This is a project that I completed on behalf of my Portfolio 1 course at Full Sail University. This project was completed in March of 2023 by myself, Grace Kohler.

1. PERSONAL BRAND EXPLORATION
Grace Kohler
Project & Portfolio I: Week 1
March 2nd, 2023

2. Grace Kohler grew up in a very small town
located on the Colville Indian reservation
called Inchelium, Washington. Many of her
values come from being raised in a small town.
Growing up in a community where everyone
took care of each other really helped turn her
into the person she is today. After attending
concerts and other music events for years,
Grace has enrolled in the Music Business
program at Full Sail University in hopes to
eventually be able to work in the music
industry and be around live music as a career
for years to come.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Agent
• Entertainment Specialist
• Talent Representative
Creator Archetype - I look to
express myself in my work by being
creative and imaginative. My hopes
would be that I am able to bring not
only my own, but others visions to
life.
Agents and Business Managers of Artists, Performers, and Athletes
for the Music Industry

4. Recruiters and Hiring Managers at UTA and Live Nation
TARGET AUDIENCE
Leslee Treleven
Outreach Plan:
• I will research and read any articles that include
Leslee in them.
• Connect through LinkedIn pro
fi
le.
• I will send a follow up message through LinkedIn
within two weeks.
Recruiting Manager at United
Talent Agency
Anna Rosenwasser
Outreach Plan:
• I will think of and prepare any questions that I might
have for Anna.
• Connect through LinkedIn pro
fi
le.
• I will send a follow up message through LinkedIn
within two weeks.
Lead Senior Recruiter at
United Talent Agency
Marissa Tong
Outreach Plan:
• I will think of and prepare any questions that I might
have for Marissa.
• Connect through LinkedIn pro
fi
le.
• I will send a follow up message through LinkedIn
within two weeks.
Recruiter at Live Nation
Entertainment

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Aquire an entry level position or internship in the
music industry (preferably with UTA or LN).
‣ Gain more industry related experience to
further build my resume and portfolio.
Mid Term: (2030)
• Secure a full time job working for a record label or
talent agency.
‣ Grow my LinkedIn pro
fi
le, further my
industry connections, and gain more music
and entertainment experience.
Long Term: (2040)
• Work as a talent manager to a musical artist .
‣ Move to Los Angeles and network with other
managers and smaller artists that many be
building a team.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Spreadsheet Software
SOFT
HARD
Novice / Adept / Expert
Operating Systen Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Analytical or Scienti
fi
c Software Novice / Adept / Expert
Judgement and Decision Making Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. As a strong, resourceful, innovative and forward
thinking music business professional, I will
support artists using my music marketing skills
along with the use of cutting edge social media
platforms to respond to the fast-paced ever
changing environment.
PROMISE

8. CREDENTIALS
Work Experience:
• Venue Merchandise Seller at Live
Nation
• Of
fi
ce Assistant at Spokane Tribe of
Indians
• Human Resources Of
fi
ce Admin
Assistant
Education:
• Associate of Arts Degree, Spokane
Community College
• Music Business, B.S., Full Sail University (2024)
Leadership Roles:
• Coordinating, Supervising, and
Managing.

9. Competition
Industry Experience:
• Music Business Graduate of Full Sail
University
Education:
• Music Business, B.S., Full Sail University (2022)
Leadership Experience:
• Artist Service Representative
Skills and Pro
fi
ciencies:
• Music - 1endorsements
• Pop Culture - 1 endorsements
• Artist Development- 0 endorsements
Grace Kohler
Overall Online Presence:
• 80 connections
• No custom banner
• No professional headshot
• Semi-detailed pro
fi
le
• No published articles
• Active on other social media
• Custom LinkedIn URL
• Grade: Average, 60 out of 100
Industry Experience:
• Current student in the music
business program at Full Sail
University
Education:
• Music Business, B.S., Full Sail University (2024)
Leadership Experience:
• No prior leadership experience
Skills and Pro
fi
ciencies:
• Time Management - 0 endorsements
• Attention to Detail - 0 endorsements
• Communication- 0 endorsements
Overall Online Presence:
• Seven connections
• No custom banner
• No professional headshot
• Semi-detailed pro
fi
le
• No published articles
• Active on other social media
• No custom LinkedIn URL
• Grade: Poor, 40 out of 100
Simone Santos

10. Competition
Alejandra Holguin
Noteworthy Experience:
• VIP Representative at On Location
• Social Media and Marketing Intern at Do312
Grace Kohler
Industry Experience:
• Agent Trainee at United Talent
Agency
Education:
• Bachelor of Business Administration - BBA,
Marketing, Roosevelt University (2019)
Skills and Pro
fi
ciencies:
• Marketing - 1 endorsements
• Leadership - 1 endorsements
• Teamwork - 1 endorsements
Overall Online Presence:
• 500+ connections
• No custom banner
• Professional headshot
• Very detailed pro
fi
le
• No published articles
• Active on other social media
• Custom LinkedIn URL
• Grade: Superior, 95 out of 100
Industry Experience:
• Current student in the music
business program at Full Sail
University
Education:
• Music Business, B.S., Full Sail University (2024)
Leadership Experience:
• No prior leadership experience
Skills and Pro
fi
ciencies:
• Time Management - 0 endorsements
• Attention to Detail - 0 endorsements
• Communication- 0 endorsements
Overall Online Presence:
• 7 connections
• No custom banner
• No professional headshot
• Semi-detailed pro
fi
le
• No published articles
• Active on other social media
• No custom LinkedIn URL
• Grade: Poor, 40 out of 100

11. Brand Position
As a music business professional with experience in venue
merchandise for Live Nation, skilled in the use of social media
for promotion, and pro
fi
cient in Excel and iOS operating
systems, I have a unique perspective of fans having been
raised on a Tribal Reservation where I learned to lead at an
early age, and that prepared me to work long hours with
others and be responsive to the needs of the music industry
Grace Kohler

12. Networking & Marketing
Industry Events & Organizations
• Music Biz Annual Conference
‣ May 15-18, 2023 | Nashville, TN
• Mondo NYC - Empowering Music
‣ October 10-13, 2023 | New York City, NY
• SXSW Conference and Festivals
‣ March 13-17, 2023 | Austin, TX
Digital Marketing
• Primary Content: I will create a Music Industry blog
focusing on my career development.
• Primary Tools: I will promote and post content to my
Instagram in both post and story form. I will use LinkedIn to
promote and further my connections.
• Website: I will use my digital portfolio to display previous
and current experience and to showcase my industry
related projects.

13. Professional Development
Mentor
• Searching for a music executive or industry
professional that has a background in artist
management/artist development
• EST. PARTNERSHIP BY DECEMBER 2023.
Formal Education
• Music Business, B.S., Full Sail University (2024)
Technical Skills
• Adobe Photoshop - Adobe Tutorials, APRIL 2023
• Outlook Essential Training - LinkedIn Learning, May
2023
• Powerpoint Essential Training - LinkedIn Learning,
June 2023
Soft Skills
• Writing; How to become an exceptional writer -
LinkedIn Learning, September 2023
• Communication; Communicate with con
fi
dence -
LinkedIn Learning, September 2023
• Negotiation Skills -LinkedIn Learning, September
2023

14. Grace Kohler
“
You know how hard it is to manage artists and the crew while they are on
tour? Well, what I do is make sure that all of the pre-planning has been
taken care of, schedules go out in advance, and I check and double check
that everyone is where they are supposed to be with the use of some
cutting edge apps. In fact, recently I have been working on networking with
others who can teach me how to do this even better so the demands of the
artist, the crew and the venue are all met to produce a high quality live
event.

15. References
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.).
Retrieved March 5, 2023, from https://
www.onetonline.org/link/summary/13-1011.00
Creator brand Archetype - Kaye Putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2022, April 13). Retrieved March 5, 2023,
from https://www.kayeputnam.com/brand-archetype-
creator/
Music biz annual conference: JW Marriott Nashville. Music
Business Association. (2023, March 7). Retrieved March
8, 2023, from https://musicbiz.org/events/music-biz-
annual-conference/
Music business conference. Mondo. (n.d.). Retrieved March 8,
2023, from https://www.mondo.nyc/
SXSW Conference & Festivals. SXSW. (2023, March 7).
Retrieved March 8, 2023, from https://www.sxsw.com/
Alejandra Holguin - Agent trainee - united talent agency |
LinkedIn. (n.d.). Retrieved March 9, 2023, from https://
www.linkedin.com/in/aaholguin