Richard Brubaker is the Founder of Collective Responsibility, Adjunct Professor, Sustainability and Responsible Leadership, China Europe International Business School (CEIBS) and a well-known figure in China’s sustainability space. Acting as a catalyst to driving sustainability, Richard is focused on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that China faces as the country’s economic growth accelerates. Richard has overseen the development and execution of more than 200 projects focused on solving the social, environmental, and economic challenges that are faced in Asia.

1. July 11, 2013
Natural Communities And Sustainability
Richard Brubaker, Collective Responsibility
July 2013

2. July 11, 2013
About Me

3. July 11, 2013
My Experience
200+

4. July 11, 2013
Natural Communities And Sustainability
Richard Brubaker, Collective Responsibility
July 2013

5. July 11, 2013
Finding A Balanced Model
… is difficult
Economic
Performance
Environmental
Performance
Social
Performance
Sustainability Gap

6. July 11, 2013
Social and
Environmental Failures
in China are very
personal
China’s Struggles To Find Balance
… when economic growth is priority

7. July 11, 2013
Simple truth: If you don’t care about
your community, “sustainability” as
we understand it is unachievable
Sustainability needs
“Sustainability” Won’t Be Enough

8. July 11, 2013
Natural Vs. Manufactured Communities
Natural Manufactured
Enriching Economic
Intimate Anonymous
Cohesive Chaotic
Self-Supporting Selfish
Pull Push

9. July 11, 2013
Natural Vs. Manufactured Communities
Community Centers
Church
/ Temple
Gym / club
Starbucks
Malls
Social
Media
Grandma’s
House
Residential
Community
Street CommunityParks
Museums Local Restaurants
Bars
Social
Media

10. July 11, 2013
Urbanization Destroys Natural Communities
… and catalyzes growth of manufactured environments
Sole focus on
urbanization and
consumption
impacts natural
communities
• Families are separated
• Migrants aren’t integrated
• Individuals feel isolated

11. July 11, 2013
When Natural Communities Breakdown
Sh*t happens

12. July 11, 2013
Building Urbanized Natural Communities
… to find harmonious society
Image Image
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Sole focus on
urbanization and
consumption
impacts natural
communities
• Families are separated
• Migrants aren’t integrated
• Individuals feel isolated
Focus turns to
creating urban
environments with
balanced quality of
life, rooted in
strong communities
• Families are reunited
• Migrants are integrated
• Individuals aren’t isolated

13. July 11, 2013
Rebuilding Natural Communities
Manufacturing the right infrastructure

14. July 11, 2013
Rebuilding Natural Communities
Community minded groups and businesses

15. July 11, 2013
Thank You!
Richard Brubaker
Founder, Collective Responsibility
Adjunct Professor of Sustainability, CEIBS
rich@collectiveresponsibility.org
@ChinaCSR