Tableau Customer Conference, The Hague, Netherlands, 2014

1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1Cisco Confidential 1
Naznin Shroff, Gregory Lewandowski
May 20, 2014

2. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Naznin Shroff
Senior Manager
Innovation, Performance
Management & Analytics CoE
Gregory Lewandowski
Senior Manager
Analytics CoE & Data
Visualization (@lewandog)

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Introduction
Governing Body
Analytics CoE
Lessons Learned
Q&A

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5. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
Cisco designs,
manufactures, and sells
networking and other
products related to the
communications and
information technology
industry worldwide.
John Chambers’ (CEO)
stated goal is to be the #1
IT company in the world.

6. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
Business
Intelligence
Engineering
Marketing
Sales
Finance
Supply Chain
Human
Resources
Information
Technology
Custom BI solutions
propagating within
functions
1
BI skills dispersed in
pockets throughout
the enterprise
2
Inconsistent tools,
processes, and
approaches being used
3
Data multiplying in
silos in offline tools
and systems
4

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Business
Intelligence
organization
formed
under CFO
Business
Intelligence
organization
moved to
COO
Integrated
functional
and regional
teams to
optimize
operational
efficiencies
Corporate
Initiative
Create Global
Shared
Services
Organization in
Operations
Corporate
Initiative
Business
Intelligence
under the
spotlight
Vision
Analytics is
differentiator
and driver of
growth for
Cisco

8. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
Vision: Accelerate Cisco’s competitive advantage by understanding
the past, managing the present, and changing the future.
Enterprise
information
management,
data quality,
architecture,
policy &
governance
Governance
CoE for
analytics and
innovation,
including data
visualization
Analytics CoE
Establish and
cultivate
strategic
relationships
with business
functions
Customer
Data supply
chain,
solutioning &
execution of
delivery
services
Delivery

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Early Foresight: No mantle of authority
The Perfect Storm: X-Functional
alignment issues for Co. KPI’s
Formed interim cross-functional
Steering Committee
Expand formal governing body
Charter and Structure
Robust Collaboration: Crisis resolved
Longer Term Opportunity: To steer the
BI/Analytics strategic direction for Cisco
Operational
cadence establishedValue
Maturity

11. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
SVPs&VPs
Steering Committee
• Provide direction and sponsorship for company wide Business Intelligence priorities
• Actively promote data driven decision making
• Hold Operating Body accountable to commitments; serve as escalation authority.
Participation level: Sustaining 80+% active participation across high profile leaders of the Co. for over 7 Quarters
Quarterly cadence
Sr.Directors
Operating Committee
• Execute on direction from Steering Committee
• Drive cross functional priority alignment
• Facilitate change management & adoption
Monthly cadence
Steering Committee and Operating Body as Governing Structure
Representation across all business functions

12. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
• Created excitement around BI
and Analytics at Cisco
• Passionate Sr. leaders across
functions steering direction for
the Enterprise
• Change culture and drive
Enterprise transformation
mindset
• Yielded prioritization of key BI
/ Analytics initiatives across
Cisco – Analytics CoE among
TOP 5
Analytics
CoE
Corporate
Hierarchies;
Master Data
Management &
Governance
Application
Consolidation &
Governance
New Business
Models
Enablement
Relationship
Management
(Customer,
Partner, Supplier,
Employee)
Top BI /
Analytics
Priorities

13. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

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From hampered
to happy
From functional to
cross-functional
From idea to
execution
Moving from
information to
understanding
Old School
Traditional BI
delivery
models…and
processes
Differentiating data
communication
Interactive
Immersive
Anybody can be a
“Data Producer”
Focus on the
business
Centralized org
promoting analytics
Accelerate Cisco’s
competitive
advantage by
changing the future
 Teaching
 Consulting
 Community
building
 Leading change
 2 weeks to prod
(max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
Analytics CoE
Framework
 Too slow
 Too expensive
 Too inflexible

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Balance…Is
Self-
Reliance
Business Value Sandbox Agility
Control…Was
Gate-
keeper
Protect
Performance
Process Inflexible

16. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17
From hampered
to happy
From functional to
cross-functional
From idea to
execution
Moving from
information to
understanding
Old School
Traditional BI
delivery
models…and
processes
Differentiating data
communication
Interactive
Immersive
Anybody can be a
“Data Producer”
Focus on the
business
Centralized org
promoting analytics
Accelerate Cisco’s
competitive
advantage by
changing the future
 Teaching
 Consulting
 Community
building
 Leading change
 2 weeks to prod
(max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
Analytics CoE
Framework
 Too slow
 Too expensive
 Too inflexible

17. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
• Industry Knowledge
• Reading recommendations
• Social Media suggestions
• Videos – linked and produced
• Blogs
• Calendar of Events
• Links to Partner Communities
• Training
• Consulting

18. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
From hampered
to happy
From functional to
cross-functional
From idea to
execution
Moving from
information to
understanding
Old School
Traditional BI
delivery
models…and
processes
Differentiating data
communication
Interactive
Immersive
Anybody can be a
“Data Producer”
Focus on the
business
Centralized org
promoting analytics
Accelerate Cisco’s
competitive
advantage by
changing the future
 Teaching
 Consulting
 Community
building
 Leading change
 2 weeks to prod
(max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
Analytics CoE
Framework
 Too slow
 Too expensive
 Too inflexible

19. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
SERVER
Centrally
managed
HW & SW
resources
SUPPORT
Support and
maintenance
IT integrations
GOVERNStreamlined
engagement
2 meetings –
2 weeks
ENGAGE
Unobtrusive
Governance
& Operations BYOD
Bring your
own data
BYODB
Build your
own
dashboards
MYOD
Manage your
own
deploymentMYOL
Manage your
own learning
IT Business

20. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21
From hampered
to happy
From functional to
cross-functional
From idea to
execution
Moving from
information to
understanding
Old School
Traditional BI
delivery
models…and
processes
Differentiating data
communication
Interactive
Immersive
Anybody can be a
“Data Producer”
Focus on the
business
Centralized org
promoting analytics
Accelerate Cisco’s
competitive
advantage by
changing the future
 Teaching
 Consulting
 Community
building
 Leading change
 2 weeks to prod
(max)
 On-the-fly
enhancements
 Fanatical users
 Viral growth
Analytics CoE
Framework
 Too slow
 Too expensive
 Too inflexible

21. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22
Accelerate Cisco’s competitive advantage by understanding
the past, managing the present, and changing the futureV

22. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23
• Create a process for delivery of
“analytics ready” data
• Dream state:
1 page online request
24-48 hour turn-around for
delivery
• Manage analytics platforms
• Extract, transform, load
• Cleanse & profile data [to a point]
• Data Virtualization

23. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24
Analytics is only as good as the data –
Trust in data quality is paramount
Certified
Data
The Analytics CoE will
consume data from
approved sources
Data
Stewards
Leverage data
stewards as subject
domain experts
Feedback
Work closely with data
governance team if new policies
and/or access criteria is needed

24. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25
• Established early credibility
through DataViz community
• Carry this over for Analytics CoE
• Resource for industry best
practices and up-leveling skills
and techniques
• Virtual Community – bring
together the multitude of Analytics
teams within Cisco

25. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26

26. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27
Model
Building
Operationalize
Model
Planning
Discovery
Frame business
problem, anticipated
outcomes & value.
Assess data
requirements and
acquire data within
sandbox.
Deliver final reports
and documents and
implement models in
production
environment.
Develop data sets for
testing, training &
production. Run test
through model.
Communicate
Results
Data
Prep
Identify key findings,
quantify business value
and create executive
summary.
Perform initial data
analysis and formulate
hypothesis.

27. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28
Drive change
mindset across Cisco
towards analytics
Increase risk taking –
Fail fast and fail
often, learn, move on
Provide opportunities
for internal
development
Drive and reward
disruptive
innovation
Incorporate
industry
perspective and
outside-in thinking
Leverage
contemporary
tools

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Define Needs &
Team Composition
Develop & Retain
Discover, Attract
& Source
Define Roles

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Leverage Multiple Means to Increase Awareness
Internal & External Events, Industry Participation, Online
Community
Maximum Return on Investment
Cost Optimized, Repeatable Model for Scalability &
Process Improvement
Relationships & Expert Skills
High-Touch Client Relationship Management, Business Acumen
and Technical Capabilities in a Single Team, Strong Vendor Strategy
Tangible Value
Make Money, Save Money, Make Business Partners Happy
Drive focus towards Analytics to accelerate Cisco’s competitive advantage

30. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 31
Source: Facebook Analytics Team (Ken Rudin)
Business Benefits
Move a Metric
Change a
Behavior / Process
Change a
Product / Service
Protect or
Increase
Revenue
Increase
Profitability
Drive
Efficiencies –
Speed of
Business
Provide
Competitive
Advantage

31. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 32
Must be able
to show value
along the way
Be prepared to
find the
unexpected
Speed is
essential – get
started now
Fail Fast, Fail
Often, Learn &
Move On
Analytics Leads to
Better Questions
Change is hard –
Business relationships
are critical to success

32. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33
TOMORROW starts here.