London Presentation GGM
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Gramercy Global Media is a Digital Marketing & Web Development Boutique Agency with offices in New York, London, Berlin and Singapore.
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London Presentation GGM
- 2. Summary About Gramercy Gramercy Global Media Inc. Projects & References Certifications Services Search Engine Marketing (SEM) Social Media Marketing Other Online Marketing Search Engine Optimization (SEO) Website Design Case Studies Contact
- 4. SEARCH ENGINE MARKETING High return on investment(ROI) Target customers who are searching for your services and products. Google and Bing Ads on desktop, tablet and mobile devices.
- 5. REMARKETING Ad is shown max. 10 times in order to avoid over-penetration. People who previously visited your website are addressed again with a banner ad on websites they visit.
- 7. SOCIAL MEDIA MARKETING Desktop Ad Right ColumnDesktop Ad in News Feed Targeting fans of your Facebook page and similar pages. Demographic and geographic targeting. Facebook allows targeting according to custom and lookalike audiences.
- 8. SOCIAL MEDIA MARKETING Increase awareness of companies, products, apps and services through long reach and frequency. Instagram enables targeting based on similar interests and customizing audiences, demographics, and more. Define a target group based on their behavior and activities.
- 9. SOCIAL MEDIA MARKETING Each campaign is tailored to a specific type of interaction and is designed to encourage a specific action by users. Targeting customers by geographic region, gender, languages, interests, and possibly more. Twitter promotes awareness, collects more followers, and directs visitors to a specific website. Twitter Ad in the News Feed
- 10. SOCIAL MEDIA MARKETING Costs only arise when users view or click on an ad for at least 30 seconds. Target by demographics and interests. Various ad placements • YouTube Videos • YouTube channels • Website and apps on the Google Display Network YouTube display in search results
- 12. GOOGLE SHOPPING GOOGLE SHOPPING Products will be shown in Google Shopping results after a relevant search. Shopping campaigns help you promote your products by giving users detailed information about your products before clicking on your ad.
- 13. Give your business location greater exposure and find new clients through a free Google Business Listing. GOOGLE MY BUSINESS
- 14. DISPLAY ADVERTISMENTS Banner Ads Text Ads Video Pre-rolls and Overlays Rich Media Banner Ads
- 15. EMAIL NEWSLETTER Newsletter creation with dynamic content: recipients receive customized content based on their user profiles. Optimization of the newsletter through analysis of the click data and user behavior. User profile set up to capture individual interests and preferences.
- 17. SEARCH ENGINE OPTIMIZATION Loadtime Optimization META Tags Website Copy Image Annotations Canonical “speaking” URLs
- 18. WEBSITE DESIGN
- 19. WEBSITE CREATION AND DESIGN
- 20. WEBSITE MAINTENANCE Update of: CMS, php version, Themes, Plugins etc. Content updates and additions Periodic scans against Malware Limit Log in attempts (prevent hacker attacks) Backup of your website (allowing restoration website within minutes) Notification should your website be offline for more than a minute
- 21. Web usability testing based on: WEB-USABILITY OPTIMIZATION Ease of Navigation Content Call-to-actions - Engagement User guidance Registration Process Purchase Completion
- 22. A/B Testing Click Paths + Heat Maps Abandonment Funnels (for example for shopping carts) Marketing Tracking (ROI Research of Marketing activities) WEB DATA ANALYTICS Our analysis contain valuable information to improve your website performance to increase engagement and sales:
- 23. GOOGLE ANALYTICS SET UP AND TRAINING After a professional set up, our Google Analytics training teaches you how to work with this tool. The training includes : Introduction to dashboards, reports, custom & automated email reports, creation of remarketing lists, links, segments, locations, etc. Set up and evaluation of Google Analytics Reports. Introduction to Google Analytics Account Structure.
- 24. INTERNATIONALIZATION SEM campaigns in foreign target markets Translation of the websites into relevant languages SEO for foreign countries
- 25. CASE STUDIES Merchandise (SEM + Social Media) E-Commerce Shop Duration: 1 Year Average cost per order: $ 2.70 Total Expenses: approx. $ 108,000 Revenue generated through ads: approx. $ 3,718,000 E-Commerce E-Commerce Shop Duration: 1 Year Average cost per order: $ 2.90 Total Expenses: approx. $ 42,000 Revenue generated through ads: approx. $1,352,000 Ticket Shop (SEM + Social Media) Ticket Sale Duration: 6 Months Average cost per order: $ 1.80 Total Expenses: approx. $ 13,000 Revenue generated through ads: approx. $ 798,000 E-Commerce + Tickets Description goes here Duration: 1 Year Average cost per order: $ 3.20 Total Expenses: approx. $ 22,300 Revenue generated through ads: approx. $ 609,000
- 26. ABOUT US
- 27. WHO IS GRAMERCY? We are a full service international online marketing agency: Approx. 20 Employees In business since 2009 Offices in: New York, Berlin, London, Singapore, Bulgaria 100+ Websites created 150+ clients globally
- 30. T R O Y P U G M I R E M A N A G I N G D I R E C T O R Troy is the Managing Director of Gramercy and also a very experienced Project Manager. He aligns business goals with strategic imagination and innovative design and has successfully led brands and marketing projects through website launches and marketing initiatives. OUR TEAM M I K E P A V L O V D I G I T A L P R O J E C T M A N A G E R Mike has demonstrated history of working in IT industry as a project manager. He is also very skilled in programming languages such as JavaScript, CSS, PHP and C# as well as technologies such as WordPress. Recently, Mike has successfully delivered 10+ projects including E-commerce Systems. J A N I N A R A R I S C H P R O J E C T M A N A G E R Janina is an expert in the social area, but she also likes to cover other services such as AdWords, Bing Ads and Analytics thanks to her certifications and experience. She has studied sports journalism and sports management. In addition to clients from the sports industry, she also looks after numerous projects from other areas.
- 31. Gramercy Global Media Inc. 167 Madison Ave., Suite 405 New York City, NY 10016 USA Tel: +1 212 686 1636 NEW YORK Gramercy Global Media Ltd. 86 – 90 Paul Street London EC2A 4NE United Kingdom Tel: +44 (0) 20 3389 5567 LONDON Gramercy Global Media GmbH Jessnerstrasse 20 10247 Berlin Germany Tel: +49 (0) 30 6891 79 88 BERLIN Gramercy Global Media Pvt. Ltd. 229 Mountbatten Road #02-41 Mountbatten Square 398007 Singapore Tel: +65 6224 9252 SINGAPORE PLOVDIV Gramercy Ltd. Naiden Gerov 6, Floor 1 Plovdiv 4000 Bulgaria Tel: +1 212 686 1636