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Oracle communications data model product overview
1.
Copyright © 2013,
Oracle and/or its affiliates. All 1 rights reserved.
2.
Oracle Communications Data
Model –– PPrroodduucctt OOvveerrvviieeww
3.
Program Agenda
Market Opportunities Data Challenges Oracle Communications Data Model Overview Oracle Communications Data Model Options Customer Successes QA Copyright © 2013, Oracle and/or its affiliates. All 3 rights reserved.
4.
Service Provider Data
Challenges • Scale: Networks and systems produce billions of events per day; largest data warehouses tripling in size every 2 years • Complexity: Hundreds of systems and multiple lines of business; often result in multiple data marts data warehouses • Change: Service providers exist in a world of constant change; network technologies, regulatory, business model Copyright © 2013, Oracle and/or its affiliates. All 4 rights reserved. Billing
5.
Drive for Unification
Increasingly we are seeing Communications Service Providers who are investing in unifying their analytic data – Need for comparative metrics – a single source of “truth” A South American CSP: “Each LOB has defined a unique methodology for calculating core metrics such as customer value, network value, and churn probability. We need a single standard formula.” – Changing data requirements making existing tools obsolete A European CSP: “We are rolling out LTE this year. This means much more data from many more sources... Our old data warehouse simply won’t do.” – Desire for more comprehensive metrics which span multiple organizations A North American CSP: “We need to integrate our network reliability data with our customer data – so we can measure the impact of reliability on churn.” Copyright © 2013, Oracle and/or its affiliates. All 5 rights reserved.
6.
What the Analysts
are saying IDC Data volumes growing, but actionable insight still lacking CSPs must begin more aggressive deployment of business analytics in 2013 Must ensure proper, holistic integration of OSS/BSS platforms and processes Vendors continue to invest in analytics in 2013 and beyond Copyright © 2013, Oracle and/or its affiliates. All 6 rights reserved.
7.
What the Analysts
are saying Ovum IT trends suggest big changes in how telcos deal with customer and operational data Telcos investing in BI and advanced analytics to improve efficiency and decision making Report analyzes market and evaluates vendors “OCDM is rated among the top solutions in our technology assessmentA” Copyright © 2013, Oracle and/or its affiliates. All 7 rights reserved. Shagun Bali, Ovum – “Ovum Decision Matrix: Business Intelligence and Analytics for Telcos” January 9, 2013
8.
Evolution of Analytics
5 Intelligent Interactions • Predictive analytics based on data mining models • Who might churn next month? Fact-Based Actions • Weigh possibilities and make strategic decisions • Based on subscriber growth prediction; how should I plan network expansion next year? Performance Management • More advanced statistical analysis Predictive Forecasting Analysis Value • How is the business doing compared to last year? Compared to the plan or forecast? What if . . . Slice/Dice, Ad-hoc, Query, BI Tools • More comprehensive ad hoc querying and analysis • How much revenue did each product produce per region and customer segment? Copyright © 2013, Oracle and/or its affiliates. All 8 rights reserved. 1 2 3 4 Transactional Reporting • Predefined reports on what has happened • How are current products performing? Reporting Solution Maturity
9.
Program Agenda
Market Opportunities Data Challenges Oracle Communications Data Model Overview Oracle Communications Data Model Options Customer Successes QA Copyright © 2013, Oracle and/or its affiliates. All 9 rights reserved.
10.
Oracle Communications Data
Model (OCDM) • Enterprise wide data model for communications industry ‒ Over 1,500 tables and 30,000 columns ‒ Over 1,000 industry measures and KPIs ‒ TMF SID conformance aligned • Prebuilt mining models, OLAP cubes Copyright © 2013, Oracle and/or its affiliates. All 10 rights reserved. and sample reports • Automatic data movement across layers • Easily extensible and customizable • Usable within any source application
11.
OCDM and Oracle
DW Reference Architecture BRM Copyright © 2013, Oracle and/or its affiliates. All 11 rights reserved. 1 NCC Staging Layer
12.
Answering Business Questions
Business Areas Covered Sample Analytics Network Product Management Cost Contribution Customer Management • What is the usage behavior by customer or customer segment? • What is the dropped call rate and/or call failure rate across different regions and network elements? • Who are my top x customers from a revenue, profitability, and usage perspective? What products or offers are they using? • What is the average revenue per user (ARPU)? What is the average margin per user (AMPU)? Provisioning Activation Revenue Marketing Partner Management Copyright © 2013, Oracle and/or its affiliates. All 12 rights reserved. • What percentage of order fallout has been occurring? What are the main causes? • Which agents are making the most refunds or adjustments? Which customers have had multiple refunds/adjustments? • What has been the impact of campaigns on target revenue? How are current campaigns performing? • How does my roaming and interconnection income align with my interconnection costs?
13.
Interactive Dashboards and
Reports Understand customer acquisition and churn rates by LOB, customer type, product, etc. Monitor revenue and sales growth over time, by LOB, customer type, product, etc. Monitor dropped calls and call failures by network element, city, time, etc. Copyright © 2013, Oracle and/or its affiliates. All 13 rights reserved. Analyze order fallout and order volumes over time, by product type, order type, status, etc.
14.
Predictive Analytics Copyright
© 2013, Oracle and/or its affiliates. All 14 rights reserved.
15.
Program Agenda
Market Opportunities Data Challenges Oracle Communications Data Model Overview Oracle Communications Data Model Options Customer Successes QA Copyright © 2013, Oracle and/or its affiliates. All 15 rights reserved.
16.
Communications Analytic Applications
Analytic applications developed to run on OCDM Provide in depth analysis for core business process or topic – Social Network Analytics – Billing Analytics Applications may include one or more of the following: – Additional (more comprehensive) dashboards and reports – Additional or extended dimensional models at analytic layer, and extended/new intra-ETL scripts – Additional data mining models – Feedback mechanism to source applications Copyright © 2013, Oracle and/or its affiliates. All 16 rights reserved.
17.
Social Network Analytics
Analytic application optimized for social network analysis across large volumes of CDR data Integrated with OCDM, OBIEE, and leveraging Oracle Data Mining with specialized SNA code Features include: – Identification of social network communities – Network metrics characterizing the social graph – Network distribution information – Predictive scores for churn and influence at a node level, as well as potential revenue/value at risk – User interface targeted at business users and flexible ad-hoc reporting Copyright © 2013, Oracle and/or its affiliates. All 17 rights reserved.
18.
Billing Analytics
End-to-end analytic application developed on OCDM Leverages data fed via BRM NCC Adapters Provides comprehensive and visually appealing dashboards built w/ OBIEE Enables users to: – Understand existing business customers across all their products and services – Predict and analyze customer behavior to increase revenue and retention Reduces time, cost, risk and complexity of custom solutions Copyright © 2013, Oracle and/or its affiliates. All 18 rights reserved.
19.
BRM NCC
Adapters for OCDM • Productized integrations to OCDM – Provides a comprehensive ELT as an installable, configurable product – Extracts data from BRM and NCC applications loads to OCDM • Supports two options for data loading – Standard - data is loaded in customer-defined intervals – Real-time - data loaded into OCDM staging as transactions complete in 19 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. source applications (BRM or NCC) • Data mapped includes: – BRM: Accounts, Plans, Deals, Products, Discounts, “Subscriptions”, CDRs, Balance Impacts, Invoices, Payments – NCC: CDRs, EDRs, Vouchers, Accounts, Wallets, Balances
20.
Adapter Architecture ODI
NCC ODI or OGG BRM ODI or OGG 20 Copyright © 2011, Oracle and/or its affiliates. All rights reserved. Staging Layer • Application adapters leverage ODI for transformation to OCDM • GoldenGate supported as optional component for real-time feed to staging – Enables staging layer to be used as ODS for near real-time reporting
21.
Program Agenda
Market Opportunities Data Challenges Oracle Communications Data Model Overview Oracle Communications Data Model Options Customer Successes QA Copyright © 2013, Oracle and/or its affiliates. All 21 rights reserved.
22.
Etisalat Nigeria Solutions
Nigerian Mobile Operator Customer base of 15 million subscribers Previous BI system lacked functionality, performance and scalability Data inconsistency was critical business issue Lacked a holistic view of the business New solution consists of Exadata, OCDM and OBIEE Data loading now every 5 -10 minutes, compared to 6-8 hours previously for a day’s worth of CDRs Retrieval of data improved by 97% Copyright © 2013, Oracle and/or its affiliates. All 22 rights reserved.
23.
“Oracle Communications’ integrated
technology has greatly improved our ability to quickly and efficiently retrieve and act upon data from a variety of sources. Transactional data is processed in near real-time - taking about 45 minutes to process data for a full day, a significant improvement on the previous system that took up to eight hours. Oracle has also enabled us to offer customers relevant and personalized services, which we can make available quickly and efficiently.” Ajibola Ajia Business Intelligence Specialist, Etisalat Copyright © 2013, Oracle and/or its affiliates. All 23 rights reserved.
24.
Avea Solutions
Turkish Mobile Operator Nationwide customer base of 12 million subscribers BI/DW environment based on Oracle Implemented industry model based on OCDM Provided base benchmark to help understand data requirements Helped define their telco vision Enabled them not to have to “reinvent the wheel” Dramatically reduced time required to implement the model Copyright © 2013, Oracle and/or its affiliates. All 24 rights reserved.
25.
“ Oracle offers
the best tools for data integration and data access. We rely on Oracle’s software and expertise in each step of our process. Oracle enabled us to focus on what we really do- transform data, apply business rules, and ultimately help our customers.” Mustafa Sabri Çikrikci BI and DW Team, Avea Copyright © 2013, Oracle and/or its affiliates. All 25 rights reserved.
26.
Hong Kong Broadband
Solutions Fastest growing and second largest service provider in Hong Kong Leveraged OCDM for centralized analytics of customer market data Realized key productivity improvements Improved reporting times Enabled more targeted promotions Reduced churn to less than 1% Increased average revenue per user Link to press release: http://www.oracle.com/us/corporate/press/073149 Copyright © 2013, Oracle and/or its affiliates. All 26 rights reserved.
27.
“We needed a
versatile, integrated data warehouse architecture to improve our decision-making processes and enable our ongoing success. Oracle Communications Data Model enables our users to spend time analyzing data rather than collecting it. The results are clear in accelerated market share gains and reduced churn.” Jesse Chan Director, Hong Kong Broadband Network Copyright © 2013, Oracle and/or its affiliates. All 27 rights reserved.
28.
Program Agenda
Market Opportunities Data Challenges Oracle Communications Data Model Overview Oracle Communications Data Model Options Customer Successes QA Copyright © 2013, Oracle and/or its affiliates. All 28 rights reserved.
29.
Copyright © 2013,
Oracle and/or its affiliates. All 29 rights reserved.
30.
The preceding is
intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Copyright © 2013, Oracle and/or its affiliates. All 30 rights reserved.
31.
Copyright © 2013,
Oracle and/or its affiliates. All 31 rights reserved.
32.
Copyright © 2013,
Oracle and/or its affiliates. All 32 rights reserved.
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