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Privately held business:
helping start-ups start up

A dedicated team to making it simpler to start up
Contents
Introduction                     3
The business plan and the        4
business life cycle –
what’s the big idea?
Structure – start as you mean   10
to go on
Cash – the oxygen of your       12
business
Systems and information –       14
“you can manage what you
can measure”
About Grant Thornton            15
Contact us                      15




2
Introduction




Most management literature and learning will take your
strengths for granted and focus on addressing your weaknesses.
This guide is about focusing on the strengths of your business,
on the things that count and on the factors that we believe make
the difference between success and failure.
    A quick glance at statistics from students sitting
examinations reveals that two thirds of students who fail, do so
by 5% or less. The lesson from this is quite clear:


  “The gap between success and failure is
small – small things matter.”
   While starting your own business is more complex and
challenging than an examination, this lesson, we believe, is
fundamental to the success and profitable commercialisation of
your business idea – small things matter.
   In this guide designed for start-ups and early stage businesses,
we focus on the four cornerstones of a successful start-up:
1	 The business plan and the business lifecycle – what’s the big
   idea?	
2	 The structure – start as you mean to go on
3	 Cash is the oxygen of the business
4	 Systems and information – what you need to measure so
   you can manage

It is important to understand how your business will progress
through the different stages of the business life cycle. Each
successful stage of the development of a business provides new
challenges. As the saying goes:


   “Anyone can run a small business and
anyone can run a large business. The hard
bit is getting from small to large.”

Tony Markwell
National Head of Privately Held Business Services
Grant Thornton Australia




                                                                      3
The business plan and the business
life cycle: what’s the big idea?




Why prepare a business plan?                   parties, including investors, banks and   •	 what do you want to achieve?
Planning is fundamental to business            government agencies, of the potential        −	 what is your unique selling point?
success. It is the key to getting things       viability of the business.                   −	 why would customers buy from
done and making things happen. A                   Following the K.I.S.S. principle            you?
business plan is an operating tool that will   (Keep It Simple, Stupid!), a business     •	 how do you intend to achieve your
help you manage your business, its day-        plan should be easy to read, easy to         goals?
to-day operations and guide you towards        understand and easy to follow.               −	 what are the key milestones?
success. It is the first marketing aid that        The best business plan answers the       −	 what are the critical success
you will use to convince interested third      following questions:                            factors/barriers to achieving your
                                                                                               goal? What are you going to do
                                                                                               about them?
                                                                                         •	 what funding is required to achieve
“If you fail to plan, you plan to fail.”                                                    your goal?
                                                                                            −	 which milestones will the first
                                                                                               fundraising achieve?

                                                                                         Many business owners engage advisors to
                                                                                         assist them with their business plan to the
                                                                                         extent that it ends up taking on a life of its
                                                                                         own and developing into something that
                                                                                         is not truly theirs. It is important that you
                                                                                         keep a firm reign on your own business
                                                                                         plan. No-one else should understand your
                                                                                         business and its goals as well you do.
                                                                                              Preparing a business plan will help
                                                                                         you identify potential problems and
                                                                                         implement appropriate solutions before
                                                                                         they arise. A business plan is necessary
                                                                                         as it:
                                                                                         •	 gives business owners a current
                                                                                              assessment of the business as well as a
                                                                                              roadmap for the future
                                                                                         •	 helps a business grow; both
                                                                                              organically and through outside
                                                                                              funding
                                                                                         •	 provides up-to-date business
                                                                                              information to secure financing;
                                                                                              ranging from an overdraft facility or
                                                                                              bank loan to venture capital funding.


4
What’s in a business plan?
The main elements of a business plan include:

 Executive summary                            an overview of your business and its potential
 Background and description                   the rationale behind the business
 Management and organisational structure      how your business will be organised and managed
 Market research and the marketing plan       a comprehensive analysis of market potential and
                                              dynamics
 Pricing strategy                             analysis on the price point chosen and its affect on the
                                              image of the product or services provided – details of
                                              overall gross profit and gross profit per product
 Channels of distribution                     the geographic area - whether it is better to sell directly,
                                              through retail outlets or wholesalers
 Product/service promotion                    advertising, personal selling and sales promotion
 Sales management                             details of sales team and track record – the selling
                                              methods that will be employed – the sales volume
                                              and activity targets – length of the sales process –
                                              procedures in place for handling customer complaints
 Sales forecasts                              a sales forecast on which monthly cash flows and
                                              budgets can be based should be prepared
 The operations plan                          this section should describe the type and function of the
                                              equipment you are buying so that the reader will have a
                                              clear image of your operational environment
 Three-way forecast projecting                projected results for the business demonstrating initial
 • Profit & Loss Statement                    capital required, break-even point, potential return on
 • Cash Flow                                  investment and over what period
 • Balance Sheet



 It is crucial to clearly demonstrate the          Less is more
financial viability of the business. If you        Key milestones should be identified by
incorporated the above elements into               setting out what you intend to achieve in
your business plan, you have the basis             0 to 6 months, 6 to 12 months and greater
of a good, workable plan which can be              than 12 months. There should be no
reviewed and modified as your business             more than four milestones in each period.
progresses. This is also an excellent                  A short, concise yet comprehensive
document which can be presented to                 business plan is much more effective
the relevant government agencies and               than say, a 100 page business plan that
funding organisations.                             incorporates too much information. The
                                                   lengthier the business plan, the more likely
                                                   it will lose focus on the things that matter.



                                                                                                             5
Tools that can help
There are many simple techniques to                                                             Positive                            Negative
strategically develop your business idea.
We recommend using the following:                                                   Strengths                           Weaknesses
                                                                                    •	 technological skills             •	 absence of important skills
SWOT analysis* – critiques the                                                      •	 leading brands                   •	 weak brands




                                                                 Internal factors
business’s Strengths and Weaknesses                                                 •	 distribution channels            •	 poor access to distribution
internal to the business, and the                                                   •	 customer loyalty                 •	 low customer retention
Opportunities and Threats external to                                               •	 production quality               •	 unreliable product/service
the business, using a balanced scorecard                                            •	 scale                            •	 sub-scale
approach. An example of this model is                                               •	 management                       •	 management
outlined below:




                                                                                    Opportunities                       Threats
                                                                                    •	 changing customer tastes         •	 changing customer tastes
                                                                                    •	 liberalisation of geographic     •	 closing of geographic markets
                                                                 External factors




                                                                                       markets                          •	 technological advances
                                                                                    •	 technological advances           •	 changes in government politics
                                                                                    •	 changes in government politics   •	 tax increases
                                                                                    •	 lever personal taxes             •	 change in population age-
                                                                                    •	 change in population age-           structure
                                                                                       structure                        •	 new distribution channels
                                                                                    •	 new distribution channels




*Barney, Jay. Gaining and Sustaining Competitive Advantage. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2002.




6
Porter’s Five Forces** – analyses
the business’ external environment by                                                                  Threat of
looking at the position of its’ suppliers,                                                             new entry
buyers, competitors, threat of substitute
goods and threat of new entrants. It helps
in portraying the business visually. This
model is summarised below:



                                                                                Supplier             Competitive                     Buyer
                                                                                 power                 rivalry                       power




                                                                                                       Threat of
                                                                                                      substitution




 Threat of new entry                 Buyer power                          Threat of substitution   Supplier power               Competitive rivalry
 Time & cost of entry                No. of customers                     Substitute performance   No. of suppliers             No. of competitors
 Technology protection               Competitor differences               Cost of change           Uniqueness of service        Quality differences
 Specialist knowledge                Ability to substitute                                         Size of suppliers            Switching costs
 Barriers to entry                   Size of each order                                            Ability to substitute        Customer loyalty
 Economies of scale                  Cost of changing                                              Cost of changing             Cost of exit
                                     Price sensitivity




Conducting both a SWOT analysis and                          More than words                                    idea off the ground will only come with
Porter’s Five Forces in your business plan                   Your business plan needs more than just            experience – for some a catch 22. The
will help highlight the critical success                     words. You need a committed person/                backers need to believe that you are
factors of your business. In addition, key                   team who are going to make it all happen.          the only one who can make this work
barriers to success will be identified and                       As the promoter of the business                and work profitably. This, ironically, is
plans to remedy these must be then put                       idea you have to get people/funders                exactly the opposite to how an acquirer
in place before the business idea gets off                   interested. Firstly, they have to believe          will feel if you are trying to sell the
the page or the business plan is circulated                  in the product and, secondly, and more             business once it has been successful.
to a third party.                                            importantly, they have to believe in you.              Researching the market, and really
                                                             You are the one to build a team, to make           understanding and communicating
                                                             it happen, to make the hard decisions and          what’s different about your product, will
                                                             to convince new customers to go with an            contribute to building belief. So too will
                                                             unproven product.                                  an honest use of SWOT and Porter’s Five
                                                                 A lot of what’s needed to get the              Forces.




**Porter, M.E. (1980) Competitive Strategy, Free Press, New York, 1980.




                                                                                                                                                         7
The business life cycle:
where do you fit in?

           Founder’s
                                                             Competition                                        Technology
            Passion
Value $




                                                                                                                  Growth




                                                           Established



          Start Up
                                                                Time




             Start-up stage                            Establishment stage                               Growth stage


Starting a business can be exciting,         Getting the right business mix and            Grant Thornton understands the need
challenging, fun, frightening and            model to meet your aspirations requires       for tailored growth strategies that deliver
rewarding – often all in a single day.       strategic planning.                           results. We have a robust appreciation
This can be an emotional time for most           Planning highlights important             of the factors that govern growth and
business owners.                             issues that will have an impact on your       profitability.
    Your business deserves every             company’s performance. Issues such as             A business health check allows the
chance to succeed. Grant Thornton has        structuring, asset protection, financial      owner to gain an insight into how the
partnered with many new businesses           and working capital modelling and             business is performing against its goals
to help them get off to the right start.     regulatory requirements are crucial to        and previous planning. We also advise
From the outset (and regularly over time)    your future success.                          on tax planning and asset protection
Grant Thornton guides clients through            Most importantly we challenge our         throughout the growth phase.
an intensive strategic planning process.     clients to consider the exit stage right          We assist clients to manage cash flow
During this time we challenge our clients    from the start. What is the purpose of the    carefully. Businesses that experience
as to their preconception of the business,   business? What is the exit strategy for the   rapid growth risk using existing cash
where they see their future, their goals     owner?                                        reserves to fund that business, ultimately
and how they expect to achieve them.             The benefits of planning are realised     ending up with no cash for day-to-day
                                             when the owner decides to sell their          operations. Our specialists provide
                                             asset. Creating a saleable business from      solutions and expert advice tailored to
                                             an early stage will allow you to work to      your needs, ensuring that you stay out of
                                             maximise its value at the time of exit.       the red.




8
In or Out?


                                                        Take Off

        Maturity




             Maturity stage                                   Exit option                                Where to next?


You have built your business into what         The decision to sell or exit from a          Not only do we help to minimise your
it is today. You may then question “what       business can be an emotional and             tax obligations from the sale but also
else do I want to accomplish?”                 stressful one. For most business owners      help you to extract and invest your well
     Should I seek additional funding to       it will represent the culmination of a       earned wealth through our transaction
expand overseas? Do I have the drive to        lifetime’s work, the payoff for years of     support and wealth management services.
expand my business into new markets?           effort and dedication. We can support            Deciding how and where to invest
Have I achieved my business dream?             you throughout the process, from your        your wealth can be a daunting task.
     Through a strategic assessment, we        initial decision to resolution.              Our independent financial advisors will
identify where your business is and where           Ensuring that you sell your business    develop an investment strategy tailored
it is likely to go. Collectively we help you   to the right owner at the right time and     to suit your needs – a strategy that allows
develop a clear plan to achieve your goals.    for the right value is essential. Exiting    you to be in control of your finances.
     Our unique approach takes into            a business needs to be timely and well           Time to relax? Time to holiday? Or
consideration tax planning, structuring,       planned. We ensure that our clients and      time to start a new business venture?
financing, working capital management,         their businesses are ready emotionally,          Whatever your decision, we are here
wealth extraction and succession               professionally and financially before        to help you every step of the way.
issues. Critical to the maturity stage is      entering into the sale process.
succession planning or an exit strategy.            Grant Thornton’s experience in
     Succession planning may not be about      grooming a business for sale has helped
immediate exit, but is designed to prepare     secure hundreds of millions of dollars for
the business for a ‘sale’ where you            business owners. We make the value of
determine the timing. It’s putting in place    the business instantly recognisable to a
the right mechanisms for the business to       potential buyer.
run profitably and to increase its value.


                                                                                                                                      9
Structure – start as you mean to go




In the business start-up environment,            of the individual at marginal tax rates.         exit of an existing partner and a new
it is easier and relatively inexpensive       •	 the 50% CGT discount can be                      partnership is created on the inclusion
to get the structure right at the start.         accessed on the disposal of assets held          of an additional partner
The alternative is to reverse out of an          for more than 12 months.
existing structure at a later date which      •	 the existence of the business is tied to     Trusts
could result in additional expenses,             the proprietor.                              A trust is a legal relationship where one
cause disruption to the business and                                                          party (known as the trustee) holds and
is generally a waste of an enterprise’s       Partnerships                                    manages property (for example business
resources and time. The most successful       A partnership is one of the most popular        assets) for the benefit of another party
businesses are those that are built to grow   business structures employed by people          or parties (known as the beneficiary).
or sell from the start.                       who own a small business. Partnerships          The trustee has control over the trust
     When deciding on a structure             take on the characteristics of the individual   and its assets, but must fulfil its fiduciary
the following key issues need to be           partners and therefore benefits can include     relationship to the beneficiaries.
considered:                                   significant tax advantages, flexibility and         The trust is established or ‘settled’
•	 control                                    operational ease. Partners can include          by the settlor and is governed by the
•	 ownership                                  individuals, companies or trusts.               trust deed. The trust deed sets out the
•	 taxation                                       A partnership is defined as a               terms and conditions under which the
•	 asset and wealth protection                relationship between two or more                trust is established and maintained. The
•	 exit options and succession strategies     persons or entities carrying on a               settlor is independent of the trustee and
                                              business with a common view of profit.          beneficiaries of the trust.
The following provides a brief outline        Partnerships are often utilised mostly
of the structures commonly used by            by people in professional practice (i.e.        Key points include:
businesses operating in Australia.            Doctors, Lawyers and Accountants).              •	 a trust is not a separate legal entity
                                                                                              •	 the trustee is legally responsible for
Sole Traders (Sole Proprietors)               Key points include:                                the trust and will enter contracts, own
A sole trader structure is where the          •	 partnerships have greater access to             assets and incur liabilities on behalf of
business is legally and beneficially owned       funding than sole traders as partners           the trust
and operated by an individual in their           are able to pool their financial             •	 there are many different types of
own name. This structure is simple but           resources                                       trusts in existence. Common trusts
can be inflexible.                            •	 partners are jointly and severally              used to hold business assets include:
                                                 (individually) liable for the debts and         −	 discretionary (family) trusts
Key points include:                              actions of the partnership and this             −	 unit trusts
•	 finance options are limited                   liability is unlimited.                         −	 hybrid trusts
•	 the structure offers no liability          •	 the partnership is established and
   protection, potentially putting at risk       governed by a partnership agreement          Each of the above trusts has unique
   other assets held in the individual’s      •	 partnership profits/losses are shared        characteristics, particularly in relation
   name; which can be minimised by the           by the partners and are taxed at the         to the distribution of the trust’s income
   use of the appropriate insurance              individual partner level                     and capital. Regardless of the trust type,
•	 business profits are taxed in the hands    •	 the partnership is terminated on the         trusts commonly distribute their income


10
to their beneficiaries. The treatment of       •	 there is a distinct separation between    Tax concessions – expenditure on
the distribution of income is as follows:         management (directors) and their          research and development (R&D)
•	 undistributed trust income is taxed            owners (shareholders). The directors      For start-up businesses looking to engage
    in the hands of the trustee at the top        and shareholders can be changed at        in eligible research and development
    marginal tax rate                             any point in time without creating a      activities, a company structure is required
•	 distributed income is taxed at the             sale or transfer of the business          to access the attractive R&D Tax
    beneficiary level                          •	 companies pay tax at a flat rate          Concession. The R&D Tax Concession
•	 discretionary trusts have the ability          (currently at 30%) and the 50% CGT        is the Australian Government’s main
    to distribute income to beneficiaries         discount is not available for assets      incentive to increase research and
    to maximise differentials in their            that they own. (Share sales however       development.
    marginal tax rates                            may attract the 50% discount                   The aim of the R&D Tax Concession
•	 losses remain undistributed and are            depending on the shareholder).            is to make eligible companies more
    carried forward in the trust and offset    •	 after tax profits are paid out to         internationally competitive by
    against future profits                        shareholders as dividends, while          encouraging innovative products
                                                  losses are trapped in the company and     processes and services and by promoting
Generally, a trust will have an effective         offset against any future profits         technological advancement and strategic
life of 80 years from the date of              •	 companies have an indefinite life         R&D planning.
settlement. The trustee can be resigned at                                                       R&D is defined to include systematic,
any point in time and replaced by a new        Each of the above structures has its         investigative or experimental activities,
trustee, effectively changing control of       advantages and disadvantages, and in         which involve innovation or high levels
the trust without an asset sale or transfer.   many situations, a combination of these      of technical risk, and are carried on for
                                               structures is used by start up businesses.   the purpose of acquiring new knowledge
Companies                                      For example - a trust with a corporate       or creating new or improved materials,
There are two main types of companies:         (company) trustee, a partnership of trusts   products, devices, processes or services.
•	 Private (proprietary company)               or a company whose shares are held by             The current R&D Tax Concession
   – a company with less than 50               a trust.                                     offers a tax deduction of up to 125% of
   shareholders with shares that can                                                        expenditure incurred on R&D activities.
   not be offered for sale to the general      Names and registrations                      An R&D Tax Offset is also available
   public.                                     Deciding on the appropriate structure        for companies with the required R&D
•	 Public (either listed or unlisted) –        is only part of the process. A name for      expenditure.
   a company with shares that can be           the new entity and a trading name will            It is proposed that the R&D Tax
   offered to the general public are           also need to be determined. The trading      Concession and R&D Tax Offset are to
   uncommon for start up businesses.           name will need to be registered with the     be replaced by an R&D Tax Credit. For
                                               respective state business offices. A name    companies with an aggregated annual
Key points includes:                           search is required to be completed with      turnover of less than $20 million, a 45%
•	 companies have the most flexible            the Australian Securities and Investments    refundable tax credit is proposed. For
   finance options compared to other           Commission to ensure that the intended       companies with a turnover of over $20
   structures                                  names are not already being used or are      million the tax credit is proposed to be
•	 funding can be arranged through             not too similar to the name of an existing   40% but is not refundable.
   the issuing of shares (equity in the        business.
   company) or through debt. For start             When you start up a business, there is
   up businesses, lenders may require          an obligation to apply for the following
   director guarantees or external security,   registrations:
   depending on the business’ risk profile     •	 Australian Business Number (ABN)
•	 they are a separate legal entity and        •	 Tax File Number (TFN)
   therefore have the ability to own           •	 Goods and Services Tax (GST)
   assets, enter into contracts and incur      •	 Pay As You Go (PAYG) Withholding
   debts in their own right                        for businesses with employees
•	 directors are generally excluded from       •	 WorkCover for businesses with
   liability in meeting the debts of a             employees
   private company                             •	 Payroll Tax for businesses with
•	 private companies are regulated                 employees and significant wage costs
   by the Australian Securities and
   Investments Commission (ASIC) in            Depending on the nature of the business
   accordance with the Corporations            being conducted, there may be additional
   Act 2001                                    registrations required.



                                                                                                                                    11
Cash is the oxygen of the business




The old adage stands – turnover is vanity,         To be financially successful, every            These days banks are more cautious
profit is sanity and cash is reality. In       good business needs management that           and concerned with bad debt and will
the current tough market, everything           plans, reviews and adjusts to the changing    need greater persuasion to lend you more
has slowed down. For most established          environment.                                  money if you need it. The banks will
businesses debtors pay less quickly,               As a business owner you need to be        focus increasingly on the quality of their
turnover has fallen, cash from profits has     able to:                                      loan book, with a strong emphasis on
reduced and banks are less inclined to         •	 have a clear understanding of              loan recoverability.
lend. In short, cash is limited. It follows,       the business’ cash flow cycle and              Treat your banker as a partner in
therefore, that cash management for a              requirements                              the business. You need your banker
start-up is of paramount importance. In        •	 be able to quantify and project            to believe in you and your product as
most cases, start-ups don’t fail because           forward business plans and strategies     much as you do. You need to get them
they are not profitable, it’s usually          •	 forecast potential financial impacts of    as excited as you are. The reality is you
because they have run out of cash.                 decisions                                 need them as part of your team, more
    The critical issues will relate to your                                                  than they need you. So the responsibility
ability to conserve and control cash,          Forecasting is also a significantly helpful   is on you to make it work.
and you need to be relentless in your          tool in deciding on what finances are              Keep them fully informed of what
attention to this. Appropriate credit          most suitable for you.                        is going on and the decisions you are
terms should be set. With suppliers they           Identifying and understanding the         making and give them lots of notice if
should be as long as possible; with your       alternative sources of finance available to   you need help. Banks only make money
customers as short as possible. There          your new business is critically important     by lending money – they want you to
should be a strong focus on the key            to sustaining its existence, particularly     prosper so they can continue to lend
metrics such as debtor days and creditor       during the early stages as your new           money to your business. Proactively
days. Stock cycles should be as efficient      business aims to establish a firm foothold    manage your relationship with them. The
as possible. Before taking on a new            in the marketplace.                           last thing a bank wants is to receive one
customer, check their credit worthiness            The following are financing options       week’s notice that you need to double
and strictly adhere to credit terms by         which a business typically considers:         your overdraft facility.
chasing payments. Resolve issues on any                                                           Don’t fall into the trap of thinking
invoices very quickly as these can cause       Banks                                         that it is up to the bank to guide you
unwelcome delays.                              Banks are the traditional source of           through any issues or problems. If you
    Your ability to forecast and budget        funding for established businesses. Where     talk to your bank early enough, they
your finances is a crucial step in the         banks lend to new businesses, borrowers       may work through the problem with
strategic planning of your business.           are often required to provide significant     you, but be very clear that the ultimate
                                               collateral such as security over personal     responsibility for resolving any issues
Importance of forecasting                      assets. Banks may also seek undertakings      falls squarely on your shoulders.
A thoroughly researched and                    from borrowers such as banking
comprehensively prepared forecast              covenants. Banks expect to understand         Venture Capital
can provide you with an effective high         the business, usually requesting a detailed   Venture capital (VC) is the provision of
level management tool to facilitate            business plan, particularly if there are no   medium to long-term finance in return
organisational planning and goal-setting.      historical trading figures.                   for an equity stake in potentially high


12
growth businesses.                             2	TradeStart
     VC investors are only interested in       	   TradeStart is a national network of
businesses with high growth prospects              export assistance offices providing
that are managed by experienced and                Export Advisors who are well
ambitious teams capable of converting              versed in the needs of exporters and
their business proposition into a                  potential exporters and skilled in
profitable enterprise.                             matters of international trade.
     The size of equity stake a VC will                	 TradeStart Managers assist small
want correlates to the potential risk              and medium sized enterprises to
and reward of the business. Generally              commence exporting or expand export
speaking, the more advanced the business           markets free of charge.
idea and the closer to generating revenue
it is, the smaller the equity stake as the     3	 Early Stage Venture Capital
risk is being reduced due to credible             Limited Partnership (ESVCLP)
business success.                              	   Start ups may wish to consider an
     The investment process, from                  ESVCLP as a venture capital source,
reviewing the business plan to actually            as these part-Government funded
investing in a proposition, can take a VC          entities have an appetite for smaller
firm anything from one month to one                investments than the VC market
year but typically it takes between three          usually provides.
and six months. The VC process is time-                	 Fund Managers registered as an
consuming and will incur some expense.             ESVCLP are entitled to flow-through
It is important, therefore, that it does not       tax treatment and its investors
distract the business and the business             (whether resident or non-resident)
promoters from their core objectives.              receive a complete tax exemption on
                                                   their share of the fund’s income (both
Government programs access                         revenue and capital).
There are a range of generous industry
assistance programs offered by various         4	 Commercialisation Australia
levels of government to promote the            	   Commercialisation Australia is an
competitiveness, sustainability and                Australian Government initiative
profitability of businesses in Australia.          that assists researchers, entrepreneurs
    The Australian and State                       and innovative firms turn ideas into
Governments will also consider the                 successful commercial ventures.
provision of investment incentives to                  Commercialisation Australia is a
strategic investment projects in limited           merit based, competitive assistance
and special circumstances where the                program that offers:
project would generate significant net             •	 Skills and Knowledge support to
economic and employment benefits for                   help build the skills, knowledge
Australia, and the respective states.                  and connections required to
    Some examples of programs that we                  commercialise new ideas. This
assist our start-up business clients to                includes:
access include:                                        −	 Up to $50,000 to pay for
1	 Export Market Development Grants                        specialist advice and services
   (EMDG)                                              −	 Up to $200,000 over two years      5	 Business Development Funds
	   An EMDG grant is a key Australian                      to assist with the recruitment    	   Most State Governments also
    Government financial assistance                        of experienced executives             provide funding to small businesses
    program for aspiring and current               •	 Proof of Concept grants of                 to support the development of
    exporters. It encourages small and                 $50,000 to $250,000 to test the           business skills, business planning
    medium sized Australian businesses                 commercial viability of a new             documentation, benchmarking and
    to develop export markets and                      product, process or service.              employee training.
    reimburses up to 50 per cent of                •	 Early Stage Commercialisation
    expenses incurred on eligible export               repayable loans of $250,000 to $2     Grant Thornton will assess the activities
    promotion activities, above a $10,000              million to develop a new product,     of start-up clients to determine where the
    threshold ($20,000 threshold from                  process or service to the stage       best fit funding options are at both State
    2010/11 FY).                                       where it can be taken to market.      and Federal levels.



                                                                                                                                       13
Systems and information:
“manage what you can measure”




Facts are friendly                                  A simple off-the-shelf package will      •	 how much cash do you have?
Having spent time and effort drawing            suffice for most start-ups to enable the     •	 is your cash flow forecasting accurate?
up a business plan, it is imperative            bank, debtor and creditor position to        •	 are your debtor days increasing or are
that you know how the business is               be kept up to date. It will provide the         you experiencing high levels of bad
performing relative to the plan and the         information needed to submit your               debt?
previously identified key milestones. An        Business Activity Statements (BAS) and       •	 are you under pressure from your
information system is needed to capture         other tax documentation on a timely basis.      creditors for payments?
this data to enable informed decisions to           A good information system will           •	 are your levels of stock increasing?
be made. Without the facts any decision         generate the figures to produce an actual
will be flawed and over time businesses         profit and loss and cash flow for the past   Your information system should be
begin to drift as there is no clear direction   and project cash flow and profit for the     simple and easy to operate. You may
or alignment with the route that should         future. It will enable you to answer the     need to customise your information
be taken.                                       following key questions:                     system depending on the nature of
                                                                                             your business and what you see as its
                                                                                             important characteristics.

                                                                                             Measuring what’s important
                                                                                             As part of the business planning process,
                                                                                             key milestones would have been
                                                                                             identified. It is important to identify
                                                                                             Key Performance Indicators (KPI) that
                                                                                             will provide feedback as to the progress
                                                                                             in achieving these milestones. KPIs are
                                                                                             agreed quantifiable measurements that
                                                                                             reflect the critical success factors of an
                                                                                             organisation. They differ according to the
                                                                                             organisation type.
                                                                                                 Whatever KPIs are selected, they
                                                                                             must reflect the organisation’s goals, they
                                                                                             must be key to its success and they must
                                                                                             be quantifiable (measurable). Typical
                                                                                             KPIs include:
                                                                                             •	 number of orders processed
                                                                                             •	 gross margin percentage by product
                                                                                                 grouping
                                                                                             •	 number of products dispatched
                                                                                             •	 wages as a percentage of turnover
                                                                                             •	 working capital requirement as a
                                                                                                 percentage of turnover


14
About Grant Thornton




Our focus is you                                  have hands-on strategic and operational        Your key
Grant Thornton has built its name on              backgrounds. Working in partnership            contacts
helping business owners achieve their             with business leaders, our role is to assist
                                                                                                 Please do not hesitate to contact
ambitions. We develop a close, long-term          in:                                            any member of our staff to obtain
                                                                                                 efficient and expert advice when
relationship with our clients. We work to         •	 achieving a clear vision of your            starting up your own business. Our
understand your needs and aspirations                 strategic goals                            leaders in each state on services to
                                                                                                 privately held businesses are:
and then tailor our services to meet your         •	 accelerating the building of business
goals. Our collaborative approach achieves            value                                      Brisbane
                                                                                                 Tony Markwell
maximum results both for the business             •	 ensuring that personal and corporate        Ground Floor
                                                                                                 Grant Thornton House
and, more importantly, the owner.                     ambitions are consistent and aligned       King George Square
    You deal directly with our directors.         •	 creating wealth for the stakeholders.       102 Adelaide Street
                                                                                                 BRISBANE QLD 4000
Our vast breadth of technical expertise                                                          T 07 3222 0200
                                                                                                 F 07 3222 0444
means you benefit from our innovative             We draw upon other technical specialties       E tony.markwell@au.gt.com
solutions. We are passionate about                such as tax planning, wealth management
                                                                                                 Perth
growing your business.                            planning and transactions expertise to         Gail Curtis
    As a member of Grant Thornton                 ensure that every aspect of your business      Level 1
                                                                                                 10 Kings Park Road
International, we have the national and           agenda is addressed.                           WEST PERTH WA 6005
                                                                                                 T 08 9480 2000
international scope to help you achieve               Outsourcing non-mission-critical           F 08 9322 7787
success, wherever your business may               operations is natural. At Grant Thornton       E gail.curtis@au.gt.com

grow.                                             we help companies with everything              Adelaide
    We empathise with the anxieties of                                                           Dale Ryan
                                                  from company formation, assurance, tax         Level 1
starting a business, from the regulatory          issues, accounting, to payroll services        67 Greenhill Road
                                                                                                 WAYVILLE SA 5034
red tape through to capital raising. We           and much more. You can even outsource          T 08 8372 6666
also understand the issues and dilemmas           your entire finance function to our            F 08 8372 6677
                                                                                                 E dale.ryan@au.gt.com
owners face when exiting a business and           skilled staff.
                                                                                                 Sydney
the many options to be evaluated. We’re               When expanding your business, you          Bill Shew
here to assist you through every stage,           need a professional services firm that         Level 17
                                                                                                 383 Kent Street
make life easier for you and help you             appreciates close relationships, regular       SYDNEY NSW 2000
sleep at night.                                   communication and a friendly, easily           T 02 8297 2400
                                                                                                 F 02 9299 4445
    We have a team of commercially                accessible service from your business          E bill.shew@au.gt.com

experienced individuals, many of whom             advisers.                                      Melbourne
                                                                                                 Michael Pittendrigh
                                                                                                 Level 2
                                                                                                 215 Spring Street
  Further reading                                                                                MELBOURNE VIC 3000
  •	 Australian Business Register – www.abr.gov.au                                               T 03 8663 6000
                                                                                                 F 03 8663 6333
  •	 Australian Stock Market – www.asx.com.au
                                                                                                 E michael.pittendrigh@au.gt.com
  •	 ASIC – www.asic.gov.au
  •	 ATO – www.ato.gov.au
  •	 Tradestart – www.austrade.gov.au
  •	 Grant Thornton – Business Owner Blogs – blog.grantthornton.com.au




                                                                                                                                        15
If you want to know more, please contact us...

Adelaide                                       Melbourne                                       Sydney
Level 1                                        Level 2                                         Level 17
67 Greenhill Road                              215 Spring Street                               383 Kent Street
Wayville SA 5034                               Melbourne VIC 3000                              Sydney NSW 2000
T 08 8372 6666                                 T 03 8663 6000                                  T 02 8297 2400
F 08 8372 6677                                 F 03 8663 6333                                  F 02 9299 4445
E info.sa@au.gt.com                            E info.vic@au.gt.com                            E info.nsw@au.gt.com

Brisbane                                       Perth
Ground Floor                                   Level 1
Grant Thornton House                           10 Kings Park Road
King George Square                             West Perth WA 6005
102 Adelaide Street                            T 08 9480 2000
Brisbane QLD 4000                              F 08 9322 7787
T 07 3222 0200                                 E info.wa@au.gt.com
F 07 3222 0444
E info.qld@au.gt.com




www.grantthornton.com.au

Grant Thornton Australia Limited is a member firm within Grant Thornton International Ltd. Grant Thornton International Ltd and the member
firms are not a worldwide partnership. Grant Thornton Australia Limited, together with its subsidiaries and related entities, delivers its
services independently in Australia. Liability limited by a scheme approved under Professional Standards Legislation.

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Privately held business - Start up guide 2011

  • 1. Privately held business: helping start-ups start up A dedicated team to making it simpler to start up
  • 2. Contents Introduction 3 The business plan and the 4 business life cycle – what’s the big idea? Structure – start as you mean 10 to go on Cash – the oxygen of your 12 business Systems and information – 14 “you can manage what you can measure” About Grant Thornton 15 Contact us 15 2
  • 3. Introduction Most management literature and learning will take your strengths for granted and focus on addressing your weaknesses. This guide is about focusing on the strengths of your business, on the things that count and on the factors that we believe make the difference between success and failure. A quick glance at statistics from students sitting examinations reveals that two thirds of students who fail, do so by 5% or less. The lesson from this is quite clear: “The gap between success and failure is small – small things matter.” While starting your own business is more complex and challenging than an examination, this lesson, we believe, is fundamental to the success and profitable commercialisation of your business idea – small things matter. In this guide designed for start-ups and early stage businesses, we focus on the four cornerstones of a successful start-up: 1 The business plan and the business lifecycle – what’s the big idea? 2 The structure – start as you mean to go on 3 Cash is the oxygen of the business 4 Systems and information – what you need to measure so you can manage It is important to understand how your business will progress through the different stages of the business life cycle. Each successful stage of the development of a business provides new challenges. As the saying goes: “Anyone can run a small business and anyone can run a large business. The hard bit is getting from small to large.” Tony Markwell National Head of Privately Held Business Services Grant Thornton Australia 3
  • 4. The business plan and the business life cycle: what’s the big idea? Why prepare a business plan? parties, including investors, banks and • what do you want to achieve? Planning is fundamental to business government agencies, of the potential − what is your unique selling point? success. It is the key to getting things viability of the business. − why would customers buy from done and making things happen. A Following the K.I.S.S. principle you? business plan is an operating tool that will (Keep It Simple, Stupid!), a business • how do you intend to achieve your help you manage your business, its day- plan should be easy to read, easy to goals? to-day operations and guide you towards understand and easy to follow. − what are the key milestones? success. It is the first marketing aid that The best business plan answers the − what are the critical success you will use to convince interested third following questions: factors/barriers to achieving your goal? What are you going to do about them? • what funding is required to achieve “If you fail to plan, you plan to fail.” your goal? − which milestones will the first fundraising achieve? Many business owners engage advisors to assist them with their business plan to the extent that it ends up taking on a life of its own and developing into something that is not truly theirs. It is important that you keep a firm reign on your own business plan. No-one else should understand your business and its goals as well you do. Preparing a business plan will help you identify potential problems and implement appropriate solutions before they arise. A business plan is necessary as it: • gives business owners a current assessment of the business as well as a roadmap for the future • helps a business grow; both organically and through outside funding • provides up-to-date business information to secure financing; ranging from an overdraft facility or bank loan to venture capital funding. 4
  • 5. What’s in a business plan? The main elements of a business plan include: Executive summary an overview of your business and its potential Background and description the rationale behind the business Management and organisational structure how your business will be organised and managed Market research and the marketing plan a comprehensive analysis of market potential and dynamics Pricing strategy analysis on the price point chosen and its affect on the image of the product or services provided – details of overall gross profit and gross profit per product Channels of distribution the geographic area - whether it is better to sell directly, through retail outlets or wholesalers Product/service promotion advertising, personal selling and sales promotion Sales management details of sales team and track record – the selling methods that will be employed – the sales volume and activity targets – length of the sales process – procedures in place for handling customer complaints Sales forecasts a sales forecast on which monthly cash flows and budgets can be based should be prepared The operations plan this section should describe the type and function of the equipment you are buying so that the reader will have a clear image of your operational environment Three-way forecast projecting projected results for the business demonstrating initial • Profit & Loss Statement capital required, break-even point, potential return on • Cash Flow investment and over what period • Balance Sheet It is crucial to clearly demonstrate the Less is more financial viability of the business. If you Key milestones should be identified by incorporated the above elements into setting out what you intend to achieve in your business plan, you have the basis 0 to 6 months, 6 to 12 months and greater of a good, workable plan which can be than 12 months. There should be no reviewed and modified as your business more than four milestones in each period. progresses. This is also an excellent A short, concise yet comprehensive document which can be presented to business plan is much more effective the relevant government agencies and than say, a 100 page business plan that funding organisations. incorporates too much information. The lengthier the business plan, the more likely it will lose focus on the things that matter. 5
  • 6. Tools that can help There are many simple techniques to Positive Negative strategically develop your business idea. We recommend using the following: Strengths Weaknesses • technological skills • absence of important skills SWOT analysis* – critiques the • leading brands • weak brands Internal factors business’s Strengths and Weaknesses • distribution channels • poor access to distribution internal to the business, and the • customer loyalty • low customer retention Opportunities and Threats external to • production quality • unreliable product/service the business, using a balanced scorecard • scale • sub-scale approach. An example of this model is • management • management outlined below: Opportunities Threats • changing customer tastes • changing customer tastes • liberalisation of geographic • closing of geographic markets External factors markets • technological advances • technological advances • changes in government politics • changes in government politics • tax increases • lever personal taxes • change in population age- • change in population age- structure structure • new distribution channels • new distribution channels *Barney, Jay. Gaining and Sustaining Competitive Advantage. 2nd ed. Upper Saddle River, NJ: Prentice Hall, 2002. 6
  • 7. Porter’s Five Forces** – analyses the business’ external environment by Threat of looking at the position of its’ suppliers, new entry buyers, competitors, threat of substitute goods and threat of new entrants. It helps in portraying the business visually. This model is summarised below: Supplier Competitive Buyer power rivalry power Threat of substitution Threat of new entry Buyer power Threat of substitution Supplier power Competitive rivalry Time & cost of entry No. of customers Substitute performance No. of suppliers No. of competitors Technology protection Competitor differences Cost of change Uniqueness of service Quality differences Specialist knowledge Ability to substitute Size of suppliers Switching costs Barriers to entry Size of each order Ability to substitute Customer loyalty Economies of scale Cost of changing Cost of changing Cost of exit Price sensitivity Conducting both a SWOT analysis and More than words idea off the ground will only come with Porter’s Five Forces in your business plan Your business plan needs more than just experience – for some a catch 22. The will help highlight the critical success words. You need a committed person/ backers need to believe that you are factors of your business. In addition, key team who are going to make it all happen. the only one who can make this work barriers to success will be identified and As the promoter of the business and work profitably. This, ironically, is plans to remedy these must be then put idea you have to get people/funders exactly the opposite to how an acquirer in place before the business idea gets off interested. Firstly, they have to believe will feel if you are trying to sell the the page or the business plan is circulated in the product and, secondly, and more business once it has been successful. to a third party. importantly, they have to believe in you. Researching the market, and really You are the one to build a team, to make understanding and communicating it happen, to make the hard decisions and what’s different about your product, will to convince new customers to go with an contribute to building belief. So too will unproven product. an honest use of SWOT and Porter’s Five A lot of what’s needed to get the Forces. **Porter, M.E. (1980) Competitive Strategy, Free Press, New York, 1980. 7
  • 8. The business life cycle: where do you fit in? Founder’s Competition Technology Passion Value $ Growth Established Start Up Time Start-up stage Establishment stage Growth stage Starting a business can be exciting, Getting the right business mix and Grant Thornton understands the need challenging, fun, frightening and model to meet your aspirations requires for tailored growth strategies that deliver rewarding – often all in a single day. strategic planning. results. We have a robust appreciation This can be an emotional time for most Planning highlights important of the factors that govern growth and business owners. issues that will have an impact on your profitability. Your business deserves every company’s performance. Issues such as A business health check allows the chance to succeed. Grant Thornton has structuring, asset protection, financial owner to gain an insight into how the partnered with many new businesses and working capital modelling and business is performing against its goals to help them get off to the right start. regulatory requirements are crucial to and previous planning. We also advise From the outset (and regularly over time) your future success. on tax planning and asset protection Grant Thornton guides clients through Most importantly we challenge our throughout the growth phase. an intensive strategic planning process. clients to consider the exit stage right We assist clients to manage cash flow During this time we challenge our clients from the start. What is the purpose of the carefully. Businesses that experience as to their preconception of the business, business? What is the exit strategy for the rapid growth risk using existing cash where they see their future, their goals owner? reserves to fund that business, ultimately and how they expect to achieve them. The benefits of planning are realised ending up with no cash for day-to-day when the owner decides to sell their operations. Our specialists provide asset. Creating a saleable business from solutions and expert advice tailored to an early stage will allow you to work to your needs, ensuring that you stay out of maximise its value at the time of exit. the red. 8
  • 9. In or Out? Take Off Maturity Maturity stage Exit option Where to next? You have built your business into what The decision to sell or exit from a Not only do we help to minimise your it is today. You may then question “what business can be an emotional and tax obligations from the sale but also else do I want to accomplish?” stressful one. For most business owners help you to extract and invest your well Should I seek additional funding to it will represent the culmination of a earned wealth through our transaction expand overseas? Do I have the drive to lifetime’s work, the payoff for years of support and wealth management services. expand my business into new markets? effort and dedication. We can support Deciding how and where to invest Have I achieved my business dream? you throughout the process, from your your wealth can be a daunting task. Through a strategic assessment, we initial decision to resolution. Our independent financial advisors will identify where your business is and where Ensuring that you sell your business develop an investment strategy tailored it is likely to go. Collectively we help you to the right owner at the right time and to suit your needs – a strategy that allows develop a clear plan to achieve your goals. for the right value is essential. Exiting you to be in control of your finances. Our unique approach takes into a business needs to be timely and well Time to relax? Time to holiday? Or consideration tax planning, structuring, planned. We ensure that our clients and time to start a new business venture? financing, working capital management, their businesses are ready emotionally, Whatever your decision, we are here wealth extraction and succession professionally and financially before to help you every step of the way. issues. Critical to the maturity stage is entering into the sale process. succession planning or an exit strategy. Grant Thornton’s experience in Succession planning may not be about grooming a business for sale has helped immediate exit, but is designed to prepare secure hundreds of millions of dollars for the business for a ‘sale’ where you business owners. We make the value of determine the timing. It’s putting in place the business instantly recognisable to a the right mechanisms for the business to potential buyer. run profitably and to increase its value. 9
  • 10. Structure – start as you mean to go In the business start-up environment, of the individual at marginal tax rates. exit of an existing partner and a new it is easier and relatively inexpensive • the 50% CGT discount can be partnership is created on the inclusion to get the structure right at the start. accessed on the disposal of assets held of an additional partner The alternative is to reverse out of an for more than 12 months. existing structure at a later date which • the existence of the business is tied to Trusts could result in additional expenses, the proprietor. A trust is a legal relationship where one cause disruption to the business and party (known as the trustee) holds and is generally a waste of an enterprise’s Partnerships manages property (for example business resources and time. The most successful A partnership is one of the most popular assets) for the benefit of another party businesses are those that are built to grow business structures employed by people or parties (known as the beneficiary). or sell from the start. who own a small business. Partnerships The trustee has control over the trust When deciding on a structure take on the characteristics of the individual and its assets, but must fulfil its fiduciary the following key issues need to be partners and therefore benefits can include relationship to the beneficiaries. considered: significant tax advantages, flexibility and The trust is established or ‘settled’ • control operational ease. Partners can include by the settlor and is governed by the • ownership individuals, companies or trusts. trust deed. The trust deed sets out the • taxation A partnership is defined as a terms and conditions under which the • asset and wealth protection relationship between two or more trust is established and maintained. The • exit options and succession strategies persons or entities carrying on a settlor is independent of the trustee and business with a common view of profit. beneficiaries of the trust. The following provides a brief outline Partnerships are often utilised mostly of the structures commonly used by by people in professional practice (i.e. Key points include: businesses operating in Australia. Doctors, Lawyers and Accountants). • a trust is not a separate legal entity • the trustee is legally responsible for Sole Traders (Sole Proprietors) Key points include: the trust and will enter contracts, own A sole trader structure is where the • partnerships have greater access to assets and incur liabilities on behalf of business is legally and beneficially owned funding than sole traders as partners the trust and operated by an individual in their are able to pool their financial • there are many different types of own name. This structure is simple but resources trusts in existence. Common trusts can be inflexible. • partners are jointly and severally used to hold business assets include: (individually) liable for the debts and − discretionary (family) trusts Key points include: actions of the partnership and this − unit trusts • finance options are limited liability is unlimited. − hybrid trusts • the structure offers no liability • the partnership is established and protection, potentially putting at risk governed by a partnership agreement Each of the above trusts has unique other assets held in the individual’s • partnership profits/losses are shared characteristics, particularly in relation name; which can be minimised by the by the partners and are taxed at the to the distribution of the trust’s income use of the appropriate insurance individual partner level and capital. Regardless of the trust type, • business profits are taxed in the hands • the partnership is terminated on the trusts commonly distribute their income 10
  • 11. to their beneficiaries. The treatment of • there is a distinct separation between Tax concessions – expenditure on the distribution of income is as follows: management (directors) and their research and development (R&D) • undistributed trust income is taxed owners (shareholders). The directors For start-up businesses looking to engage in the hands of the trustee at the top and shareholders can be changed at in eligible research and development marginal tax rate any point in time without creating a activities, a company structure is required • distributed income is taxed at the sale or transfer of the business to access the attractive R&D Tax beneficiary level • companies pay tax at a flat rate Concession. The R&D Tax Concession • discretionary trusts have the ability (currently at 30%) and the 50% CGT is the Australian Government’s main to distribute income to beneficiaries discount is not available for assets incentive to increase research and to maximise differentials in their that they own. (Share sales however development. marginal tax rates may attract the 50% discount The aim of the R&D Tax Concession • losses remain undistributed and are depending on the shareholder). is to make eligible companies more carried forward in the trust and offset • after tax profits are paid out to internationally competitive by against future profits shareholders as dividends, while encouraging innovative products losses are trapped in the company and processes and services and by promoting Generally, a trust will have an effective offset against any future profits technological advancement and strategic life of 80 years from the date of • companies have an indefinite life R&D planning. settlement. The trustee can be resigned at R&D is defined to include systematic, any point in time and replaced by a new Each of the above structures has its investigative or experimental activities, trustee, effectively changing control of advantages and disadvantages, and in which involve innovation or high levels the trust without an asset sale or transfer. many situations, a combination of these of technical risk, and are carried on for structures is used by start up businesses. the purpose of acquiring new knowledge Companies For example - a trust with a corporate or creating new or improved materials, There are two main types of companies: (company) trustee, a partnership of trusts products, devices, processes or services. • Private (proprietary company) or a company whose shares are held by The current R&D Tax Concession – a company with less than 50 a trust. offers a tax deduction of up to 125% of shareholders with shares that can expenditure incurred on R&D activities. not be offered for sale to the general Names and registrations An R&D Tax Offset is also available public. Deciding on the appropriate structure for companies with the required R&D • Public (either listed or unlisted) – is only part of the process. A name for expenditure. a company with shares that can be the new entity and a trading name will It is proposed that the R&D Tax offered to the general public are also need to be determined. The trading Concession and R&D Tax Offset are to uncommon for start up businesses. name will need to be registered with the be replaced by an R&D Tax Credit. For respective state business offices. A name companies with an aggregated annual Key points includes: search is required to be completed with turnover of less than $20 million, a 45% • companies have the most flexible the Australian Securities and Investments refundable tax credit is proposed. For finance options compared to other Commission to ensure that the intended companies with a turnover of over $20 structures names are not already being used or are million the tax credit is proposed to be • funding can be arranged through not too similar to the name of an existing 40% but is not refundable. the issuing of shares (equity in the business. company) or through debt. For start When you start up a business, there is up businesses, lenders may require an obligation to apply for the following director guarantees or external security, registrations: depending on the business’ risk profile • Australian Business Number (ABN) • they are a separate legal entity and • Tax File Number (TFN) therefore have the ability to own • Goods and Services Tax (GST) assets, enter into contracts and incur • Pay As You Go (PAYG) Withholding debts in their own right for businesses with employees • directors are generally excluded from • WorkCover for businesses with liability in meeting the debts of a employees private company • Payroll Tax for businesses with • private companies are regulated employees and significant wage costs by the Australian Securities and Investments Commission (ASIC) in Depending on the nature of the business accordance with the Corporations being conducted, there may be additional Act 2001 registrations required. 11
  • 12. Cash is the oxygen of the business The old adage stands – turnover is vanity, To be financially successful, every These days banks are more cautious profit is sanity and cash is reality. In good business needs management that and concerned with bad debt and will the current tough market, everything plans, reviews and adjusts to the changing need greater persuasion to lend you more has slowed down. For most established environment. money if you need it. The banks will businesses debtors pay less quickly, As a business owner you need to be focus increasingly on the quality of their turnover has fallen, cash from profits has able to: loan book, with a strong emphasis on reduced and banks are less inclined to • have a clear understanding of loan recoverability. lend. In short, cash is limited. It follows, the business’ cash flow cycle and Treat your banker as a partner in therefore, that cash management for a requirements the business. You need your banker start-up is of paramount importance. In • be able to quantify and project to believe in you and your product as most cases, start-ups don’t fail because forward business plans and strategies much as you do. You need to get them they are not profitable, it’s usually • forecast potential financial impacts of as excited as you are. The reality is you because they have run out of cash. decisions need them as part of your team, more The critical issues will relate to your than they need you. So the responsibility ability to conserve and control cash, Forecasting is also a significantly helpful is on you to make it work. and you need to be relentless in your tool in deciding on what finances are Keep them fully informed of what attention to this. Appropriate credit most suitable for you. is going on and the decisions you are terms should be set. With suppliers they Identifying and understanding the making and give them lots of notice if should be as long as possible; with your alternative sources of finance available to you need help. Banks only make money customers as short as possible. There your new business is critically important by lending money – they want you to should be a strong focus on the key to sustaining its existence, particularly prosper so they can continue to lend metrics such as debtor days and creditor during the early stages as your new money to your business. Proactively days. Stock cycles should be as efficient business aims to establish a firm foothold manage your relationship with them. The as possible. Before taking on a new in the marketplace. last thing a bank wants is to receive one customer, check their credit worthiness The following are financing options week’s notice that you need to double and strictly adhere to credit terms by which a business typically considers: your overdraft facility. chasing payments. Resolve issues on any Don’t fall into the trap of thinking invoices very quickly as these can cause Banks that it is up to the bank to guide you unwelcome delays. Banks are the traditional source of through any issues or problems. If you Your ability to forecast and budget funding for established businesses. Where talk to your bank early enough, they your finances is a crucial step in the banks lend to new businesses, borrowers may work through the problem with strategic planning of your business. are often required to provide significant you, but be very clear that the ultimate collateral such as security over personal responsibility for resolving any issues Importance of forecasting assets. Banks may also seek undertakings falls squarely on your shoulders. A thoroughly researched and from borrowers such as banking comprehensively prepared forecast covenants. Banks expect to understand Venture Capital can provide you with an effective high the business, usually requesting a detailed Venture capital (VC) is the provision of level management tool to facilitate business plan, particularly if there are no medium to long-term finance in return organisational planning and goal-setting. historical trading figures. for an equity stake in potentially high 12
  • 13. growth businesses. 2 TradeStart VC investors are only interested in TradeStart is a national network of businesses with high growth prospects export assistance offices providing that are managed by experienced and Export Advisors who are well ambitious teams capable of converting versed in the needs of exporters and their business proposition into a potential exporters and skilled in profitable enterprise. matters of international trade. The size of equity stake a VC will TradeStart Managers assist small want correlates to the potential risk and medium sized enterprises to and reward of the business. Generally commence exporting or expand export speaking, the more advanced the business markets free of charge. idea and the closer to generating revenue it is, the smaller the equity stake as the 3 Early Stage Venture Capital risk is being reduced due to credible Limited Partnership (ESVCLP) business success. Start ups may wish to consider an The investment process, from ESVCLP as a venture capital source, reviewing the business plan to actually as these part-Government funded investing in a proposition, can take a VC entities have an appetite for smaller firm anything from one month to one investments than the VC market year but typically it takes between three usually provides. and six months. The VC process is time- Fund Managers registered as an consuming and will incur some expense. ESVCLP are entitled to flow-through It is important, therefore, that it does not tax treatment and its investors distract the business and the business (whether resident or non-resident) promoters from their core objectives. receive a complete tax exemption on their share of the fund’s income (both Government programs access revenue and capital). There are a range of generous industry assistance programs offered by various 4 Commercialisation Australia levels of government to promote the Commercialisation Australia is an competitiveness, sustainability and Australian Government initiative profitability of businesses in Australia. that assists researchers, entrepreneurs The Australian and State and innovative firms turn ideas into Governments will also consider the successful commercial ventures. provision of investment incentives to Commercialisation Australia is a strategic investment projects in limited merit based, competitive assistance and special circumstances where the program that offers: project would generate significant net • Skills and Knowledge support to economic and employment benefits for help build the skills, knowledge Australia, and the respective states. and connections required to Some examples of programs that we commercialise new ideas. This assist our start-up business clients to includes: access include: − Up to $50,000 to pay for 1 Export Market Development Grants specialist advice and services (EMDG) − Up to $200,000 over two years 5 Business Development Funds An EMDG grant is a key Australian to assist with the recruitment Most State Governments also Government financial assistance of experienced executives provide funding to small businesses program for aspiring and current • Proof of Concept grants of to support the development of exporters. It encourages small and $50,000 to $250,000 to test the business skills, business planning medium sized Australian businesses commercial viability of a new documentation, benchmarking and to develop export markets and product, process or service. employee training. reimburses up to 50 per cent of • Early Stage Commercialisation expenses incurred on eligible export repayable loans of $250,000 to $2 Grant Thornton will assess the activities promotion activities, above a $10,000 million to develop a new product, of start-up clients to determine where the threshold ($20,000 threshold from process or service to the stage best fit funding options are at both State 2010/11 FY). where it can be taken to market. and Federal levels. 13
  • 14. Systems and information: “manage what you can measure” Facts are friendly A simple off-the-shelf package will • how much cash do you have? Having spent time and effort drawing suffice for most start-ups to enable the • is your cash flow forecasting accurate? up a business plan, it is imperative bank, debtor and creditor position to • are your debtor days increasing or are that you know how the business is be kept up to date. It will provide the you experiencing high levels of bad performing relative to the plan and the information needed to submit your debt? previously identified key milestones. An Business Activity Statements (BAS) and • are you under pressure from your information system is needed to capture other tax documentation on a timely basis. creditors for payments? this data to enable informed decisions to A good information system will • are your levels of stock increasing? be made. Without the facts any decision generate the figures to produce an actual will be flawed and over time businesses profit and loss and cash flow for the past Your information system should be begin to drift as there is no clear direction and project cash flow and profit for the simple and easy to operate. You may or alignment with the route that should future. It will enable you to answer the need to customise your information be taken. following key questions: system depending on the nature of your business and what you see as its important characteristics. Measuring what’s important As part of the business planning process, key milestones would have been identified. It is important to identify Key Performance Indicators (KPI) that will provide feedback as to the progress in achieving these milestones. KPIs are agreed quantifiable measurements that reflect the critical success factors of an organisation. They differ according to the organisation type. Whatever KPIs are selected, they must reflect the organisation’s goals, they must be key to its success and they must be quantifiable (measurable). Typical KPIs include: • number of orders processed • gross margin percentage by product grouping • number of products dispatched • wages as a percentage of turnover • working capital requirement as a percentage of turnover 14
  • 15. About Grant Thornton Our focus is you have hands-on strategic and operational Your key Grant Thornton has built its name on backgrounds. Working in partnership contacts helping business owners achieve their with business leaders, our role is to assist Please do not hesitate to contact ambitions. We develop a close, long-term in: any member of our staff to obtain efficient and expert advice when relationship with our clients. We work to • achieving a clear vision of your starting up your own business. Our understand your needs and aspirations strategic goals leaders in each state on services to privately held businesses are: and then tailor our services to meet your • accelerating the building of business goals. Our collaborative approach achieves value Brisbane Tony Markwell maximum results both for the business • ensuring that personal and corporate Ground Floor Grant Thornton House and, more importantly, the owner. ambitions are consistent and aligned King George Square You deal directly with our directors. • creating wealth for the stakeholders. 102 Adelaide Street BRISBANE QLD 4000 Our vast breadth of technical expertise T 07 3222 0200 F 07 3222 0444 means you benefit from our innovative We draw upon other technical specialties E tony.markwell@au.gt.com solutions. We are passionate about such as tax planning, wealth management Perth growing your business. planning and transactions expertise to Gail Curtis As a member of Grant Thornton ensure that every aspect of your business Level 1 10 Kings Park Road International, we have the national and agenda is addressed. WEST PERTH WA 6005 T 08 9480 2000 international scope to help you achieve Outsourcing non-mission-critical F 08 9322 7787 success, wherever your business may operations is natural. At Grant Thornton E gail.curtis@au.gt.com grow. we help companies with everything Adelaide We empathise with the anxieties of Dale Ryan from company formation, assurance, tax Level 1 starting a business, from the regulatory issues, accounting, to payroll services 67 Greenhill Road WAYVILLE SA 5034 red tape through to capital raising. We and much more. You can even outsource T 08 8372 6666 also understand the issues and dilemmas your entire finance function to our F 08 8372 6677 E dale.ryan@au.gt.com owners face when exiting a business and skilled staff. Sydney the many options to be evaluated. We’re When expanding your business, you Bill Shew here to assist you through every stage, need a professional services firm that Level 17 383 Kent Street make life easier for you and help you appreciates close relationships, regular SYDNEY NSW 2000 sleep at night. communication and a friendly, easily T 02 8297 2400 F 02 9299 4445 We have a team of commercially accessible service from your business E bill.shew@au.gt.com experienced individuals, many of whom advisers. Melbourne Michael Pittendrigh Level 2 215 Spring Street Further reading MELBOURNE VIC 3000 • Australian Business Register – www.abr.gov.au T 03 8663 6000 F 03 8663 6333 • Australian Stock Market – www.asx.com.au E michael.pittendrigh@au.gt.com • ASIC – www.asic.gov.au • ATO – www.ato.gov.au • Tradestart – www.austrade.gov.au • Grant Thornton – Business Owner Blogs – blog.grantthornton.com.au 15
  • 16. If you want to know more, please contact us... Adelaide Melbourne Sydney Level 1 Level 2 Level 17 67 Greenhill Road 215 Spring Street 383 Kent Street Wayville SA 5034 Melbourne VIC 3000 Sydney NSW 2000 T 08 8372 6666 T 03 8663 6000 T 02 8297 2400 F 08 8372 6677 F 03 8663 6333 F 02 9299 4445 E info.sa@au.gt.com E info.vic@au.gt.com E info.nsw@au.gt.com Brisbane Perth Ground Floor Level 1 Grant Thornton House 10 Kings Park Road King George Square West Perth WA 6005 102 Adelaide Street T 08 9480 2000 Brisbane QLD 4000 F 08 9322 7787 T 07 3222 0200 E info.wa@au.gt.com F 07 3222 0444 E info.qld@au.gt.com www.grantthornton.com.au Grant Thornton Australia Limited is a member firm within Grant Thornton International Ltd. Grant Thornton International Ltd and the member firms are not a worldwide partnership. Grant Thornton Australia Limited, together with its subsidiaries and related entities, delivers its services independently in Australia. Liability limited by a scheme approved under Professional Standards Legislation.