14 Polly Pearson E M C

Gravity Summit at Harvard August 31, 2009 Polly Pearson VP Employment Brand and Strategy Engagement EMC Corporation

What is an Employment Brand? … “ and those on the Inside will know that this is the ultimate place to be.” - EMC - Dr. John Sullivan

A Brand is … ,[object Object],[object Object]

Internal Collaboration Network ,[object Object],[object Object],[object Object],[object Object],[object Object]

Organic Brand Ambassadors: Home Grown Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Viral Fly Paper + Community EMC.com: EMC Careers Campus: EMC Careers EMC ONE, Culture Talk Blogs on EMC Culture & Careers Facebook: EMC Careers Twitter: EMC Careers YouTube: EMC Careers

Some of the Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“Resources” ,[object Object],[object Object],[object Object],[object Object]

Gravity Summit at Harvard August 31, 2009

14 Polly Pearson E M C

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