Xenia Sidorenka is a Russian designer and the founder of the UseDem project. Her company's motto is: used denim jeans, use them. Xenia has over 10 years of experience in the fast fashion industry, and is continuoulsy working to change the corporate mindset from a throwaway culture to one of durability, quality and recylability. After the Nepal earthquake, Xenia also launched a project to collect used clothes from the community and provide them to children while raising funds to build a school in the area most heavily effected by the earthquake. Xenia has also been running workshops to teach kids and adults on how to recycle old jeans and make useful things out of them. In this presentation, Xenia will talk about her company UseDem, which to her is also a project about healthy relationships - with the community and with the environment.

1. UseDem
#comecomecloser
#herelovewithfreedelivery
Presented
at
Green
Drink
Forum
in
Shanghai
on
Sept
2016,
Organized
by
Green
Initiatives

28. #comecomecloser
#herelovewithfreedelivery