'UK Government Culture Secretary: "Digital Radio Industry Needs To Do A Lot More Work ... To Carry The Public With It"' by Grant Goddard
•
0 gostou•60 visualizações
Analysis of comments by the UK government Culture Secretary on the progress of DAB digital radio, written by Grant Goddard in March 2011 for Grant Goddard: Radio Blog.
![Uk Government Culture Secretary: "Digital Radio Industry Needs To Do A Lot More Work … To Carry The Public With
It" page 2
©2011 Grant Goddard
House of Commons Culture, Media & Sport Committee
30 March 2011 @ 1006 [excerpt]
Committee Room 15
Jeremy Hunt MP, Secretary of State for Culture, Olympics, Media & Sport
Q: What are your expectations now with regard to digital radio switchover?
A: Well, I think the future is digital. I think the future is DAB. But I think the digital radio industry
needs to do a lot more work to boost the penetration of DAB and to carry the public with it. And
I think that it has not been nearly as successful as that, as the TV industry has been, in
persuading the public of the benefits of digital switchover. And that’s why, at the moment, the
industry is having to bear the costs of running two systems [analogue and DAB] in parallel. I
very much hope that they won’t have to do that. We want to do everything we can to help the
industry migrate smoothly, but we would like it to be user-led, so we have said that we are not
going to have an arbitrary 2015 deadline. We will make a decision in due course as to whether
we can have switchover in 2015, but we want the radio industry to step up to the plate in
making sure there are better products and services available, and that consumers really can
see the benefit of DAB.
Q: Would your expectation be that the financial commitment of the BBC to expand the radio
coverage in rural areas will remain the same or might that be affected by their review of
spending?
A: Well, the BBC are committed in the [Licence Fee] Agreement I did to national availability of
national DAB channels. There is still a discussion to be had about the funding of local DAB
channels, which is an additional cost. And I am closely involved in discussions with the radio
industry, and very keen to resolve this as soon as possible because I think it’s a very, very
important next step.
[First published by Grant Goddard: Radio Blog as 'Culture Secretary: "Digital Radio Industry Needs To Do A Lot More
Work … To Carry The Public With It"'', 30 March 2011.]
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of
experience in the broadcasting industry, having held senior management and consultancy
roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at
http://www.grantgoddard.co.uk](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recomendados
Recomendados
Mais conteúdo relacionado
Mais de Grant Goddard
Mais de Grant Goddard (20)
Último
Último (20)
'UK Government Culture Secretary: "Digital Radio Industry Needs To Do A Lot More Work ... To Carry The Public With It"' by Grant Goddard
- 1. UK GOVERNMENT CULTURE SECRETARY: "DIGITAL RADIO INDUSTRY NEEDS TO DO A LOT MORE WORK … TO CARRY THE PUBLIC WITH IT" by GRANT GODDARD www.grantgoddard.co.uk March 2011
- 2. Uk Government Culture Secretary: "Digital Radio Industry Needs To Do A Lot More Work … To Carry The Public With It" page 2 ©2011 Grant Goddard House of Commons Culture, Media & Sport Committee 30 March 2011 @ 1006 [excerpt] Committee Room 15 Jeremy Hunt MP, Secretary of State for Culture, Olympics, Media & Sport Q: What are your expectations now with regard to digital radio switchover? A: Well, I think the future is digital. I think the future is DAB. But I think the digital radio industry needs to do a lot more work to boost the penetration of DAB and to carry the public with it. And I think that it has not been nearly as successful as that, as the TV industry has been, in persuading the public of the benefits of digital switchover. And that’s why, at the moment, the industry is having to bear the costs of running two systems [analogue and DAB] in parallel. I very much hope that they won’t have to do that. We want to do everything we can to help the industry migrate smoothly, but we would like it to be user-led, so we have said that we are not going to have an arbitrary 2015 deadline. We will make a decision in due course as to whether we can have switchover in 2015, but we want the radio industry to step up to the plate in making sure there are better products and services available, and that consumers really can see the benefit of DAB. Q: Would your expectation be that the financial commitment of the BBC to expand the radio coverage in rural areas will remain the same or might that be affected by their review of spending? A: Well, the BBC are committed in the [Licence Fee] Agreement I did to national availability of national DAB channels. There is still a discussion to be had about the funding of local DAB channels, which is an additional cost. And I am closely involved in discussions with the radio industry, and very keen to resolve this as soon as possible because I think it’s a very, very important next step. [First published by Grant Goddard: Radio Blog as 'Culture Secretary: "Digital Radio Industry Needs To Do A Lot More Work … To Carry The Public With It"'', 30 March 2011.] Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk