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“Money was never a big motivation for
me, except as a way to keep score. The real
excitement is playing the game.“

Donald Trump
MOTIVATION / ENGAGEMANG




   FORBES
   28 Research Studies Prove the Benefits of
   Employee Engagement
   http://www.forbes.com/sites/kevinkruse/2012/0
   9/04/why-employee-engagement/
ENGAGEMANG GER…
Hur skapa engagemang?

• Extern motivation

• Intern motivation
Extern motivation =
            Pengar och hot
• Gör detta och få detta

• Fungerar

• Gaming the system

• Kreativitet?
The Candle Problem




http://www.youtube.com/watch?v=rrkrvAUbU9Y&t=4m10s
Intern motivation
• Varför? Vision. Ge mening.
• Mål! Feedback / short-term wins
• Ställ krav på individen, var tydlig med hur man gör bra
  ifrån sig
• Autonomi, hög påverkansgrad
• Att visa är att tacka = Status
• Inga dubbla budskap
VISION                   • Varför? Ge mening.




                                       • Mål!
  MÅL 1        MÅL 2         MÅL 3     • Feedback, Short-term Wins




                                       • Mål!
MÅL    MÅL   MÅL    MÅL   MÅL    MÅL   • Feedback, Short-term Wins
                                       • Autonomi , hög påverkansgrad




 AKT AKT      AKT AKT      AKT AKT     •
AKT   AKT    AKT   AKT    AKT   AKT    •
                                           Autonomi, hög påverkansgrad
                                           Feedback
    AKT          AKT          AKT      •   Att visa är att tacka = Status
 AKT          AKT          AKT         •   Inga dubbla budskap
VISION

1. http://www.youtube.com/watch?v=smEqnn
   klfYs&t=13m32s
2. http://www.youtube.com/watch?v=smEqnn
   klfYs&t=17m0s


Simon Sinek
“Feeling that they’ve contributed to something
bigger than themselves”
http://www.youtube.com/watch?v=0DJlWBQd
bIA
VISION


 “At TechCo, we strive to make the
world healthier and more sustainable
        through innovation”
VISION


“Being the best Recruitment company
             in Sweden”
VISION


  “A Computer on every desktop”
http://www.youtube.com/watch?v=Z
           OuaT9r-YVk
VISION


         Jag gillar vår Vision
https://www.facebook.com/groups/41
4251798652176/#!/groups/41425179
          8652176/?fref=ts
MÅL

Martin Luther King
http://www.youtube.com/watch?v=smEqnnklf
Ys&t=9m30s
AKTIVITETER (VALUES)

  Martin Luther King
  http://www.youtube.com/watch?v=smEqnnklf
  Ys&t=7m40s

  Gahndi
  http://www.youtube.com/watch?v=mVwCeGx
  TN-A&t=1m55s

  Apple
  http://www.youtube.com/watch?v=CaBqTYt66
  9w&t=0m4s

  Al Pacino
  http://www.youtube.com/watch?v=i3gGfs6nfv
  U&t=1m48s
Intern motivation
• Varför? Vision. Ge mening.
• Mål! Feedback / short-term wins
• Ställ krav på individen, var tydlig med hur man gör bra
  ifrån sig
• Autonomi
• Att visa är att tacka = Status
• Inga dubbla budskap
Gamification

      •   Mål! Feedback / short-term wins

      •   Ställ krav på individen, var tydlig med
          hur man gör bra ifrån sig

      •   Autonomi

      •   Att visa är att tacka

      •   Inga dubbla budskap
Gamification
            Source                 Work                                 Game
Tasks                repetitive, dull                     repetitive, fun

Feedback             once a year                          constantly

Goals                contradictory, vague                 clear

Path to Mastery      unclear                              clear

Rules                unclear, intransparent               clear, transparent

Information          too much and not enough              right amount at the right time

                     forbidden, punished, don't talk about expected, encouraged, spectacular,
Failure
                     it                                    brag about it

Status of Users      hidden                               transparent, timely

Promotion            kiss-up-o-gracy                      meritocracy

Collaboration        yes                                  yes

Speed/Risk           low                                  high

Autonomy             mid to low                           high

Narrative            only if you are lucky                yes

Obstacles            accidential                          on purpose
Gamification
            Source                 Work                                 Game
Tasks                repetitive, dull                     repetitive, fun

Feedback             once a year                          constantly

Goals                contradictory, vague                 clear

Path to Mastery      unclear                              clear

Rules                unclear, intransparent               clear, transparent

Information          too much and not enough              right amount at the right time

                     forbidden, punished, don't talk about expected, encouraged, spectacular,
Failure
                     it                                    brag about it

Status of Users      hidden                               transparent, timely

Promotion            kiss-up-o-gracy                      meritocracy

Collaboration        yes                                  yes

Speed/Risk           low                                  high

Autonomy             mid to low                           high

Narrative            only if you are lucky                yes

Obstacles            accidential                          on purpose
Gamification

• Playvox. http://www.arcaris.com/

• Bunchball. http://www.bunchball.com/

• Googla!
Gamification

Antal möten
                 Personalomsättning


      Kundnöjdhet
              Tweets

Lösta supportärenden

                       Antal samtal

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Gamification, Alexis Barnekow at MNML BRKFST #2

  • 1. “Money was never a big motivation for me, except as a way to keep score. The real excitement is playing the game.“ Donald Trump
  • 2. MOTIVATION / ENGAGEMANG FORBES 28 Research Studies Prove the Benefits of Employee Engagement http://www.forbes.com/sites/kevinkruse/2012/0 9/04/why-employee-engagement/
  • 4. Hur skapa engagemang? • Extern motivation • Intern motivation
  • 5. Extern motivation = Pengar och hot • Gör detta och få detta • Fungerar • Gaming the system • Kreativitet?
  • 7. Intern motivation • Varför? Vision. Ge mening. • Mål! Feedback / short-term wins • Ställ krav på individen, var tydlig med hur man gör bra ifrån sig • Autonomi, hög påverkansgrad • Att visa är att tacka = Status • Inga dubbla budskap
  • 8. VISION • Varför? Ge mening. • Mål! MÅL 1 MÅL 2 MÅL 3 • Feedback, Short-term Wins • Mål! MÅL MÅL MÅL MÅL MÅL MÅL • Feedback, Short-term Wins • Autonomi , hög påverkansgrad AKT AKT AKT AKT AKT AKT • AKT AKT AKT AKT AKT AKT • Autonomi, hög påverkansgrad Feedback AKT AKT AKT • Att visa är att tacka = Status AKT AKT AKT • Inga dubbla budskap
  • 9. VISION 1. http://www.youtube.com/watch?v=smEqnn klfYs&t=13m32s 2. http://www.youtube.com/watch?v=smEqnn klfYs&t=17m0s Simon Sinek “Feeling that they’ve contributed to something bigger than themselves” http://www.youtube.com/watch?v=0DJlWBQd bIA
  • 10. VISION “At TechCo, we strive to make the world healthier and more sustainable through innovation”
  • 11. VISION “Being the best Recruitment company in Sweden”
  • 12. VISION “A Computer on every desktop” http://www.youtube.com/watch?v=Z OuaT9r-YVk
  • 13. VISION Jag gillar vår Vision https://www.facebook.com/groups/41 4251798652176/#!/groups/41425179 8652176/?fref=ts
  • 15. AKTIVITETER (VALUES) Martin Luther King http://www.youtube.com/watch?v=smEqnnklf Ys&t=7m40s Gahndi http://www.youtube.com/watch?v=mVwCeGx TN-A&t=1m55s Apple http://www.youtube.com/watch?v=CaBqTYt66 9w&t=0m4s Al Pacino http://www.youtube.com/watch?v=i3gGfs6nfv U&t=1m48s
  • 16. Intern motivation • Varför? Vision. Ge mening. • Mål! Feedback / short-term wins • Ställ krav på individen, var tydlig med hur man gör bra ifrån sig • Autonomi • Att visa är att tacka = Status • Inga dubbla budskap
  • 17. Gamification • Mål! Feedback / short-term wins • Ställ krav på individen, var tydlig med hur man gör bra ifrån sig • Autonomi • Att visa är att tacka • Inga dubbla budskap
  • 18. Gamification Source Work Game Tasks repetitive, dull repetitive, fun Feedback once a year constantly Goals contradictory, vague clear Path to Mastery unclear clear Rules unclear, intransparent clear, transparent Information too much and not enough right amount at the right time forbidden, punished, don't talk about expected, encouraged, spectacular, Failure it brag about it Status of Users hidden transparent, timely Promotion kiss-up-o-gracy meritocracy Collaboration yes yes Speed/Risk low high Autonomy mid to low high Narrative only if you are lucky yes Obstacles accidential on purpose
  • 19. Gamification Source Work Game Tasks repetitive, dull repetitive, fun Feedback once a year constantly Goals contradictory, vague clear Path to Mastery unclear clear Rules unclear, intransparent clear, transparent Information too much and not enough right amount at the right time forbidden, punished, don't talk about expected, encouraged, spectacular, Failure it brag about it Status of Users hidden transparent, timely Promotion kiss-up-o-gracy meritocracy Collaboration yes yes Speed/Risk low high Autonomy mid to low high Narrative only if you are lucky yes Obstacles accidential on purpose
  • 20. Gamification • Playvox. http://www.arcaris.com/ • Bunchball. http://www.bunchball.com/ • Googla!
  • 21. Gamification Antal möten Personalomsättning Kundnöjdhet Tweets Lösta supportärenden Antal samtal