1. GRAHAM SEARS
Health Coach & Marketing
Expert
 Staines Upon Thames, Middx. TW18
3LL
 07824 303794
skearsy2@gmail.com
Well-rounded marketing and
coaching professional with proven
capability in multiple areas of the
marketing function, including corporate,
brand and product.
Excellent communicator and manager
with exceptional people skills.
A self-motivated individual with a
flexible, adaptable approach and
positive attitude who enjoys being
progressive, creative and hands on.
An effective team player who is equally
comfortable working autonomously or
in a fast paced, commercial and
challenging environment.
Coaching and Mentoring
Communications
Commercial Marketing
Empathetic
Health and Wellbeing
Personal Development
Perspective - diverse and open
Relationship Management
Strategic Analysis
Thought Leadership
Understanding Consumer Needs
Web Design, Management and
Maintenance
Brand Strategy and Communication
Defined Marketing and PR strategy and managed the co-ordination of all PR activities
across 5 key European markets.
Harmonised all local market activities (at country level), resulting in a greater coverage
with a reduced spend.
Developed a brand template and usage guidelines for all local sales & marketing
activities.
Shifted brand perception from ‘analogue’ to ‘digital’ through redefining the brand and
it’s messaging to key stakeholders.
Created and implemented a monthly company e-newsletter in order to build
awareness, knowledge and commitment throughout organisation.
Relationship Building, Coaching and Mentoring
Developed excellent relationships with agencies across 7 countries and acted as the
conduit between European marketing agencies and senior personnel.
Managed, motivated, developed and nurtured various individuals within marketing
positions, many of whom were promoted.
Coached many individuals from all walks of life, some for many years thanks in part to
an excellent ability to build rapport and understand individual needs.
Empowered a great number of clients to achieve their health and fitness objectives and
improve their lives.
Business Development and Marketing
Identified new business opportunities via exhibitions, trade shows, trade press,
meetings and client feedback.
Secured reseller exclusivity on new products with exciting potential.
Increased ‘share of voice’, helping grow market share from number 5 to the number 2
position in all key regions through a targeted media campaign.
Increased ‘quality’ coverage by 25% through working closely with key publications.
Leading Change and Personal Development
Instigated and devised a company intranet in order to significantly improve all internal
communications after recognising a lack of synergy between departmental functions.
Taken responsibility for and funded own personal development from a Diploma in
Personal Training to a number of training courses across web and online business
development.
Built and maintain own company website and blog utilising popular CMS platform.
Secured a role at one of the country’s leading Health Clubs following a career change.
Formed and run a personal training business that now has many long-term clients.
Efficiently rationalised and harmonised regional agency network following merger with
former competitor and led company expansion into Nordic and Benelux markets.
Product Development, Launch and Management
Wrote and developed impactful press releases that reflected differing channel needs.
Successfully and seamlessly introduced the company’s first venture into hardware
products, having been typically known for storage media.
Introduced new products to the press, resellers and supported internal sales teams
with presentations, materials and customer incentives.
Developed a new catalogue for ‘Presentation Products’ - subsequently grew company
turnover for Multimedia Projectors by 314% within the financial year.
Increased unit sales of digital cameras by 145% within 7 months via promotions and
incentive programmes.
Personal Profile
Key Skills
Areas of Expertise

2. Owner – Health Coaching & Personal Training Business (Oct 12 – date)
Halo Health
Personal Trainer (July 10 – Oct 12)
David Lloyd Leisure
PR Manager, EMEA (July 06 – March 09)
Navman Europe / Mio Technology
PR Manager, Europe (June 03 – July 06)
TDK Europe
UK Brand Manager (Dec 00 – May 03)
TDK UK
Product Marketing Manager (June 97 – Dec 00)
Systemax Europe
The Complete Web Developer Course (Aug 15)
Social Media Marketing Course 2015 (Aug 15)
Running a SEO Business (course) (Mar 16)
Advanced Diploma in Personal Training (REPS Level 3); (May 10)
Gym Instructor (REPS Level 2); (Sept 09)
Torso Training & Core Stability; certificate (Oct 09)
Circuit Training; certified instructor (Oct 09)
Nutrition – Weight Management; certificate (Nov 09)
Nutrition – Sport & Exercise; certificate (Dec 09)
Mat-based Pilates; certified instructor (Dec 09)
Psychology of Behaviour Change; certificate (Jan 10)
GP & Exercise Referral; certificate (May 10)
ShadowBox Boxing Coach – Certified (Mar 12)
Wide variety of marketing and communication courses/certificates
(2000 – 2008)
Certificate / Advanced Certificate in Marketing - CIM
3 A Levels and 8 O Levels
Career Experience
Qualifications & Certifications