Everyone knows you need to examine how many people are visiting your website, but which tools do you use? This presentation will explain what traffic is real versus search bots, and the tools you should use.

1. SEO Metrics and Tools
Where is the information on your metrics?
Grant Morrow
@Granto101 - Twitter | grant@burningroot.com – e-mail
TechCamp Memphis 2016

2. 2
Meet Me
I consult with traditional brick & mortar
retailers on how best to get into
eCommerce, and consult with online
retailers on how best to improve their ROI
through better marketplace utilization,
merchandising and SEO.
eCommerce
SEO
Logistics
Analytics
Grant MorroweCommerce Program Manager, Orgill, Inc.

3. 3
How about you?
Who do we have here?

4. 4
Overview
Challenges
Some important terms
Best Tools and how to use them!
1
2
3
Analytics?

5. 5
Challenges

6. 6
Remember this?

7. 7
https://www.washingtonpost.com/news/dc-sports-bog/wp/2015/07/29/no-every-person-on-earth-did-not-read-about-the-2014-redskins-training-camp/

8. 8
Lots of bots actually
Who’s Reading?
56% of site traffic to large sites is bots
Bots also comprise by some reports, 22% of
all Internet traffic
Bots are nearly 80% of
traffic to small sites
Bots are:
-Various Google Bots
-BingBot
-Yahoo
-MozExplorer
FiveThirtyEight. “It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now”. Sam Dean. 7 Jul, 2015. http://fivethirtyeight.com/features/why-
we-still-cant-agree-on-web-metrics/ Accessed 31 Oct 2016

11. 11
Important Terms

12. Web Server
Codes:
404s and 301s
404s –
Page cannot be found
301s –
Page moved permanently

13. Uniques
and
SERPs
and
Ranking
SERPs-
Search Engine Results Page
Ranking-
31 = 3rd page, 1st on that page
Uniques-
Who actually visited the site!

14. Meta Tags
Title &
Description
Meta Tag Title -
The blue link text!
Meta Tag Description -
The snippet underneath!
Meta Tag Keywords -
DO NOT bother

15. 15
Tools

16. 16
Google Webmaster Tools

17. 17
Google Analytics

18. 18

19. 19
Moz (Pro and Local)

20. 20
Moz Keyword and URL Grading

21. 21
Server Log Analyzers – Screaming Frog

22. 22
Summary
Lots of Challenges
Know Your Terms
Getting More Technical, Not Less!
1
2
3
Analytics?

23. 23
Thanks for Watching!
Don’t forget to give your opinions about this presentation & Rate it!
grant@burningroot.com @Granto101
Contact info:
Questions?