This document discusses three types of project sponsors: overly demanding sponsors who push teams constantly, absent sponsors who are never available, and engaged sponsors who are involved early and communicate openly with the team. It suggests that the key to getting an engaged "just right" sponsor is to have a deliberate project selection process, ensure the sponsor understands change management fundamentals, and for the team to guide the sponsor using tools like a RACI matrix. Having the right engaged sponsor leads to a happy ending for projects.