Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing: - Facebook - Twitter - Instagram - Pinterest - LinkedIn - YouTube For more info, please visit www.graypressmedia.com

1. SOCIAL MEDIA & DIGITAL
MARKETING
Presented to the Exploits Valley Chamber of Commerce

3. GRAY PRESS MEDIA INC.
We are a digital creative
firm, crafting and designing
innovative ways to grow
local businesses!
We specialize in web design,
graphic design, social media
marketing and digital
advertising.
We work with large national
firms, small businesses and
local services groups.www.graypressmedia.com

4. DIGITAL WORLD

5. TODAY’S CHALLENGES
Strengthen our local economy by creating an
environment where local businesses can thrive, not
simply survive.
Local businesses want to build better relationships
with customers and keep them coming back!
Lack of consumer awareness on the impact of local
spending vs the impact of taking dollars to other
markets (or online). Internet convenience doesn’t
have to mean leaving the local market. Local
businesses are online too.

6. Put Your Money Where Your House Is!
Chamber started a “Shop Local, Shop Exploits”
campaign to boost local sales dollars and educate
consumers about the benefits of supporting local
businesses.
SHOP LOCAL, SHOP EXPLOITS!

7. KEEP YOUR MONEY LOCAL
SHOP LOCAL, SHOP EXPLOITS!
MULTIPLIER EFFECT: For Every $100 spent, $45 at a local store stays in your community,
but only $13 from out of area spending will trickle down.
Local spending helps:
- Create employment opportunities
- Increase municipal revenue
- Charitable support and community groups
- Local infrastructure
- Public services
Why does “Going Local” matter?
It’s about:
- Building communities that are healthier and more sustainable.
- Keeping money local and communities vibrant.
- Creating more high-quality local jobs - for our neighbours, our families and ourselves.
- Recognizing that we can’t just do it alone and that, in the end, we’re all better off when
we’re all better off!

8. THE LOCAL SEARCH
1 in 3 searches on Google is a local search.
4 in 10 people do a local search EVERYDAY.
70% of online searches will use local search to find
offline businesses.
HOWEVER: 1 in 4 small business owners report
not spending any money on digital marketing.

9. THE LOCAL SEARCH
The first place consumers go for online information
is a SEARCH ENGINE (Google, Yahoo, Bing)

10. IMPROVE YOUR LOCAL SEARCH
RANKINGS
Using the Right Keywords and Local Identifiers
(SEO).
Listing your business in Local Directories.
Blogging and being active on Social Media
Building a Steady Flow of Customer Reviews
Online Monitoring. Your customers are online
NOW!

11. LOCAL DIRECTORIES
GOOGLE - https://www.google.com/business
CANADA 411 - 411.ca
YELLOW PAGES-
businesscentre.yp.ca/local/directories
TOWN - grandfallswindsor.com/business-
directory.html
CHAMBER - http://exploitschamber.com/directory

12. COMPLETE YOUR LISTINGS
Make sure the following are correct:
Business Name
Address, Phone, Email
Website
Photos (Google listing)

13. SOCIAL MEDIA MARKETING
Facebook
Twitter
Instagram
Pinterest
LinkedIn
Youtube

14. FACEBOOK
Why Local Businesses Should Use Facebook?
Raise awareness, drive demand, boost sales. Facebook
business tools help you do it all. You can Interact and stay
top of mind with your customers.
It’s affordable.
You can promote your products and services.
Facebook AD Targeting - Age, sex, location, education,
religion, interests, politics, job title, marital status, etc. - can
be used as a filter for your marketing efforts.

15. FACEBOOK
Social ROI -is an analysis of how well your audience
engaged with your ads, and it’s measured by a
number of metrics. These include:
• Impressions - The number of times your ad was seen
• Reach - The number of individual people your ad was shown to
• Likes - The number of people who liked your ad
• Shares - The number of people who saw your ad and shared it
• Comments - The amount of comments on your ad
• Frequency - The number of times your ad was shown, on average,
to a user.
• Click Through Rate - The percentage at which a consumer saw the
ad and click through to the landing page.
• Page Likes - The number of likes generated for your Facebook page
because of the ad.

16. FACEBOOK
Small Business Facebook Page Tips
• Use keywords in the “About” section (SEO / Google Rankings)
• Claim a vanity URL (www.fb.me/GrayPressMedia)
• Choose the correct category
• Get customer reviews
• Choose appealing pictures
• Facebook Cover and Profile Picture
• Add the Facebook icon wherever you can
• Ask people in person
• Ask people online

17. FACEBOOK
What to Post on Facebook (Visual Content)
• Use pictures
• Focus on customer benefits
• Offer a deal
• Promote an offer
• Post an interesting article
• Ask a question
• Ask people to tag a friend
• Post an inspirational/funny quote
• Post a video
Track Which Facebook Posts are Doing the Best (Facebook Insights)

18. FACEBOOK

19. FACEBOOK
Facebook Ad Marketing Objectives

20. FACEBOOK
Reach - 41,000 FB Users within 50 miles of GFW.

21. FACEBOOK
Specific - Jewelry Store Example

22. Break
When we come back we’ll jump on to Twitter,
Instagram, Pinterest, LinkedIn, Youtube, New
social media channels, Customer Reviews, Online
Monitoring plus Q&A’s.

23. TWITTER
The building blocks of Twitter. You’ll need to understand the
language and terminology used so that you’re able to interact with
customers and engage in conversations seamlessly. Here are some
definitions to get you started:
TWEET
REPLY
RETWEET
LIKE
HASHTAG
MENTION

24. TWITTER
Twitter Tips for Small Business Marketing
• Choose an Appropriate Username
• Create a Brand-centric Profile
• Become a Good Listener
• Interact and Respond
• Tweet Often
• Keep Tweets Short
• Retweet and Mention Others
• Create a Content Plan
• Find Influencers
• Follow Relevant Users
• Focus on Follower Needs and Interests
• Use Hashtags
• ‘Like’ Tweets
• Integrate Twitter into your Website
• Advertise on Twitter

25. TWITTER

26. TWITTER
Twitter’s Best Kept Secret
• Twitter Search www.search.twitter.com

27. INSTAGRAM
Why your business should use Instagram
• It’s not just the “trendy” thing to do
• Visual marketing
• Enhance your branding
• Show your personality
• It’s not just for product based businesses
• Take advantage of user generated content
• It’s marketer friendly
• Drive traffic and grow your business
• It’s fun!

28. PINTEREST
Why your business should use Pinterest
• Investing in Pinterest pays off long-term
• Pinners are open to your marketing
• Pinterest influences purchase
• Pinterest drives significant referral traffic
• Pinners have larger shopping carts
• Pinterest informs you of emerging trends
• Pinners have more purchasing power than
non-Pinners
• Pinterest can help your brand fit into someone’s life
• People check their Pins while shopping in your store

29. LINKEDIN
LinkedIn for Small Business
• Fill out your page completely with all the important details of your
business.
• Highlight your expertise.
• Create a call to action.
• Include a photo.
• Optimize your profile for search.
• Post consistently.
• Create and participate in LinkedIn groups.
• Be savvy about who you connect with (and who you don't)
• Make your messages personal.
• Dive deep with trending content tools.

30. YOUTUBE

31. SOCIAL MEDIA NETWORKS

32. CUSTOMER REVIEWS
88% of Consumers Trust Online Reviews as much
as Personal word of mouth (Source: Local
Consumer Survey. All respondents are from the
USA (90%) and Canada (10%).
Facebook, Yelp, Google, Foursquare and YP

33. CUSTOMER REVIEWS
Jungle Jim’s Clarenville Reviews (Facebook,
Google, Trip Advisor, Yelp)

34. KEYWORD MONITORING
Google Alerts www.google.com/alerts
Want to track a particular topic and have all information that is newly available be
automatically delivered to you in any time frame you might specify? You can do this quite
easily with Google Alerts, a simple way to set up automatic delivery notices to yourself on
any topic you might be interested in.
For example, say you want to be notified every time your business or competitor is
mentioned online.

35. KEYWORD MONITORING
Hootsuite www.hootsuite.com Filter by Keyword to conveniently cut
through unrelated search results and focus on a particular user or
topic. This is ideal when monitoring specific subjects and even
prospecting for new customers.
For example: you own a marketing agency in NS so you would likely
set up a search stream monitoring for mentions of “Social Media
Halifax as well as Marketing & Halifax”.

36. Shhhhh! Another Insider Tip
SHOP LOCAL, SHOP EXPLOITS!
• www.popsters.us

37. Personal Branding
SHOP LOCAL, SHOP EXPLOITS!
Personal branding is so important that everyone should
spend time and effort building it. Whether you are an
entrepreneur or an employee of a company, having a
strong brand will open more doors for you and help you
make more money.
www.prestonpardy.com

38. Questions & Answers
preston@graypressmedia.com
www.graypressmedia.com