Social media has become a dominant way for companies of all sizes to find quality talent. By tapping into extended networks, social recruiting offers value beyond what traditional methods allow. As social networks and tracking systems become standard in recruiting, data shows that social hiring not only increases the number of applicants but also the quality of candidates. Popular social platforms for hiring include LinkedIn, Facebook, and Twitter, with LinkedIn being most used but also most expensive. Free alternatives like Facebook's careers tab through Smart Recruiters allow cost-effective social hiring on Facebook.
3. Social media has quickly become a dominant force
for companies to find and hire quality talent. Because
it allows employers to tap extended networks for
candidates that would not be found otherwise, social
recruiting offers tremendous value to companies of all
sizes. It has become an essential avenue for recruiters
to successfully compete in the war for talent.
Social Hiring
The increase in social media use for recruiting is
a direct result of the number of quality candidates
seen from social channels. As tracking systems and
social networks become commonplace in recruiting,
trending data indicates social recruiting not only
increases the number of applicants in the hiring
pipeline, but also the quality of candidates.
9. Hiring on Facebook
is totally legal and
totally FREE!
The careers tab by
Smart Recruiters
has been used by
many big name
companies like
Photobucket to
hire their
employees.
18. Here is the job
description
page. Anytime
you want to
create a new
job posting
just simply
login and click
“Create a Job”.
19. Once you’ve
started posting
your jobs, you can
view analytics on
how the posts are
doing. You can even
link any social ad’s
or paid advertising
to keep track of
how they are
performing.
21. DO tell people what it's like to work at your firm. Sometimes job
ads focus so heavily on the open position that they gloss over the
organization itself. Tell a story about what it's actually like to work in
your office."Create a picture for people who are reading and trying to
decide if this is a place they might be interested in working," says
Marshall.
3 Do’s of Job
Description
Writing
DO write the job ad in your company's voice. A legal firm, for
instance, might need buttoned-up formal job descriptions while a
small digital agency might write in a more playful, conversational
tone. If you're not a wordsmith, try tapping your company's creative
team for help. "I have partnered with our internal copy team,"
Marshall says. "They're writers. They definitely helped me set a tone."
DO take the opportunity to refine a position. When hiring for an
open role on her team, Stephanie Dahlman, creative services
manager at the American Heart Association, starts by looking at an
existing job description. But then she thinks about how she can refine
the role to move the whole department forward. "I always try to look
for talents that could potentially grow the creative department's
services," she says.
22. DON'T forget to talk about potential hires. A job ad isn't solely
about the job requirements and organization. Mention what your
perfect hire might be like. Amy Marshall, talent manager at
branding and design firm Hornall Anderson, often begins a job
description by detailing the ideal candidate. This typically involves
"you" phrases, such as "you fight for your ideas but keep an open
mind" or "you take the time to listen.“
3 Don’ts of Job
Description
Writing
DON'T list too many must-haves. Knowing what you need in a
job candidate is critical, but a list of 15 requirements might work
against you. Focus on the five or six most crucial skills or qualities
for the job; you'll cover the fundamentals but still leave enough
room to discover unexpected talents that might be of value to
your company.
DON'T go overboard. A little fun in a job listing can be good, but
it still needs to come across as professional to attract top talent.
Your company might throw the best Friday happy hours, but it's
probably better to focus on the lively, creative atmosphere at
brainstorming sessions in a job description.
