essay

1. ESSAY RESEARCH
‘Disneyfied: The Psychological and emotional effect it
has on the development of young children’
Grace Gilbert

2. SUBHEADINGS
1. Relationships – For this subheading I could
talk about some of the issues that Disney
portray and I could tie it back to
relationships, future romantic relationships
and also family relationships. This will relate
to the psychological development
2. Behavioural – In this section I plan on talking
about how Disney can affect how the
children act, for example what toys they pick
as this seems to be a study that is done
quite often
3. Physical – Look at the way Disney portrays
female and male characters, discuss the
issues that could arise from their portrayals.
Relate this back to the question and tie it
back to how it could affect them emotionally

3. SOURCE #1 - GOOGLE BOOKS – DISNEY, PIX AR AND THE
HIDDEN MESSAGES OF CHILDREN’S FILMS, M. KEITH
BOOKER
• I accessed a preview of this book using Google Books, the section on
the top relates to two subheadings as it talks about how Snow White
comes in and she tidies the home of the dwarfs which enforces
gender stereotypes as the dwarfs go out and work then come home to
a tidy house.
• It also states that the Disney’s portrayal of Snow White is similar to
the Brother’s Grimm version but more manipulative in a subtle way, I
could suggest that younger children might not understand about the
gender stereotypes and therefore may be more susceptible to
influences.
• The section on the bottom is a list of Disney’s structural assumptions
that they include in their films, there are a few positive ones for
example the one about where work should be seen as enjoyable and
be highly rewarding. Although there is some points that could be
taken in a negative way such as the one about violence, it’s
suggested that it can be portrayed but it has it has to result in a happy
ending. This can be a positive and negative point because on one
side they’re showing a happy ending but this could be interpreted as
reality for young children and therefore their interpretation of reality
could be warped

4. SOURCE #2 - THE PSYCHOSOCIAL IMPLICATIONS OF
DISNEY MOVIES
• This book discusses death and the process of grieving and
how Disney make it easier for children to cope with grieving. This
could go under the psychological and the emotional subheadings
however I will only include it in one, where I think it is relevant.
• One of the points to make is that this book states that Disney is
making death more realistic as people die from old age, illness
and this is something that children will have to face at one point in
their life and seeing it in a film and seeing how other characters
behave might help them cope a little better. I could incorporate
this into one of the positive discussions however I don’t want to
lean either side of the positive and negatives because this will be
something I look at in the conclusion.
• Discusses the two most important coping technique used in
children; Support seeking and escapism so therefore characters
coping strategies are more relatable to the children resulting in
them being able to understand death as much as they can

5. SOURCE #3 - IS
'DISNEY
PRINCESS
CULTURE' A
BAD
INFLUENCE ON
YOUNG GIRLS?
portray men and woman and how they’re meant to look, I went onto the
NHS website and they have looked at a study that was undertaken by
Brigham Young University, Texas Tech University and Linfield College
in the US, and was funded by the Women's Research Initiative.
• This longitudinal study looked at how Disney Princess media and
merchandise might affect young children's gender-specific behaviour,
body image and positive social behaviour. Which investigated whether
there was any link between the amount of exposure to Disney
Princesses – through film, merchandise, clothing and more – and
gender-specific behaviour, body image and social behaviour over the
course of about a year.
• They started by taking baseline measurements of their gender-related
behaviour, tracked their exposure to Disney Princess material over a
year, and tested them again for any changes. The adults filled in
questionnaires to establish their children's exposure to Disney
Princesses: the amount of time spent watching TV, and information
revealing its potential effect on their gender-stereotypical behaviour,
body image and social behaviour.
• As expected, girls had a lot more princess exposure than boys in terms
of watching more princess media and identifying with princesses. For
example, more than 61% of girls played with Disney Princess toys at
least once a week, compared with about 4% of boys. But for boys and
girls, princess exposure was linked to higher female gender-
stereotypical behaviour on the toy preference task, as well as others
measuring a similar thing. This wasn't the case for male gender-
stereotypical behaviour, body image or social behaviour.
• Watching more princess media, identifying with princesses and playing
with princess toys over the course of a year predicted stronger female
gender-stereotypical behaviour at the end of the study, irrespective of
the starting level. High exposure to princesses predicted higher body
esteem in boys and more social behaviour. Whereas engagement with
princesses was not associated with poor body esteem in girls. And a
related finding suggested that higher positive body image scores at the
start of the study made it less likely that girls would engage in a lot of
princess media and merchandise a year later.

6. SOURCE #3 - IS
'DISNEY
PRINCESS
CULTURE' A
BAD
INFLUENCE ON
YOUNG GIRLS?
engagement with Disney Princesses can be limiting, as young
girls especially are more likely to embrace traditional female
stereotypes both concurrently and longitudinally.
• "However, there were also some potential positive benefits for
boys, including better body esteem and higher levels of prosocial
behaviour when parents discussed the media with their children."
• This study shows an association between young girls watching
more princess media, identifying with princesses and playing with
princess toys over a year, and higher levels of female gender-
stereotypical behaviour. One of the ways this manifested was in a
preference for playing with dolls and tea sets over action figures
and tool sets.
• The study found princess exposure was linked to higher levels of
female gender-stereotypical behaviour, such as toy preference,
but doesn't actually tell us if this is a bad thing.
• Much of the media reporting, and quotes from the authors of the
study, suggest ideas about why this might be bad – which may be
true – but this conjecture isn't based on this particular study. Also,
identifying with princesses may have been expected to result in
poor body image in girls, but this doesn't seem to have been the
case.
• From this study I want to discuss that being exposed to Disney
Princess culture doesn’t necessarily have a bad effect on young
girl’s body image, and it enforces self esteem in young boys. If I
was to look a the negative side I could infer from the researcher’s
conclusion that even though there was no evidence on the effect
of body image it could be suggested that there was an effect on
gender stereotypes and they reinforced that, which could limit

7. SOURCE #4 – THE
DECONSTURCTIONOF DISNEY
PRINCESSES
• I decided to look at the counter argument to the
previous source, and I came across a website which
discusses the negative effects that Disney are
portraying, for example there is discussion of how
Snow White is portrayed as being ‘domesticated’ as
well as Cinderella and Ariel in the little mermaid
changes herself for a relationship with a human man.
This could all be interpreted as the women are
changing themselves for ‘True Love’ and cleaning
etc., which could have a negative effect on young
girls who may be influenced by these princesses that
they look up to

8. SOURCE #5 – BODY IMAGE
• This website then discuss body image which is even
more relevant to source #3 this article looks
particularly at body image and supports it with facts
and statistics, for example 94% od Disney Princess
films discuss physical appearance and within each film
the discussion occurs 13.6 times and ranges from 0-
114 times for the female physical appearance
compared to the little 0-35 times for the male
appearance. The difference in these films show the
inequality between the male and female gender when
it comes to appearance
• Another subject that comes up is the difference
between Snow White and the evil Stepmother, Snow
White is the good character in this story, and she is
compliant and naïve whereas the evil stepmother is
seen as intelligent, independent and knows what she
wants but is portrayed as evil. From this I can infer
that women who are portrayed as independent are
often perceived as evil.

9. SOURCE #6 – SOCIALIZATION OF CHILDREN
• Using the same website there was a section on the
socialization of children, and this part I can include under the
behavioral section. It discusses the way that Disney influences
children and what toys they play with etc., which is like the
study that the NHS talked about however this study found a
different result.
• They found that most of the boys age 5-13 preferred playing
with ‘girl’s toys’ rather than boys however this was as a result
of being placed in a room alone and being reassured no one
else would find out, they found that most boys said that their
dads would find it bad if they found out.
• Boys were more likely to sort toys based on their perceived
gender roles, whereas girls found that if they liked a toy, then it
was appropriate for their gender. This case study further
emphasizes the ways in which exposure to media, such as the
Disney Princess movies, destabilizes the preferred toys of
young children, and forces children to play within a rigid binary
based on their perceived gender.

10. SOURCE #7 - DISNEY AND WHAT IT TEACHES
YOU ABOUT RELATIONSHIPS
The first subheading is going to be discussing
relationships, and the first type of relationship I am going
to mention is the key dynamic of family relationships.
Part of the book starts to mention about how 75% of the
Disney films they looked at showed a warm and
supportive family, with 78.8% of films showing a good
relationship between the protagonist and their
parent/parents

11. SOURCE #8 –
SIMULACRA AND
SIMULATION
• I have decided to investigate a sociologist by
the name ‘Jean Baudrillard’. The postmodern
semiotic concept of "hyperreality“ was
contentiously coined by the French sociologist
Baudrillard. "hyperreality" is "the generation by
models of a real without origin or
reality"; hyperreality is a representation, a sign,
without an original referent.
• I looked at the book ‘Simulacra and Simulation
to get more information to be able to tie this to
my previous studies, he directly addresses
Disneyland and how it feeds reality, and I can
take this as a negative way because I can
interpret that that is what young children will
associate with their reality.

12. • Baudrillard references that Disney is the
space to regenerate the imagination. He
states that everyone recycles waste and this
includes dreams, fairytales and the
imagination of children and adults, he
mentions is is ‘toxic’. I can tie this into my
study because when I discuss a negative
issue that is a result of Disney I can include
a quote from this sociologist
“Disneyland is there to conceal the fact
that it is the “real” country, all of “real”
America, which is Disneyland (just as
prisons are there to conceal the fact that it
is the social in its entirety, in its banal
omnipresence, which is carceral).
Disneyland is presented as imaginary in
order to make us believe that the rest is
real, when in fact all of Los Angeles and
the America surrounding it are no longer
real, but of the order of the hyper real and
of simulation. It is no longer a question of
a false representation of reality (ideology),
but of concealing the fact that the real is
no longer real, and thus of saving the
reality principle.”
• This is an extract out of the book, and it’s
interesting that Baudrillard compares
Disneyland to prisons but not obviously, he
mentions the idea that both places are
concealing something ‘real’. However in
particular Disney is presented as imaginary
to make the us believe the rest is real but he
uses the term ‘hyper real’ which is defined as
an image or simulation, that either, distorts
the reality it purports to depict or does not
depict anything with a real existence at all,
but which nonetheless comes to constitute
reality. And this means it is the inability to
distinguish reality from the simulation of
reality, which ties back to my previous
research and how children may have a

13. SOURCE #9 –
USES AND
GRATIFICATION
S (UGT)
people actively seek out certain media to fit certain needs.
UGT is an audience – centered approached to understand
mass media.
• The Uses and Gratifications theory assumes that the
audience pick out certain media to watch for five things:
• During the 1960s it became apparent that audiences made
choices about how and when they consumed media texts.
Far from being a passive mass, audiences were made up of
individuals who actively consumed texts for different reasons
and in different ways. James Halloran, 1970 said that it let
study move away from “thinking in terms of what the media
do to people” and substituted the idea of “what people do
with the media”. Bluhmer and Katz, 1974 expanded this
theory suggesting a series of possible reasons why audience
members might consume a media text:
1. Diversion: escapism – from everyday problems and routine
2. Personal relationships: using the media for emotional and
other interaction e.g. substituting soap operas for family life,
can you think of any other examples?
3. Personal Identity: constructing their own identity from
characters in media texts, and learning behavior and values
4. Surveillance: information gathering e.g. the news,
educational programs, weather reports, financial news,

14. • This theory is relevant to my study
because one of the key parts of this
theory is ‘Personal Identity’ and this
relates to Disney’s development on
young children because they will be
discovering their identity and learning
core values and behaviors. This is
positive and negative because
different children might relate to
different characters, If I look at Snow
White some children might relate to
Snow White which has the pros and
cons, she is portrayed as a nice
character who helps others however if
I were to look on the negative side I
could suggest she is only happy when
helping others. This idea of ‘Personal
Identity’ is supported by this extract
from a book, it mentions a study that
was undertake where children were
asked why they watched films and TV
to which one of the common answers
were ‘To learn about myself’ and this
supports my inference that children
will watch Disney and learn about
themselves as they relate more to a
character.

15. SOURCE
#10 –
AUDIENCE
THEORY
‘Audience theory is an element of thinking that
developed within academic literary theory and
cultural studies . With a specific focus on
rhetoric, some, such as Walter Ong have
suggested that the audience is a construct
made up by the rhetoric and the rhetorical
situation the text is addressing. ’

16. When looking at ‘Audience Theory’ the
hypodermic syringe model is the best
way to describe it. It was introduced by
Harold Laswell in 1920 and it suggest
that the media injects ideas and beliefs
onto us and this is relevant to my essay
because it can be interpreted into
Disney injecting certain ideas and belief
into children
In response to looking at audience
theory I have decided to look at the way
Disney markets certain films to appeal to
different audience age groups. I found a
website that discusses 4 things that
Disney do to keep their audiences and
also intrigue new ones. The first thing
they do is keep the nostalgia for
example when they remade Beauty and
the Beast the older generation would
have remembered the first version and
therefore would probably go watch it
again as the trailer was so similar to the
1991 version. This relates to my essay
because the older people might take
their own children along at a young age
and therefore those children are
exposed to some of the messages that
Beauty and the Beast portray, for
example she gets kidnapped but then
falls in love with the person that
kidnapped her and young children might

17. SOURCE #11 -
RECEPTION THEORY
• Reception theory argues that contextual factors,
more than textual ones, influence the way the
spectator views the film or television program.
Contextual factors include elements of the
viewer's identity as well as circumstances of
exhibition, the spectator's preconceived notions
concerning the film or television program's genre
and production, and even broad social, historical,
and political issues. This theory was brought up
by Stuart Hall and it is also relevant to audience
theory as they tie in together.

18. Dominant Reader - The audience who take in the work as given by the director
with no extra notes attached. For example a parent implying on the child to clean
their room is a direct message. The child understands the messages properly and
it is the media producers have conveyed it with a bald head, black cloak, sunken
eyes, cold and cruel voice, and a threatening presence to his surroundings.
Negotiated Reader - The audiences who thought they know and are aware of
the acts made in the film are wrong but accept it because there is a reason behind
it. Therefore accepting the author’s message even though it goes against the
audiences’ personal convictions. For example, many video games/comics has
contents are against our personal views but we still read, enjoy and accept the
content given the situation depicted on it for example fictions like zombie
hunting, etc.
Oppositional Reader - The audience has no acceptance for the author’s takes
on the concept of the film or the subject it handled. It can be morally wrong,
emotionally disturbing, contents of violence, religious belief, political outlooks
etc., which will make the audience, reject the idea. For example, in 1970-1980 was
an era in Indian Films they showed smoking as a sign of prestige, image, wealth,
power and flourishing happiness whereas, the reality states otherwise, for it
causes cancer.
Decoding – Decoding would be a
successful deliver only if the message sent
by the encoder is understood completely to
its content as it was intended.
Encoding – The encoded messages
usually contains shared rules and symbols
common with other people. So the
(encoder) sender has to think how the
receiver will perceive the message.
The audience receives the creative work
done and perceives to its content in either
similar or different. The meaning of the
message can change in the way they see it
fit according to their social context.

19. BIBLIOGRAPH
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