The document discusses three organizations and their environmental initiatives: 1) Ebn Sina Medical won the Green Retailer Award in 2009 and 2010 for their green initiatives like banning plastic bags and using bio-degradable bags and LED lights. 2) Grazyna Szymanska of Ebn Sina Medical discussed their decision to use more expensive LED lighting to reduce energy consumption and heat emission. 3) TCE QSTP-LLC was the runner-up for the Best Public Awareness Campaign for their initiative to educate students about reducing wasteful habits through audiovisuals and discussions to lower Qatar's high carbon footprint.

1. GReen scene
ebn sina Medical Tce QsTP-llc
were the runners-up in the was the runners-up in
green retailer award the best public awareness
campaign
four such towers,” he said. ing Pharmaworx products and creating QSTP-LLC, the runners-up in the Best
“Going forward, we are planning to awareness. Public Awareness Campaign.
launch a paper recycling programme inter- “Although LED lighting choice was three The award-winning campaign, accord-
nally, and to expanding the footprint of the folds more expensive than conventional ing to Dr Patel, was more of a voluntary
e-waste recycling programme.” lightings, we decided to try this option, commitment.
“Corporate partnerships on environ- because it reduces energy consumption “The Tata Climate Change Initiative
mental programmes have yielded great and minimises heat emission. It also saves conceived and hugely successful in India
benefits, and we hope to do more of this. By money, as the life span is longer and util- cannot be construed as one campaign that
partnering with Enviroserve and Aramex ity invoice values will be much less,” said has a start and a finish. It has many phases,
at the start of the recycling programme, we Grazyna Szymanska, Customer Service & but it is a continuing endeavour. TCE QSTP
enhanced our chance of success consider- Communications Manager, Ebn Sina. - LLC, taking the cue from this group initia-
ably. Partners QDVC and United Develop- tive, conceived a methodology, to make the
ment Company (UDC) entered the project aWaReness is most imPoRtant people change some of their irresponsible
shortly after launch, greatly increasing the actions in their daily living accounting to
“b
number of collection points in Qatar. We eing a part of larger TATA a large-extent the country’s carbon foot-
are discussing partnering opportunities group, TCE QSTP-LLC em- print, which is the highest per capita car-
with our corporate customers, with the ployees too got bitten by the bon footprint. This educative programme
hope that programme collection points, ‘societal responsibility bug’, at targets high-school students through an
and with them, environmental awareness an individual level. We started thinking, impressive medium of audio visuals, giv-
of participating companies’ employees and “What is it that that this young company’s ing opportunity for interaction in line with
customers, will increase exponentially.” executives can do in its new geographical their comprehensibility.
operations, that would be in line with the “That this interaction is effective, mean-
anotheR RetaileR CSR activities and the Climate Change ingful and creates an impactful in the
Policy of the Group?” We also wanted our minds of the youngsters is ensured by a re-
or Ebn Sina Medical, winning initiative to address the tenets of The Qa- view of their class curriculum. We had also
f the Green Retailer Award in
2009 encouraged the Company
to incorporate eco-planning
into their strategic business plan thus ini-
tar National Vision 2030 which focuses on
society, economy, environment and hu-
man development. Hence drawing on the
knowledge bank of the employees here, it
conceived a five-minute demonstration
capsule which points to the unconscious
wasteful habit of excessive use of tissue pa-
per and water. The message is driven home
tiating further ‘green’ steps. This resulted was thought fit to disseminate key infor- about the individual contribution of such
in the Company winning the Award in 2010 mation on the environment. We, at TCE reduction in usage. The meaning of ‘One
too. This time, they were the second run- QSTP - LLC, embarked on the programme tonne of recycled paper is equivalent to 17
ners-up in the same category. The green ac- to bring awareness among the future citi- trees’ is thus brought home. Thus everyone
tion plan for Ebn Sina was in the total ban zens of the world on the dangers of living gets a message that if you want to contrib-
of harmful plastic bags in its retail outlets, a a lifestyle that may be detrimental to the ute to greening by planting trees, then pre-
bio-degradable bags project, usage of LED environment,” said Dr Bomi Patel, General vent excessive use of trees by judicious use
lights, promoting Baltimore products, us- Manager–Business Development, TCE of paper.”
80 QataR toDay january 2011