. We made everyone say thank you.
- 99. Best Price Best Product Best Overall Solution